Product Management University
OCTOBER 23, 2023
In most B2B organizations, it’s more the exception than the rule that customer success managers inherit accounts where they’re in a position to play offense because the customer is thrilled with your products. Let’s dream for just a minute.
Userpilot
MARCH 8, 2022
How to create a scalable product organization. How product strategy uses a company's vision to fuel profitability. An iterative product framework for identifying and pursuing the right opportunities to create value. Melissa broke silence over the excessive focus on delivery in product teams.
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Department of Product
JANUARY 17, 2023
Product teams – and especially B2B SaaS product teams – are all too familiar with subscription pricing, but it’s still rare to see many businesses outside of the major entertainment companies opt for micro subscriptions. Are there specific features of your product you could package into a microsubscription?
Department of Product
OCTOBER 23, 2022
Since product development is often a blank canvas (particularly in startups) the sheer number of possible scenarios and opportunities you might want to explore can be overwhelming: Should we build a mobile app or not? Yes, we’re B2B but are we targeting small businesses or enterprise? Nothing stays static for long in product.
The Product Coalition
FEBRUARY 11, 2023
After comparing your product to your competitor, you should be able to clearly define your distinctive value prop. When we were building a B2B cross-border marketplace, we spent considerable time using our competitor’s platform (faire.com), become their actual customer of them, placed the order, noticed their customer support.
Product Bookshelf
FEBRUARY 13, 2017
The breadth of knowledge you need to be an effective product manager is very complex. ” The book contains a lot of product strategy, positioning, and go to market content which is often missing in books that focus primarily on execution. The Whole Product.
Userpilot
NOVEMBER 8, 2022
Your product go-to-market strategy is the final ingredient for any successful product launch. It is a small but prominent element that drives every other component of your marketing strategy. This article covers all you need to know to create a solid GTM strategy for your SaaS startup or B2B business model.
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