B2B Differentiation Marketing Software Engineering 
ProductPlan
JANUARY 17, 2023
That’s why I never rely on market research. These are typically very different people with very different problems and motivations in B2B environments. Software engineers working with blockchain. Marketing executives at professional sports organizations. Are they the users or the buyers of your product?
Mironov Consulting
MAY 2, 2019
Let’s identify a few underlying assumptions about how industrial hardware is designed/built/sold, then map those to B2B software products. Implication : this puts a huge premium on rigorous user/market validation ahead of building potentially exciting features. But change creeps up on us.
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Gainsight
JULY 11, 2023
No platform existed for B2B companies looking to make educational content available to customers. That was when I became passionate about solving the B2B customer education problem. We also narrowed our go-to-market focus to the customer segment generating our highest growth rates and best net revenue retention. The problem?
The Product Guy
SEPTEMBER 27, 2016
Jordan is a Management level, revenue-driven, B2B SaaS Product Management and Project Management leader. He translates complex business problems into solutions that are easily consumed by engineering, marketing and sales. He is a graduate of Yeshiva University’s Syms School of Business with a degree in Marketing.
The Product Guy
OCTOBER 25, 2016
Jordan is a Management level, revenue-driven, B2B SaaS Product Management and Project Management leader. He translates complex business problems into solutions that are easily consumed by engineering, marketing and sales. He is a graduate of Yeshiva University’s Syms School of Business with a degree in Marketing.
The Product Guy
JANUARY 5, 2017
Jordan is a Management level, revenue-driven, B2B SaaS Product Management and Project Management leader. He translates complex business problems into solutions that are easily consumed by engineering, marketing and sales. He is a graduate of Yeshiva University’s Syms School of Business with a degree in Marketing.
The Product Guy
APRIL 4, 2017
Jordan is a Management level, revenue-driven, B2B SaaS Product Management and Project Management leader. He translates complex business problems into solutions that are easily consumed by engineering, marketing and sales. He is a graduate of Yeshiva University’s Syms School of Business with a degree in Marketing.
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