Userpilot

APRIL 30, 2024

Wondering what a marketing growth strategy is? From this article, you will find out how to develop a strong growth marketing strategy and learn growth marketing tactics for different customer journey stages. Market penetration is about increasing existing market share with existing products.

Analytic Tools 105

Analytic Tools Feedback Software Data Visualization Onboarding KPIs 105

Userpilot

OCTOBER 16, 2023

Like any form of analytics, product marketing analytics is all about capturing key data and optimizing the customer experience using that data. Unlike marketing analytics which focuses on replicating marketing successes, product analytics focuses on improving the product. What is product analytics?

Data Visualization 105

Data Visualization Analytic Tools Onboarding KPIs Feedback Software 105

Userpilot

NOVEMBER 7, 2023

In SaaS, acquiring customers through marketing is not enough for sustainable growth. That’s why customer engagement marketing is an essential pillar, as it provides the building blocks for making customers stay, engage , and eventually become loyal advocates for your product.

Feedback Software 105

Feedback Software Analytic Tools Research Software User Testing 105

Userpilot

MAY 9, 2024

The customer onboarding process is essential for product success. From initial sign-up to renewals and upgrades, it guides customers to ensure they have a seamless experience and can easily achieve their goals. The article will teach you how to design an onboarding strategy for your SaaS.

Onboarding KPIs 52

Onboarding KPIs User Testing Data Visualization Analytic Tools 52

Userpilot

JUNE 4, 2024

Looking for a customer behavior analysis example to see how you can extract valuable insights? In this article, you will also learn how to conduct customer behavior analysis step-by-step and how Userpilot analytics can help. To gain meaningful insights, the analysis should focus on specific user segments.

Data Visualization 104

Data Visualization Customer Feedback Analytic Tools User Testing 104

Userpilot

AUGUST 31, 2023

What is customer acquisition for SaaS, and how can you leverage it to drive sustainable growth ? This article answers that and more. The purpose of customer acquisition is to expand and make more revenue. Customer acquisition funnel stages in SaaS are Awareness, Consideration, Evaluation, Conversion.

Research Software 110

Research Software Feedback Software Analytic Tools User Testing 110

Userpilot

MAY 20, 2024

Wondering how to improve customer retention? The article shares 20 actionable customer retention strategies for your SaaS! TL;DR Customer retention is your ability to keep users using the product. Offer personalized onboarding experiences to help users quickly realize product value.

Data Visualization 105

Data Visualization Embedded Analytics Analytic Tools Customer Feedback 105

Userpilot

JUNE 5, 2024

Are you on the lookout for tools that can help you improve customer retention ? This article shows what you should look for when choosing customer retention software and showcases 12 tools worth considering. It allows you to create onboarding flows and other in-app experiences and supports mobile apps.

Analytic Tools 105

Analytic Tools Feedback Software Research Software Reporting Tools 105

Userpilot

JANUARY 22, 2024

A product marketing framework is like a compass that guides you through the complex, fast-paced world of SaaS. From initial launch to ongoing product management , this framework acts as a map towards sustainable growth. In this article, we dive deep into what a product marketing framework is and explore its essential components.

Feedback Software 105

Feedback Software Research Software Analytic Tools Product Research 105

Userpilot

MAY 9, 2024

The age-old question: growth marketing vs demand generation, which one should you focus on? Both are useful tools for optimizing your marketing strategy, helping you boost product growth and lead generation. Since the two marketing tactics are innately different, their effectiveness is measured using separate metrics.

Data Visualization 105

Data Visualization Customer Experience User Testing Marketing 105

Userpilot

MARCH 12, 2024

Tracking the right company activity metrics can help you measure and optimize your company’s performance, driving product growth. It can also help you pinpoint areas where your products or services fall short so that you can adjust and improve the health of your business. Book a demo to learn more.

Onboarding KPIs 105

Onboarding KPIs Data Visualization Analytic Tools Customer Experience 105

Userpilot

APRIL 18, 2024

If you’re struggling to convert your website visitors into customers, your marketing conversion path may need optimization. Read to find out what a conversion path in marketing is, why it matters, and its elements and stages. TL;DR A conversion path is a sequence of actions a prospective customer takes.

Data Visualization 105

Data Visualization Analytic Tools Feedback Software Marketing 105

Product Talk

DECEMBER 6, 2023

Opportunity solution trees help product teams chart the best path to their desired outcome. You can read this article from beginning to end or you can use the links below to jump to any question. Why does the outcome focus on business value and not customer value? Let’s dive right in. What is an opportunity solution tree?

Data Visualization 280

Data Visualization Product Research Analytic Tools Research Software 280

Userpilot

APRIL 23, 2023

Do you know which product health metrics to track to achieve long-term success for your SaaS business? The right metrics and data will offer valuable product growth insights to help you make data-driven decisions about optimizing your products’ performance. What are product health metrics?

Onboarding KPIs 97

Onboarding KPIs Analytic Tools Feedback Software Customer Experience 97

Intercom, Inc.

JULY 1, 2020

Today, customer expectations are at an all-time high. A proactive customer support approach is the key to regaining control. But this approach not only overwhelms your team, it also means customers frequently have to wait hours or even days to get the help they need. What is proactive customer support?

User Friction 239

User Friction Outbound Customer Experience Onboarding KPIs 239

Userpilot

MARCH 31, 2023

Analytics vs metrics – how do they differ from each other? Though both are important, analytics and metrics have distinct meanings and purposes in your data analytics process. Understanding the nuances between them is critical to utilize them to improve your feature adoption , customer behavior, etc.

Data Visualization 98

Data Visualization Analytic Tools Onboarding KPIs Feedback Software 98

Userpilot

FEBRUARY 25, 2024

Using a product with a lot of customer friction is like wearing uncomfortable shoes. In the article, we show you how to identify and reduce customer friction in your SaaS product to boost product engagement. Path analysis can help you identify the happy path for your users.

Data Visualization 104

Data Visualization Analytic Tools Research Software User Friction 104

Userpilot

MAY 21, 2024

Following customer lifecycle management best practices can lead your company to retain more users and increase customer lifetime value. Let’s explore customer lifecycle management (CLM), its phases, and the best practices you can apply in SaaS without coding! Interested in optimizing your customer lifecycle management?

Data Visualization 105

Data Visualization Customer Experience User Testing Customer Feedback 105

Userpilot

MARCH 7, 2024

What metrics you should track? How do you use the insights to improve user engagement? These are the main questions the article explores. We also look at a couple of analytics tools for analyzing user engagement. The latter is only limited to user behavior within the product. Let's dive right in!

Analytic Tools 105

Analytic Tools Data Visualization Onboarding KPIs Feedback Software 105

Userpilot

JANUARY 9, 2023

Every good product marketer knows; the only thing better than acquiring new customers is retaining existing customers. Can personalized retention marketing grow your customer’s lifetime value and customer retention rate? This article considers all you need to know about retention marketing.

Feedback Software 98

Feedback Software Analytic Tools Research Software Customer Experience 98

Userpilot

FEBRUARY 27, 2024

Funnel analytics is one of the buzzwords in marketing, sales, and product management. In the article, we discuss just that. We explain what funnel analytics is, why it’s relevant, and how to conduct and leverage it to drive product success. Next, define the metrics to track at each stage.

Data Visualization 104

Data Visualization Analytic Tools Customer Experience Feedback Software 104

Userpilot

MARCH 14, 2024

Looking for customer analytics use cases that can significantly improve your SaaS? This article lists key use cases for SaaS and explains how to implement them to unlock customer satisfaction and product growth. We also cover: Customer analytics categories. Key metrics you should be measuring. Churn rate.

Data Visualization 105

Data Visualization Analytic Tools Feedback Software Customer Experience 105

Userpilot

APRIL 16, 2024

Customer journey insights enable marketing, product, design, and customer success teams to make informed decisions and create better customer experiences. In this article, we explain: What customer journey insights are. How they are linked to customer journey analysis and customer journey mapping.

Data Visualization 105

Data Visualization Customer Feedback Analytic Tools Feedback Software 105

Userpilot

JANUARY 26, 2024

If you’ve been in the SaaS space for a bit, you must have heard about product-led growth strategy or product-led sales. But what about product-led content marketing? Our article explores what it is, its different types, and why it’s worth your time and resources. What is product-led content marketing?

Research Software 52

Research Software Analytic Tools Reporting Tools Data Visualization 52

Userpilot

MAY 23, 2024

To successfully compete in saturated SaaS niches, having a robust product isn't enough. You must deliver an excellent customer experience throughout the entire customer journey to stand a chance, especially against established players. In the article, you will learn how to build your customer experience strategy.

Customer Experience 52

Customer Experience Analytic Tools Feedback Software Customer Satisfaction 52

Userpilot

MAY 23, 2024

Wondering how to measure product adoption and retention rates? If yes, this article is exactly what you need! Read to find out what product adoption and retention metrics to track, how to analyze the data for actionable insights, and how Userpilot can help you. The two metrics are closely linked to product growth.

Data Visualization 105

Data Visualization Onboarding KPIs Customer Experience Analytic Tools 105

Userpilot

MARCH 7, 2022

A smooth onboarding process is like the key to a puzzle. It unlocks customer engagement, starts the customer relationship on the right foot, and ensures that customers continue using the product the right way for a long time to come. A customer’s payment is typically the finish line of a race.

Onboarding KPIs 98

Onboarding KPIs Customer Experience Customer Feedback User Testing 98

Userpilot

FEBRUARY 20, 2024

What is a data product roadmap? What roadmap metrics should you be tracking? This article provides detailed answers. We also share software products you can use to create a foolproof product roadmap and drive product-led growth. How do you build one? Are these questions getting the best of you?

Data Visualization 105

Data Visualization Feedback Software Research Software User Testing 105

Userpilot

JANUARY 23, 2023

A properly-crafted growth marketing framework brings clarity and direction to your SaaS business. It identifies and stirs you towards the most important things you need to achieve sustainable product growth. This article discusses the best growth marketing strategies within the AAARRR funnel. Let’s begin.

Analytic Tools 98

Analytic Tools Feedback Software Framework Data Visualization 98

Userpilot

JULY 31, 2023

What does a product marketing manager (PMM) do? This is the question on the lips of many marketing professionals browsing through opportunities at tech companies. Chances are you already know their broad responsibility is to develop and implement a marketing strategy roadmap for a specific product.

Product Marketing 98

Product Marketing Onboarding KPIs User Testing Marketing 98

Userpilot

MARCH 6, 2024

How do you create a robust product funnel for your SaaS? This is the main question we explore in the article. We also explain: How product funnel differs from marketing and sales funnels. Why it is important for your product management efforts. Key metrics to track at each stage. Its different stages.

Analytic Tools 104

Analytic Tools Data Visualization Research Software Onboarding KPIs 104

Userpilot

NOVEMBER 14, 2023

So what can you actively do to give customer lifetime value a boost? In this guide, we’ll explore twelve tactics to pump this metric up—from personalizing experiences to offering proactive assistance—and see how they can help you nurture customer retention and growth.

Analytic Tools 103

Analytic Tools Feedback Software User Testing Customer Experience 103

Userpilot

JANUARY 16, 2024

From analyzing market trends to churning user needs and technical feasibility into golden product ideas, there are many benefits of ChatGPT for product managers. A potent tool, ChatGPT has proven to be a strategic addition to the product management toolkit, churning out ideas in even the most unlikely scenarios.

ChatGPT 105

ChatGPT Data Visualization Onboarding KPIs Research Software 105

Userpilot

MAY 26, 2024

What are marketing funnels ? In this article, we’ll explore what funnels are in marketing and how understanding both the marketing and sales funnel is crucial for driving growth in SaaS. Marketing funnels help guide prospects through the sales process, streamline customer journeys, and improve decision-making processes.

Analytic Tools 52

Analytic Tools Feedback Software User Testing Data Visualization 52

Userpilot

NOVEMBER 5, 2023

What’s customer value management? Why does it matter for product teams and what are its benefits? These are some of the questions the article tackles. By delivering valuable products that meet user expectations, SaaS organizations can better retain customers and increase their lifetime value.

Research Software 105

Research Software Feedback Software Analytic Tools User Testing 105

Userpilot

NOVEMBER 1, 2021

If you've ever heard the term "user onboarding " and felt confused as to what it meant, you're not alone. Here at Userpilot , we regularly talk to hundreds of SaaS companies about their onboarding across the whole user journey. Allow us to share our understanding of user onboarding with you.

Onboarding KPIs 98

Onboarding KPIs Analytic Tools Customer Experience Customer Feedback 98

Userpilot

AUGUST 2, 2023

A customer engagement strategy can be the difference between positive and negative growth for your SaaS. Software users only continue subscribing if they find your platform useful. This article shows you practical strategies to drive high engagement for your SaaS, boosting retention and revenue as a result.

Feedback Software 97

Feedback Software User Testing Customer Experience User Friction 97