article thumbnail

B2B Marketing Team Structure: Essential Roles and Their Responsibilities

Userpilot

Trying to figure out what your B2B marketing team structure should be? Whether you want to bring in more demand from marketing campaigns or retain customers through better in-app communication – the right marketing team is a must. Content marketing leader to develop and implement comprehensive content strategies.

B2B 74
article thumbnail

How to Become a B2B Product Manager

The Product HQ

Looking to become a B2B Product Manager? This career guide offers a detailed overview of the best B2B product management training options. It also describes valuable skills you need to learn and career paths within product management, among other things. There is no shortcut to becoming a B2B product manager.

B2B 52
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

SaaS Product Launch: How to Launch Your SaaS Product Step by Step

Userpilot

What does a successful SaaS product launch look like? What are the pre-launch and post-launch steps (hint: user onboarding is a part of this)? A successful SaaS product launch campaign consists of three stages: the pre-launch stage, the launch stage, and the post-launch stage.

article thumbnail

Feedly is hiring a VP Marketing

Roy Madden

We are looking for a VP Marketing with a proven track record of driving growth in an early stage B2B SaaS environment. You will be responsible for developing and executing the Feedly marketing strategy. You have experience leading product launches, from crafting messaging to managing the launch tactics.

article thumbnail

Top 11 Female Product Management Influencers to watch in 2022

Userpilot

She's an expert in Product Management, User Interviews & Testing, Prototyping, Data Analytics, Product Marketing, Ecommerce, Self Service, Advertising, Sales, Event Management, Market Research, and Account Management. Susan’s largest contributions to the Product Management field.

article thumbnail

12 Best Product Research Tools to Empower Your Strategies

Userpilot

The best product research tool for your business can provide the data you need to make informed decisions for product development , allow you to conduct market research, and mitigate risks associated with product launches. Features : Does the tool have the right features for your research objectives?

article thumbnail

Product Validation: Testing and Researching Ideas to Ensure Product Success

The Product Coalition

Before we dive deep into the intricacies of product idea validation, here’s a diagram that neatly summarizes the whole process. Market research Every product design cycle should start with a robust research phase. Marketing a new product launch is an entire field all on its own. What’s next?