Userpilot

FEBRUARY 21, 2023

User adoption is essential for B2B SaaS companies, as it helps customers to learn about your product, adopt features , stick around, and nurture product growth. In this post, we’ll clarify what user adoption is, explain the best practices, and share some tools you can leverage to make a bigger impact in your job.

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The Product HQ

JUNE 10, 2024

Are you looking to break into an exciting career in B2B product management? Then ensure you have the right skills before commencing a B2B product manager job. B2B Product management guides the activities of the entire product life cycle from product indentation to its final launch. It also provides access to industry news.

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The Product Coalition

MAY 6, 2020

Are you still thinking over whom you can trust and depute implementing your big app idea? To help you make a better-informed decision about your future technology partner, we’ve conducted market and industry research in order to define the best cross-platform app development companies. You might wonder?—?why

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Userpilot

JUNE 12, 2024

They employ various digital marketing strategies, including paid advertising, content marketing , social media campaigns, and SEO, to drive traffic and sign-ups. Know your target audience : Conduct thorough research to identify the needs, preferences, and behaviors of your ideal users. It is widely used for automated email campaigns.

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Userpilot

OCTOBER 31, 2023

Wondering how to increase free trial conversion for your software product? This article explores 15 strategies to help you achieve that. TL;DR A free trial is a sales strategy that allows prospective customers to use your product for a limited time. What’s a free trial in SaaS? Trials can be tricky.

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UX Planet

JANUARY 18, 2024

UX research emerges as a pivotal factor in crafting user-centered designs and strategies. User research aims to centralize the user in the design and development process, whether through interviews, usability studies, or other methods. What is UX Research in Design? Why Is UX Research Important?

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Userpilot

APRIL 25, 2024

Marketing research is essentially a method utilized by companies to collect valuable information regarding their target market. Through the common practice of conducting market research, companies gather essential information that enables them to make informed decisions and develop products that resonate with consumers.

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Userpilot

APRIL 19, 2024

Looking for the best way to do market research? From framing your initial question to extracting valuable customer insights, we’ll walk you through the lean market research process step-by-step. Applying insights from market research to product development and marketing strategies can significantly enhance business growth.

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ProductPlan

APRIL 25, 2024

Instead of a traditional B2B software or physical piece of hardware, their products are programs, IT services , university websites (internal and external), or even actual curricula, to name a few. Generative AI is one such technology that is rapidly changing how students, teachers, and administrators interact with systems on campus.

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Userpilot

JUNE 12, 2024

Here are five best practices that will get you there: Merge product marketing strategies with customer insights : Use tools to collect user feedback and incorporate it into marketing plans. Understand customers greatly : You can use various CRM tools to understand your customers better. Book a demo to see it in action!

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Userpilot

NOVEMBER 2, 2023

You will also learn how to choose the right growth strategy for your SaaS and how to leverage marketing-led growth to achieve your business goals. TL;DR Marketing-led growth is a strategy that relies on marketing efforts to drive product growth and retain users. Most companies use all 3 strategies to some extent.

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Userpilot

APRIL 6, 2023

A powerful AI tool can be the perfect companion to your customer success platform. However, AI tools also come with their own caveats. In this article, we will explore: How to leverage AI tools for customer success and retention. Best AI tools for customer success managers (CSMs).

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Userpilot

MARCH 15, 2022

Why a go-to-market strategy plays an integral of your SaaS product success? This is where the GTM strategy comes in. In this blog post, you’ll learn everything about go-to-market strategies. We will cover what they are, why you need them, and how to create one for your SaaS business using real examples.

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Intercom, Inc.

JANUARY 14, 2021

And so, in 2014, he founded Productboard , a product management system that incorporates customer feedback and insights to help product teams build better products. Looking at how the best companies operate, Hubert and his team boiled down product excellence to three key areas of action: vision, strategy, and execution.

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Userpilot

JULY 20, 2021

The best SaaS teams in the world are using one simple and proven process as a guiding light : customer research. Before we start, I should probably mention that for the last 3 years I have focused on customer research. Why is customer research important? Yet Growth Marketing and Product Growth is not where I started.

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Userpilot

OCTOBER 16, 2022

For customer-centric SaaS companies, customer intimacy is indispensable to driving product growth. Customer intimacy is based on building an intimate relationship with the customers, so only you can offer a solution for their unique needs. Customer focus is about researching and satisfying customer needs.

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UX Studio

MARCH 30, 2024

Participant recruitment is crucial for successful UX research. By understanding the pros and cons of each, you will be able to select the best recruitment method for your research study. Recruitment in UX research is finding participants for your qualitative research activity. Build your own internal research panel.

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The Product Coalition

DECEMBER 14, 2019

A new generation of financial services needs the incorporation of technology innovation. The market is saturated with hundreds of FinTech software development companies, so it can be challenging to choose the one that best fits your business. Intellectsoft offers world-class FinTech solutions and Blockchain financial technologies.

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Userpilot

JULY 5, 2022

Breakthrough, disruptive or radical innovation are all more dramatic and often involve challenging the existing business model or introducing completely new technology. In-app surveys , usability and prototype testing , or user interviews and focus groups can help you understand your customers’ requirements. Source: [link].

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Usersnap

FEBRUARY 23, 2022

Every SaaS company, whether B2B or not, looks to get more intimately connected with their customers’ needs and pains to grow. In order to understand customer needs, get more customer feedback , and use it actionably, the rise and importance of SaaS product management within digital companies are “mooning” ??. Which one wouldn’t?

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Userpilot

APRIL 23, 2021

Looking for user persona examples to inspire your research, or (product) marketing strategy? But it’s an absolutely critical step for any SaaS strategy. Benefits of user personas B2B SaaS User Persona Examples B2B SaaS Examples with Multiple User Personas – Userpilot, ActiveCampaign, Kontentino 1.

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The Product Guy

SEPTEMBER 27, 2016

In our a recent live stream from one of our mentors of The Product Mentor , Ian Moulton, lead a conversation around “Conducting User Research”. Jordan is a Management level, revenue-driven, B2B SaaS Product Management and Project Management leader. We are always looking for more product mentors from all around the world.

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Mironov Consulting

JANUARY 24, 2024

Expanding on a recent post ( Revenue Goals are Not Company Strategies ), I’ve been seeing lots of maker teams (product, engineering, design) struggling to form product strategies without a company strategy to hang them on.    If these strategies don’t hang together, we each hang separately.

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Melissa Perri

JANUARY 4, 2020

Not every company has seen all these changes, but by and large I think it's been a positive push forward and I'm proud of where we've come from and where we have gotten to. -- 2014: "I do not need Product Managers, I can run my company myself,I have the strategy." How do we run it in B2B" Managers are less afraid of experimentation.

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Usersnap

FEBRUARY 14, 2023

Whether you’re still validating your SaaS product idea or launching a new feature to an existing product line, thinking about your Go-To-Market Strategy is always relevant. In fact, iterating your strategy and improving each feature Go-To-Market plan as you grow and receive customer feedback is even more important.

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Product Management University

DECEMBER 2, 2022

If you’re a B2B or B2B2C organization, there’s a persona that’s largely ignored but critical to understanding the customer organization from the top down as well as the bottom up. Department personas are the VPs and directors that bridge the gap between user and buyer personas in the B2B space. It’s the department persona.

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Userpilot

FEBRUARY 21, 2022

What does a successful SaaS product launch look like? A successful SaaS product launch campaign consists of three stages: the pre-launch stage, the launch stage, and the post-launch stage. The launch phase revolves around building and implementing your go-to-market (GTM) strategy. How do you launch a SaaS product?

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Userpilot

JULY 15, 2022

The dark funnel exists because third-party content platforms, social media channels, and offline conversations can neither be tracked nor controlled by conventional marketing systems. What is the dark funnel in SaaS? Dark iceberg is a part of the customer journey that takes place below the surface, hidden from attribution tools.

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Mironov Consulting

MAY 2, 2019

When we talk broadly and generically about product management, we assume that all products/services are similar enough that we can apply the same tools, techniques, financial planning models, design approaches, goals and metrics. To meet customer expectations for consumer-like software usability. To share data with partners.

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The Product Coalition

FEBRUARY 11, 2023

Have you ever wondered why a Go-to-Market (GTM) strategy is required when you launch a product or service? How about this — how often do you see a problem around you, and then you decide to come up with an idea or solution? We discussed business ideas, researched options for funding, and most importantly, we supported each other.

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Userpilot

AUGUST 11, 2022

Creating a minimum-viable onboarding process with in-app guidance. Educating customers with in-app help and improving customer experience. Personalize in-app experiences based on specific segments and in-app behavior. Conduct in-app microsurveys and NPS surveys for quantitative and qualitative research.

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UX Studio

JUNE 30, 2023

We deliver impactful, user-friend, and unique solutions for ambitious ideas. USA; Europe $70 – $90 / hr Website design, UI/UX design, Research, Website Audit, Mobile App Design, Consulting, Expert Review Studio 22 Design Studio 22 Design is a creative design firm located in the San Francisco Bay area.

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ProductPlan

JANUARY 7, 2022

Markets and technologies change. Here’s how we define it in ProductPlan’s eBook, 100+ Product Management Terms You Should Know: Digital transformation refers to a company’s move to digital solutions to improve its operations or products. Setting up digital communications tools to enable remote work.

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UX Planet

FEBRUARY 1, 2024

Picture this: You’re a stakeholder in a company specializing in enterprise SaaS solutions, and your team is embarking on developing a new product. They are created through extensive user research and represent the various target users for whom the product is being designed. The challenge?

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Intercom, Inc.

JANUARY 25, 2022

A great customer relationship management (CRM) platform is at the core of every marketing and sales team’s tech stack. As Nancy Dandolos , a Customer Success Manager at The Signal Group, puts it: “Intercom and Hubspot have become an integral part of our strategy, so the integration is vital.

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Userpilot

NOVEMBER 22, 2022

While segments and personas are not mutually exclusive, they have different purposes in the SaaS industry. Track in-app interactions to create behavioral segments. Track in-app engagement to create user segments, such as inactive users , power users, etc. They are created using information from robust research on real people.

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Product Management University

AUGUST 15, 2023

B2B Portfolio Management Portfolio management simplifies the strategic planning and prioritization process because product managers are collaborating more than ever to grow the market value of the portfolio in the market segments most conducive to the company’s success. PPM Explained for B2B WHITE PAPER: Product Portfolio Strategy

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