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Innovation, SaaS, and Enterprise: Announcing the First Three Speakers for #mtpcon London!

Mind the Product

We’re delighted to announce our first three speakers, who will share their unique insights on building products in SaaS, how to be more creative and innovative, and how to change enterprise culture; Tickets are on sale now! The post Innovation, SaaS, and Enterprise: Announcing the First Three Speakers for #mtpcon London! Don’t miss out… Lea Hickman, Partner, SVPG.

Lean Meetup: Challenges of Enterprise Product Management

Mironov Consulting

Palo Alto’s Lean Product & Lean UX Silicon Valley meetup, led by Dan Olsen, hosted Rich for… What: “ Challenges of Enterprise Product Management “ When: Tues, 23 Aug, 6pm – 830pm. Enterprise software products often have long sales cycles, lumpy revenue streams, and organizational gaps between buyers and users.

10 Things To Do To Appear ‘Innovative’

Street Smart Product Manager

Enterprise New Product Development Organization corporate innovation enterprise innovationBeing “innovative” is all the rage nowadays. Companies big and small, tech and non-tech, are striving to seem innovative to employees and customers. I’ve worked at such companies, and I’ve helped many product managers working at such companies through my product help calls. As such, I’ve seen companies that are actually trying to be innovative, and those that seem more interested […].

Die Dashboards, Die! Why Conversations Will Reinvent Software

Nir Eyal

In years to come, conversations will breathe new life into software—particularly the boring enterprise tools millions of knowledge workers begrudgingly use every day. Conversational user interfaces (CUIs) work because of our familiarity with messaging. Even the most technically complex interactions can look as simple as getting an SMS text when presented as a conversation. There […]. The post Die Dashboards, Die! Why Conversations Will Reinvent Software appeared first on Nir and Far.

The biggest challenge for product managers?

Mind the Product

61% of respondents work for enterprise software companies, while roughly 11% worked in consumer software. 15% worked for companies that had both enterprise and consumer offerings. When we look at only the responses from enterprise software PMs, this figure jumps up to 62%. Respondents by the Numbers. The Big Takeaway: We Don’t Know Whether We’re Building the Right Products.

A Product Manager’s Guide to Strong Team Communication

Mind the Product

Budding product managers can easily feel overwhelmed when addressing the political dimensions of their enterprise. Conciseness and preparation play huge roles in everyday communication, but even more so in the context of an enterprise. Product managers and their more recent Agile brethren, product owners, hold one of the most demanding positions in an organisation.

Selling Vs. Learning

Mironov Consulting

The most frequent response from enterprise product managers is “Of course! When an enterprise sales teams pulls a product manager into a customer meeting, it’s to address a very narrow issue on a specific deal. And (at least at enterprise companies), these meetings are not representative of our overall customer base. I’m on sales calls two or three times a week.” . Win-win-win.

Using Experimentation to Drive Product – Stephen Pavlovich (CEO of

Mind the Product

A free version will get you 2 / 5 capabilities and the Enterprise plan will give you the full suite plus added support. Stephen Pavlovich , CEO of, talks to ProductTank London about Using Experimentation to Drive Product. Why aren’t people converting and what experiments can you run to try and fix that? Experimentation can give you data you can’t get anywhere else.

Pros and Cons of Market Research Tactics

Mind the Product

As the product manager survey results that we published on Mind the Product suggested, listening to the market doesn’t happen enough among enterprise software designers. When it comes to capturing the public’s imagination, few works of fiction have ever done it as well as the movie Jurassic Park did almost 25 years ago – I couldn’t believe it’s been that long either.

Product Lifecycle Management – Beyond the Early Adopter

Mind the Product

Specifically, their carefully structured but non-linear product lifecycle management process has influenced business culture to think more like a lean start-up in an enterprise environment. Craig Strong , VP of Product Lifecycle Management at Pearson, talks about the work they have done to evolve their product lifecycle management and the key learnings that have taken place along the way.

Let’s Fire a Few of Our Customers

Mironov Consulting

In the enterprise space, sales are lumpy and a couple of deals may represent most of this quarter’s new revenue. At many enterprise software companies, I see one or two outlier customers consuming an inordinate share of support time, product management attention, engineering cycles and roadmap focus – hugely out of proportion to their actual revenue or market value. Too Hot to Touch?

How to turn a story point factory into a customer-centric team?

Mind the Product

In the enterprise world visiting some sales demos can be an eye-opener too. The one spontaneous ovation at this year’s London MTPCon was when Drift CEO David Cancel muttered “I hate agile” as an aside while he was on stage. Agile, a revolutionary idea 10 years ago, has clearly lost its shine for many people. How can we bring customers back into the picture? Ideation sessions can also help.

8 Essential Elements of Your Customer Advisory Board Meeting Agenda

Pragmatic Marketing

Rob has spent over 20 years in marketing, communications and business development leadership positions with leading enterprise software and technology companies. By Rob Jensen. The topic of customer advisory board (CAB) meeting agendas is a popular one at our training events and at other CAB industry events we attend. Internal Prep Meeting. Social Interaction Opportunities. Welcome Session.

Measuring KPIs for a Platform vs a Revenue-Generating Product

Mind the Product

Also, CMSes (particularly enterprise CMses) are often implemented to save costs – i.e. in order to not have to pay vendors to handle tasks the company can handle on its own, and to drive efficiency. Reporting these KPIs to stakeholders who are funding the CMS, or other enterprise platform, keeps them up-to-date on the value of their financial investment. What are KPIs?

Video: How One Chief Product Officer Is Reinventing Product Management At Her Company

Product Talk

CareerBuilder has both a consumer and an enterprise component to their business and we talk about the challenges of product discovery in both environments. 29:30 How discovery works with enterprise clients. I’ve had the pleasure of knowing Hope for the past two years and I am thoroughly impressed by her leadership and vision. She sets a great example for the rest of us. View it here.

More Awesome Speakers for #mtpcon SF 2017

Mind the Product

Prior to this Dave ran product at Travelex and, and spent 14 years at Microsoft in Seattle and in London product managing a wide variety of products including web browsers, developer tools, enterprise application integration (EAI) software, operating systems, online shopping and travel and web search. Josh Elman, Partner, Greylock. Janice Fraser, SVP, Bionic. Get those tickets now!

Change or die: what big business can learn from start-ups about internal innovation

Mind the Product

With added competition from millions of new start-ups, globalization and other new-market-seeking enterprises, large organizations lay themselves open to difficulty unless they are open to change. What’s the single key advantage that start-ups consistently hold over big businesses? One which allows them to move faster, and change course quicker than large corporations? Staying alive.

Good Enough

Tyner Blain

An enterprise software rule of thumb would suggest the manufacturer could raise prices between $200 and $300. We hear a lot about building products which are “good enough” or “just barely good enough.” ” How do we know what “good enough” means for our customers? No one really tells us. Different Perspectives of Good Enough. Finally. An Example.

Five Essential Steps for Getting into IoT Product Management

Mind the Product

To succeed in this new technological era, companies from small startups to huge enterprises are realizing they need a solid IoT product strategy and they need product managers to help in this area. You want to get into IoT product management, but where do you start? What skills do you need? Which companies are working on IoT today? Start with these five essential steps. Device software.

The Future of Work

The Product Bistro

In short, you had a career, and it might have been at a single company or enterprise. This picked up much of the strength that was being drained from the traditional large enterprises. Datestamp: 11/8/2016. As I write this, the US elections are underway, and one thing that stands out is that the concept of “work” in this country, as well as in the world is changing drastically. Beyond the rhetoric around manufacturing vs. outsourcing, clearly the concept of work and workplace are in flux. and you got a good job. There was a sense of security, and comfort. The future?

You Won’t Believe What These Five Lenses Can Show You About Your Product

Tyner Blain

In enterprise software, it isn’t enough to build software, you have to deploy it. Fundamentally, product management requires you to assess, synthesize, and prioritize the needs which drive the creation of your product in the context of three main objectives: desirability, viability, and feasibility. While laudable, these objectives are too abstract to be actionable. Really works.

TEI 077: Scaling lean product management – with Ash Maurya - The Everyday Innovator – Resources for Product Managers and Innovators

Product Innovation Educators

And while it is written in the context of startup growth, the concepts apply to any product management effort that involves creating a new product or improving an existing one – from startups to large enterprises. I’m bringing back an incredible guest who I first interviewed way back in episode 10 – one of the first interviews I did. His name is Ash Maurya. Raw Transcript.

Google’s design sprints–and other innovation insights for product managers July 29, 2016 - The Everyday Innovator – Resources for Product Managers and Innovators

Product Innovation Educators

Learn how to put it into action from this detailed article… Each week I scour articles, wading through the dogs, and bringing you the best insights to help product managers, developers, and innovators be heroes. Use Google’s “design sprints” in your product management work. Read more at [link].

Identifying Non-Customers for “Customer” Interviews; UX in Minneapolis; ProductCamp St. Louis

Good Product Manager

Make Enterprise Software People Actually Love; why emotion/design are important for #B2B (not just B2C) [link] #prodmgmt #ux. Identifying Non-Customers for “Customer” Interviews. One of the challenges I frequently hear about from product management leaders is that they are trying to get their product managers to better understand market opportunities and customer needs. “Customer” is usually shorthand for a number of different audiences — including non-customers. One barrier to understanding the needs of non-customers is simply gaining access to them. Louis.

UX 21

Digital Transformation

The Product Bistro

Particularly at established enterprises, they are commonly built as business units, with leadership, development, marketing and often operations as separate, stand-alone entities. “Have you heard the news? Digital Transformation is rocking the business world …” During the extended holiday break, I am spending time ruminating on the topic, as it dovetails into a key thrust of a project I am working on, loosely “The Future of Work” Foundations – The Network. Come up with an idea or business model. Buy a bunch of servers/racks/networking gear. dialup.

Agile 14

Why Write Requirements

Tyner Blain

Enterprise software folks know full well that software applications can live for decades. There is a lot of advice out there for how to write requirements. There is not as much discussion about why to write requirements. Spend some time thinking about why you write requirements before you make decisions about how to write your requirements. Why Write Requirements? Understanding Your Market.

Product For Legacy Companies


If they hope to maintain their place as competitive, viable enterprises, companies have no choice but to embrace technology, often in ways that go well beyond their comfort zone. They assume that “technology is technology” and the same people who managed their enterprise resource planning implementation shouldn’t have too much trouble getting something going online. NOTE: This article is from the foreword to the new 2nd Edition of The Art of Scalability by Marty Abbott and Michael Fisher. Every industry is being reshaped by technology.

Sales Channel Considerations

The Product Bistro

One Common Exception – Enterprise Software. One strategy that is particularly suitable for enterprise software is the engagement of channel partners or VARs. One advantage of my many career stops, and the multitude of different industries I have been associated with is the wide range of experience with different sales organization structures. When you are putting together a business, the sales channel is one of the crucial early decisions to make, and your early choices can have lasting ramifications on your long term business. So keep that in mind when reading this.

Missionaries vs. Mercenaries


Several product development processes out there, especially those that claim to be designed for “the enterprise," are predicated on the mercenary model. One of my all-time favorite quotes in our industry comes by way of the legendary VC, John Doerr , where he argues that "we need teams of missionaries, not teams of mercenaries.” ” This point captures so much, and gets right to the heart of the most important trait of strong leaders, strong organizations, and strong product teams. This is not hard to spot, either way. So why don't more companies get this? Leadership.

Customer Success – an important role

The Product Bistro

Yet, if you are one of the companies who are innovating in this space, you are no longer selling an enterprise software package, intended to be installed en toto at the customer site, but instead selling seats, or a subscription to a solution built in your cloud, there is a tectonic shift. As more core functions (but not the key functions) are filled by the rise of enterprise grade services, it is imperative for the vendors of these services to manage the satisfaction and success of their customers. Business model shift. The barrier to switching has been reduced significantly.

How to Deal with Unresponsive Stakeholders

Folding Burritos

In order to do this, one of the most useful things I got from my enterprise consulting days is something called the Minto Pyramid Principle. As Marty Cagan puts it , managing stakeholders is probably the least favorite part of our job as Product Managers. It is, however, something we need to constantly keep on our radar, specially those of us working for larger organizations. A stakeholder is any individual or group that can affect or is affected by your project or product. By this definition, the product’s end users are also stakeholders. The cause: Attention Asymmetry. Relate.

Oprah versus Spock: Advice from Dan Olsen and The Lean Product Playbook

Mind the Product

The MVP has been adopted by many start-ups as a way to test business ideas, and has been translated to MVPs for new features and products for the enterprise as well. “Product/Market Fit” is a concept that every start-up founder knows is important, but many have trouble achieving or even defining. Identify underserved customer needs. Define your value proposition. Create your MVP prototype.

Marketing Buzzwords: Why You Should Keep Them Out of Your Lexicon

High Octane Product Management

Our solution is optimized for enterprise deployments. Just Say: Our solution was designed for higher performance in large enterprises. It’s a common practice in all product companies to use marketing buzzwords and catchphrases in sales and marketing materials and in conversations with peers and colleagues. Are buzzwords bad? It all depends on who you’re talking to and what you’re trying to accomplish. Buzzwords don’t mean anything to the people we most want to influence, prospects, and customers that will eventually fund our future paychecks.

Ask Steve: Naming and Branding

Under10 Playbook

However, for smaller enterprise players, positioning and naming the portfolio of products is often the best approach, with the "products" really being more like features of the portfolio. A reader asks: When are branded names preferred over descriptive names? For your naming strategy, you should attempt to brand only one thing. Which will it be? The company, the portfolio, or the product?

Speaking at Pendomonium; Design Your Thinking Podcast; Reminder — Tools Survey

Good Product Manager

On Tuesday I’ll be delivering a keynote presentation on SaaS and the Consumerization of Enterprise Software , and then on Wednesday I’ll be leading a breakout session on Product Management: What’s Changing and What Needs to Change? Upcoming Speaking Engagements and Presentations. Here’s just a few of the places you can meet me in person in the next few months (more to come!). Saturday, February 25: I’ll be at ProductCamp right here in my very own St. Louis. Use the code PendoSaaStr2017 for a 20% discount on registration. Podcast Interview: Design Your Thinking.

The Art and Science of Pricing

Product Bookshelf

When implementing a pricing process within the enterprise, the goal is for the process to be effective, efficient, fast, customer-friendly, reliable, accurate, secure, focused, and strategically relevant. Pricing is a creative process. The art of pricing is about selecting a revenue model and pricing strategy. The science of pricing identifies a price based on one or more pricing drivers.

How I became a product manager

Under10 Playbook

I got the job as a sales engineer, making the jump from IT to enterprise software vendor. I didn't necessarily plan for a career in product management. I spent time in development. I spent time in sales, sales engineering, and customer training and implementation. These and my college courses somewhat, perhaps accidentally, prepared me for the job. Less than two years later, my boss (!)

How Product Teams Understand Customer Needs for Innovation; Upcoming Product Management and Product Marketing Events

Good Product Manager

Product Management for the Enterprise; great post by @BlairReeves on how #b2b #prodmgmt is different than #b2c How Product Teams Understand Customer Needs for Innovation. My colleague Rachel Young and I have been conducting research for the past year on how b-to-b organizations understand customer needs and apply them to product innovation. We will be unveiling this research at SiriusDecisions Summit in May as part of our presentation The Art and Science of Identifying and Prioritizing Customer Needs. Upcoming Product Management and Product Marketing Events.

Minimum Viable Products and Product Requirements; Upcoming Webcasts; Competitive Analysis Workshop in Boston

Good Product Manager

A long but useful read if you're trying to sell to enterprises: A Product Person’s Perspective on Enterprise Selling [link]. Minimum Viable Products Don’t Replace Product Requirements – They Help Identify Them. “Minimum viable product” (MVP) is the term du jour among entrepreneurs and increasingly among product managers. Unfortunately, that’s not what a “minimum viable product” is. So, what is an MVP? And what does this have to do with product requirements? Upcoming SiriusDecisions Webcasts. What’s Hot on Twitter.

A Faster Horse

Product Bookshelf

You can’t wash your mobile app, SaaS application, or enterprise software by hand, but it’s a great metaphor for building a product people love. A Faster Horse follows the 2015 Mustang team from initial design to mass production. This high intensity, high visibility project highlights all the challenges of a software product, but on a different stage. The beginning. . Choices.