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The Power of Beta Testing in Marketing: Why and How to Do It

Userpilot

The term “beta testing” is often associated with programmers who are testing out a new version of their software. That said, beta testing in marketing is just as important. Having clear goals , the right testers, an appropriate timeframe, and proper documentation will guarantee that your beta test is a success.

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Evaluative Research Design Examples, Methods, And Questions For Product Managers

Userpilot

Evaluation research helps teams validate ideas and estimate how good the product or feature will be at satisfying user needs, which greatly increases the chances of product success. Beta-testing is a popular technique that enables teams to evaluate the product or feature with real users before its launch. Sound like it’s worth a read?

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30 Steps to Mobile App Launch

Alchemer Mobile

Unfortunately, “If you build it, they will come” does not hold true when it comes to the mobile app launch. This famous line from Field of Dreams is all too representative of how many app publishers face the ‘inessentiality’ of mobile marketing. They focus all of their time and resources on building a great app. It’s marketing. The good news?

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Fake Door Testing: What Is It and How to Make An Effective Fake Door Test

Userpilot

Key benefits of running fake door tests include validating your product or new feature idea before committing to its development, refining your pricing strategy prior to the launch , and enlisting beta testers. by participating in beta testing). What is fake door testing? Want to build in-app tests and track results?

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Product Go-To-Market (GTM) and Its 7 Laws, by Spencer Grover

Userpilot

A GTM strategy reduces the risk involved in a product launch , helps to optimize the use of available resources, and increases its overall chances of success. How can product managers leverage them to orchestrate successful product launches ? The 7 Laws of Go-To-Market. Want to learn more about the DOs and DON’Ts of GTM? Book the demo!

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Website Feedback Tool: A new way to stress-free customer feedback

Usersnap

It gives a quick and easy way to businesses to prompt their target audience to provide their feedback without going through any complicated process. Otherwise, your colleagues and clients will report (more like throw) feedback the way they feel most comfortable. Well, managed? But here’s the good news. Managing feedback isn’t.

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Beta Testing Success in 5 Steps

Centercode

Centercode has been running beta tests for over 18 years. That’s why we can say this on good authority: beta testing isn’t easy. Like a suit, your beta testing strategy needs to be tailored to fit well. You can’t major in Beta Testing. Key Beta Testing Takeaways (If You’re Short on Time).