article thumbnail

SaaS Product Launch: How to Launch Your SaaS Product Step by Step

Userpilot

What does a successful SaaS product launch look like? What are the pre-launch and post-launch steps (hint: user onboarding is a part of this)? A successful SaaS product launch campaign consists of three stages: the pre-launch stage, the launch stage, and the post-launch stage.

article thumbnail

Best Practices New Product Announcements – Marketing For SaaS Product Launches

Userpilot

To attract Product Hunt users, write a punchy product description and captivating maker comments. Engage influencers to generate publicity for your new product on social media. If you have the money, use paid advertising to bring new customers and add videos showcasing the value of the product in your social media messaging.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Startups need dual theories on distribution and product/market fit. One is not enough

Andrew Chen

99% of startups are not differentiated on their underlying technology, and there is very little engineering risk involved. (I’m I’m ignoring deep tech and foundational AI research companies, for the sake of this conversation). Generally everybody else must pay for their distribution, whether via referral or advertising.

article thumbnail

Steps and Checklists For Launching a Product: Product Marketing Managers Guide

Userpilot

Knowing how to launch a product successfully is no easy feat – it takes careful planning, execution, and coordination. But when done right, a product launch can significantly succeed your business. So, how do you go about launching a product successfully? Product Development. Advertising.

article thumbnail

Essential Startup Product Manager Skills

The Product HQ

Top Startup Product Manager Skills Here are the top skills for startup product managers 1. Technical PM Skills A big part of the role of a startup product manager is working with engineers to define and build the product. If any case, do consider enrolling in the Technical Product Manager Course at PMHQ.

article thumbnail

Online Product Managers Look For Ways To Stand Out In A Crowd

The Accidental Product Manager

The tech ecosystem that powers ecommerce has made it easy for product mangers to set up shop, from web design and inventory management to email marketing and sales-tax collection. Other product managers are testing out distinctly analog ways of reaching new customers, like printed catalogs or bricks-and-mortar shops.

article thumbnail

Product Marketing Resources: Everything You Need To Know in 2022

Userpilot

In this era of product-led growth, product marketing can’t be ignored. SaaS companies are increasingly investing in product marketing to stand out in a competitive market with effective product launches , positioning, and improved product experiences. Best books for product marketers.