The Product Coalition

SEPTEMBER 4, 2023

Building solutions that have growth potential requires a research approach that addresses the needs of the entire past and future user base, including the silent majority, quiet churners, and untapped potential. This spotlight represents your active customers who are reaching out with their feedback and requests.

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User Testing Customer Feedback Vision Customer Experience 119

Userpilot

OCTOBER 10, 2022

Is your product marketing strategy lacking inspiration? How about some product marketing examples? In this article, we consider 10 SaaS product marketing examples. How did their product marketing strategy put their audience first? What is product marketing?

Feedback Software 98

Feedback Software Research Software Product Research User Testing 98

Userpilot

JANUARY 28, 2024

Looking for micro survey templates to collect quick user feedback? This article guides you through important surveys to implement across the customer journey. Among other benefits, they help you: Collect customer feedback with minimal effort : Imagine a quick, bite-sized snack instead of a full-course meal.

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User Testing Product Research Customer Feedback Feedback Software 96

Userpilot

JUNE 12, 2024

Below, you’ll uncover best practices to help you become a geek: Deeply understand the market and customers : Conduct thorough market research , analyze competitor offerings, and engage with customers directly to gain insights into their needs, pain points, and desired solutions.

Analytic Tools 52

Analytic Tools Feedback Software Research Software Data Visualization 52

Userpilot

APRIL 21, 2024

This improves customer experience and increases conversion rates. And strengthens the relationship with the customer. Start creating conversion paths by defining their goals from the customer and business perspective. Next, create user personas. Focus on their JTBDs, pain points , and gains from using your product.

Research Software 104

Research Software Feedback Software User Testing Reporting Tools 104

Userpilot

MAY 30, 2023

Every successful product marketer has at some point wondered how to create a persona. Good user personas are critical to any successful product marketing campaign. Put simply, user personas impact your entire business model. Put simply, user personas impact your entire business model.

Data Visualization 98

Data Visualization Analytic Tools Research Software User Testing 98

Userpilot

AUGUST 29, 2023

This article also introduces popular market validation methods and explains how product teams can develop a solid validation plan! TL;DR Market validation helps you answer the question of whether there are enough potential customers who are willing to pay for your product. Let’s get right to it!

User Testing 105

User Testing Product Research Data Visualization Research Software 105

Userpilot

JANUARY 9, 2023

Every good product marketer knows; the only thing better than acquiring new customers is retaining existing customers. Can personalized retention marketing grow your customer’s lifetime value and customer retention rate? This article considers all you need to know about retention marketing.

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Feedback Software Analytic Tools Research Software Customer Experience 98

Userpilot

JUNE 12, 2023

Marketing surveys let you understand brand perception, analyze customer sentiment , and identify improvement areas. It can be a tough nut to crack sometimes, but we’ve made it easier in this article. Typeform – best for long-form market research surveys. What are marketing surveys?

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PMLesson's Ace the PM Interview

MAY 5, 2020

So, what’s the difference between a Product Manager (PM) and a Product Marketing Manager (PMM)? Both Product Managers and Product Marketing Managers often work very closely together and share project ownership, they generally have different sets of responsibilities that require different skill sets.

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Product Marketing User Testing Marketing Analytic Tools 52

Userpilot

SEPTEMBER 14, 2023

What are the different types of product managers? This is the key question this article discusses, so if you’re after the answer, you’re in the right place! We also look at the levels of seniority among product managers as well as the skills they need to lead successful teams and build products that delight customers.

Research Software 105

Research Software Analytic Tools Feedback Software Product Research 105

Userpilot

JULY 18, 2023

What does a product manager do? This is the key question we explore in this article! We look at: 7 key responsibilities of product managers. Different kinds of product manager roles. Qualities of a good product manager. TL;DR A product manager is in charge of the entire product lifecycle.

Data Visualization 98

Data Visualization Product Research User Testing Onboarding KPIs 98

Userpilot

NOVEMBER 2, 2022

Because it’s the key to a better pricing strategy, competitive advantage, and customer experience. In this article, we cover: How to define product value and a value-added product. How to measure product value. 10 ways to add value to products in SaaS. Let’s get started.

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Feedback Software Research Software User Testing Product Research 98

The Product HQ

JUNE 10, 2024

B2B Product management guides the activities of the entire product life cycle from product indentation to its final launch. To name a few, these activities include product development, positioning, and pricing according to customer satisfaction. Is the product customer-centric?

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Userpilot

SEPTEMBER 29, 2023

The product development process is part art, part science, and all important to the success of your SaaS. In this article, we've got a comprehensive review of the entire product development process. While product development describes the process of creating the product itself (i.e. Ready to get started?

User Testing 105

User Testing Feedback Software Research Software Product Research 105

Userpilot

JANUARY 26, 2024

If you’ve been in the SaaS space for a bit, you must have heard about product-led growth strategy or product-led sales. But what about product-led content marketing? Our article explores what it is, its different types, and why it’s worth your time and resources. What is product-led content marketing?

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Userpilot

JUNE 14, 2023

Looking to leverage the product feedback survey template to gather valuable insights from your customers? Crafting an effective product feedback survey requires careful consideration. You want to ask the right questions in the right way to extract meaningful user sentiment insights.

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People-First Product Leadership

MARCH 10, 2024

I was recently asked, how do you grow product sense? While many articles highlight its importance, the journey to developing it often seems shrouded in mystery. To answer this question, I’ll take a step back and begin with what is product sense? And close with, does product sense go stale over time?

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User Testing Product Research Customer Feedback Research Software 59

Userpilot

AUGUST 15, 2023

There’s a vast gap between a great idea and bringing that idea into reality: and there’s no better example than a product launch plan. If you get your product launch plan wrong, all the hard work and effort of building your product might be for nothing. Launch phase. Post-launch phase.

Feedback Software 97

Feedback Software Research Software Analytic Tools Product launches 97

Userpilot

DECEMBER 19, 2022

Creating buzz with consumers or even having a product go viral is quite easy in a B2C (business-to-consumer) environment. However, getting the attention of your target customers with B2B marketing strategies is a lot harder. B2B marketing targets businesses and organizations rather than individual consumers.

B2B 105

B2B User Testing Research Software Analytic Tools 105

Userpilot

APRIL 29, 2024

How can you use them for better customer engagement ? These are the main questions the article tackles. TL;DR Segmentation is a process of grouping customers by shared characteristics. For example, age or product usage patterns. A segmentation survey is used to gather the data necessary to segment customers.

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Userpilot

MARCH 26, 2024

You’re likely considering adding new features to your product. In this article, we’ll take a closer look at the different stages of a feature launch and outline strategies to help you get it right. While a feature launch and product launch have a few overlapping steps, their focus areas are different. Let’s get started.

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User Testing Feedback Software Product Research Research Software 52

Userpilot

MARCH 26, 2024

You’re likely considering adding new features to your product. In this article, we’ll take a closer look at the different stages of a feature launch and outline strategies to help you get it right. While a feature launch and product launch have a few overlapping steps, their focus areas are different. Let’s get started.

User Testing 52

User Testing Feedback Software Product Research Research Software 52

Userpilot

MARCH 26, 2024

You’re likely considering adding new features to your product. In this article, we’ll take a closer look at the different stages of a feature launch and outline strategies to help you get it right. While a feature launch and product launch have a few overlapping steps, their focus areas are different. Let’s get started.

User Testing 52

User Testing Feedback Software Product Research Research Software 52

Userpilot

MARCH 26, 2024

You’re likely considering adding new features to your product. In this article, we’ll take a closer look at the different stages of a feature launch and outline strategies to help you get it right. While a feature launch and product launch have a few overlapping steps, their focus areas are different. Let’s get started.

User Testing 52

User Testing Feedback Software Product Research Research Software 52

Userpilot

MARCH 26, 2024

You’re likely considering adding new features to your product. In this article, we’ll take a closer look at the different stages of a feature launch and outline strategies to help you get it right. While a feature launch and product launch have a few overlapping steps, their focus areas are different. Let’s get started.

User Testing 52

User Testing Feedback Software Product Research Research Software 52

Userpilot

AUGUST 15, 2023

With several product launches occurring every day, you need something special to ensure your announcement doesn’t get lost in the noise. In this article, we detail what a product launch marketing plan is, why you need one, and how to create a successful product marketing from the start.

Product launches 98

Product launches User Testing Feedback Software Research Software 98

Userpilot

AUGUST 29, 2023

Product management is equal parts art and science – and it’s vital to the success of your SaaS. A project manager is focused on the completion of a specific project, whereas product managers focus primarily on the long-term vision and evolving a product to deliver value over time. Drives product success.

Data Visualization 105

Data Visualization Analytic Tools Feedback Software Research Software 105

Userpilot

JUNE 7, 2022

Product-centric vs customer-centric: which approach do you use for your SaaS business? By understanding the difference between a product-centric and a customer-centric approach, you can create a strategy that’s aligned with your SaaS growth goals. What is a customer-centric approach in SaaS?

User Testing 52

User Testing Customer Experience Feedback Software Customer Feedback 52

Userpilot

JULY 24, 2023

As the market becomes increasingly saturated with similar SaaS products, your product launch can easily get lost in the noise. Therefore, you need a solid product launch plan to ensure your product isn’t among the 95% of new products that fail each year. Craft your product positioning statement.

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The Product HQ

JUNE 1, 2024

Since finance PMs are responsible for a specific niche of products, recruiters who scout for them look for a particular set of skills in candidates. This article discusses eleven skills that employers look for when hiring finance product managers. As we’ve seen in the last few years, product demand changes.

Finance 52

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Userpilot

NOVEMBER 21, 2023

Do you even need a product launch checklist? Technically not, but it helps a lot to have one, and you will find out why from this article! More importantly, you will find here 2 different checklists: one for new products and the other for updates or feature releases. Develop a product that meets customer needs and expectations.

Product launches 104

Product launches User Testing Product Research Analytic Tools 104

Userpilot

SEPTEMBER 11, 2023

What will it take to turn your product into a bonafide growth engine ? Whether you’re launching a new product or releasing a new feature/version of your product, this article will guide you through the different launch phases and help you create an effective product launch strategy.

Product launches 105

Product launches Product Research Data Visualization Research Software 105

Userpilot

FEBRUARY 21, 2022

Whether you have a brand new product launch in the pipeline or planning to r elease a new version or feature , our article will guide you through the process step by step and help you develop an effective launch plan. The aim of the pre-launch phase is to get your product and your business ready. Is it similar in any way?

Research Software 98

Research Software Feedback Software Onboarding KPIs Product launches 98

Userpilot

JANUARY 9, 2023

As the digital landscape gets increasingly crowded, with more brands fighting for the same customers and target audience, a micromarketing strategy may be just what you need. When done correctly, it drives brand awareness, boosts sales, and customer retention , and, ultimately, stimulates profit growth. So, what is micromarketing?

Research Software 98

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Userpilot

SEPTEMBER 29, 2022

These are some of the questions we’re answering in the article! Product value is how well your app helps customers achieve their goals compared to competitors. It highlights the benefits of the product and its advantages for the prospective customer. Check if you’re targeting the right customers.

User Testing 105

User Testing Product Research Feedback Software Analytic Tools 105

Userpilot

JANUARY 9, 2023

What is a product persona? How is different from user or buyer personas? How can they help product managers build a successful product? These are just a few of the questions we explore in the article. Product personas help product managers keep alignment between the product and its vision.

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