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A Lean Alternative to a Business Plan: Documenting Your Product/Market Fit Hypotheses
Sachin Rekhi
AUGUST 6, 2015
In B2B products, it's important to divide the target audience in terms of end users of the product as well as business decision makers who have the budget and will ultimately make the call on whether to rollout the solution in their company, because you'll often find that these are two completely different audiences with different desires and needs.
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