B2B Product Management

DECEMBER 6, 2016

You work with Marketing to define the customer profile, you work with business development to do sales training and enablement. UX Product Manager : For B2C companies, where user interface design is very important, one (or more) UX PM(s) is completely dedicated to this area. You define the pricing of the product.

Analytic Tools 45

Analytic Tools Outbound Inbound Research Software 45

Intercom, Inc.

JULY 5, 2018

We’re not into B2C, we’re not into IoT, we’re not in health tech; we’re hyper-focused, and that’s also what allowed me to step into this role after being an operator for the last 20 years. Do you have the right go-to-market strategy? Building a company is about pattern recognition: Do you have the right market?

Technical Review 171

Technical Review Development Team Review Customer Experience User Testing 171

Intercom, Inc.

JULY 5, 2018

We’re not into B2C, we’re not into IoT, we’re not in health tech; we’re hyper-focused, and that’s also what allowed me to step into this role after being an operator for the last 20 years. Do you have the right go-to-market strategy? Building a company is about pattern recognition: Do you have the right market?

Technical Review 163

Technical Review Development Team Review Customer Experience User Testing 163