Intercom, Inc.
AUGUST 27, 2018
Whether you’re dealing with an inbound or outbound lead, this is a softball question that helps uncover your prospect’s motivations for checking out your product. For inbound leads I tailor the question to ask, “What drove you to request a demo?” The average number of people involved in B2B purchases has climbed to 7.
Userpilot
MARCH 8, 2022
An iterative product framework for identifying and pursuing the right opportunities to create value. Sam’s helping popularize Product-Led Growth and best practices in SaaS onboarding through apt metaphors, hilarious memes, and TikTok videos – taking the “boring” out of B2B. How to create a scalable product organization.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Intercom, Inc.
OCTOBER 22, 2019
Sales managers looking to stand out among their peers would do well to focus on four things: prioritizing work that will move the needle, making sure the right people are on their team, thinking about initiatives that will improve the business (not just themselves and their reps), and developing a solid decision-making framework. The lesson?
Intercom, Inc.
NOVEMBER 20, 2018
The “ Jobs to be Done ” framework is a useful resource to help frame the context from their side of the fence. For many B2B SaaS companies, inbound marketing represents a cornerstone of all marketing activity. Inbound marketing is when you create compelling content that educates and informs your target personas.
Brian Balfour
JULY 18, 2017
This is part four in a series about 4 Frameworks To Grow To $100M+. In the B2B world you also have B2B products like MailChimp, Slack, or SurveyMonkey that live on this end of the spectrum as they take advantage of viral and paid channels to drive most of their volume. Subscribe to get the rest of the series.
Intercom, Inc.
NOVEMBER 7, 2019
As Head of Sales for Spendesk, Nico was initially inspired by the vision of founder Rodolphe Ardant who had spotted a gap for ‘spend management’ in the B2B market based on personal banking trends. We know that often, innovation in the B2C world tends to translate a few years after into the B2B world.
Userpilot
JULY 19, 2021
In addition, the same research shows that companies that successfully engage their B2B customers achieve 63% lower churn, 55% higher share of wallet, and 50% higher productivity. – think Pirate metrics framework here and the stage you are trying to have an impact on. Reduces customer support demands.
Expert insights. Personalized for you.
.jpg)
150 
Let's personalize your content