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How to Use Product Goals and Initiatives to Drive and Measure Success

Userpilot

Setting smart product goals is a vital skill for any sensible SaaS owner or product manager to get right. In this article, we’re going to explore what makes an effective product goal, the difference between goals and product initiatives, how to set them and make them work with your product backlog, and more.

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10 Product Roadmapping Mistakes to Avoid

Roman Pichler

Listen to the audio version of this article: [link]. 1 The Product Roadmap is a Feature-based Plan. Traditional product roadmaps are usually output-focussed plans that map a list of features, like registration, search, and reporting, onto a timeline. Say that I am about to create a product roadmap for a healthy-eating product.

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Seven Product Backlog Mistakes to Avoid

Roman Pichler

Third and most importantly, focus the backlog on a specific product goal. Then decline and remove items that do not serve this goal, as I discuss below. The Product Backlog is Too Detailed. This leads to a weak value proposition and a poor user experience, which are hardly hallmarks of a great product.

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Leading without Being the Boss: Tips for Product People

Roman Pichler

Listen to the audio version of this article: [link]. Product success is not something you can achieve on your own as a product manager or Scrum product owner. The influence you exercise should therefore be a positive one, see my article Should Product People be Servant-Leaders? Get to know people.

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Product in Practice: Introducing Opportunity Solution Trees at Texthelp

Product Talk

When they read Continuous Discovery Habits , Tali says she found the methods both inspiring and practical and she started by mapping opportunity solution trees: “It raised so many questions about the business goals and the product goals. Two were quite similar and users weren’t sure which one to click on. “By

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Five Product Owner Myths Busted

Roman Pichler

At the same token, ignoring the stakeholders or excluding them from important product decisions is not helpful either. Instead, you should engage the stakeholders, leverage their expertise, and generate as much buy-in as possible , as I explain in more detail in my article “ Stakeholder Management Tips for Product People.”

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10 Tips for Effective Product Management Meetings

Roman Pichler

Listen to this article: [link]. For example, a product strategy workshop might have the objective to identify the key changes required to achieve product-market fit. Contrast this with a sprint review meeting , which might help you determine if users can easily sign up for the product. 1 Set an Objective.