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Why a Product-Led Growth Strategy Is Becoming a Must in Today’s Competitive Market

Gainsight

As a product leader or manager, it may feel like you’re being asked to help your company outrun the competition while the field becomes more and more crowded. Across the globe, SaaS products are flooding the scene, and the market is becoming saturated with competition. What is a product-led growth strategy?

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How to leverage in-app marketing for growth in 2019

Intercom, Inc.

So in-app marketing is especially key to engaging and retaining the users you’ve worked so hard to acquire. This guide is for marketers interested in learning more about the tools of the trade and the various types of in-app marketing – and the ways to use them. What is in-app marketing, anyway?

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How To Measure Product Adoption Using Product Analytics

Gainsight

The second you launch a new feature or a customer signs up for your product, the clock starts ticking. The faster you can get users to embrace your product, the sooner it will start paying off. That’s what makes product adoption so critical. Here’s how to measure product adoption using product analytics.

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Growth and Analytics: How to Enable Product-Led Success

Gainsight

Product-led growth is launching SaaS companies to success faster than ever. Unfortunately, if you’re a product leader or manager who’s in charge of building your product-led growth strategy from scratch, you may feel overwhelmed. . Enter product analytics, the secret to building your own product-led machine.

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What to Measure for Product-Led Growth

Gainsight

If you’re considering implementing—or have already implemented—a product-led growth (PLG) strategy, one of the first things you should determine are the metrics you’ll need to measure success. . Here’s how to pick out the perfect metrics for product-led growth. .

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The Perfect World and the Real World of Product Research

The Product Coalition

In the perfect world, product managers have all the time, resources, and skills to do impeccable, in-depth market and user research. In the perfect world, there is time not just to talk to people but to observe them, immerse in their lives, and co-design solutions with them. The perfect world does not exist, though.

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Product Analytics: The Fundamental Guide for 2020

Iteratively Blog

Time and again, folks have used product analytics tools to better understand their customers. Businesses use analytics to determine product health, improve the customer experience, test product-market fit, and ensure that they are making the right investments with limited time and resources.