Userpilot

MARCH 25, 2022

A continuous message testing process is essential for getting the most out of your product marketing efforts. But without running frequent tests or research on your messages, how can you know what language to use for conversions? In this post, you’ll discover the importance of message testing and how to get it right.

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User Testing Product Research Messaging Data Visualization 96

Userpilot

JULY 27, 2023

Product Marketing Manager: This person is tasked with developing product marketing campaigns , crafting compelling marketing messages, and coming up with ideas to retain customers. In this article, we’ve outlined the major roles that move the needle in terms of product growth alongside their KPIs and current salary ranges.

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Research Software Feedback Software Analytic Tools Onboarding KPIs 97

Gainsight

JULY 7, 2021

Speakers were being recruited. When Anthony Kennada , a friend and colleague in Phoenix pinged me about attending his company’s first conference on the topic of Customer Success, I jumped at the opportunity to attend. Pulse 2020 – Back to Moscone (Or So We Thought). 2019 was a banner year for Pulse. The venue was booked.

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Feedback Software Customer Experience Technical Review User Testing 45

Intercom, Inc.

JULY 4, 2018

Dan Kaplan framed marketing’s tarnished legacy this way: “Many of history’s most brilliant marketing strategies were crafted to persuade consumers to? One of the lures when I joined Intercom in 2014 was that it sold itself as a product-first company. We continue to repeat that mantra to ourselves today, and we say it to anyone who’ll listen.

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Marketing User Testing Customer Experience Messaging 191

Intercom, Inc.

JULY 4, 2018

Dan Kaplan framed marketing’s tarnished legacy this way: “Many of history’s most brilliant marketing strategies were crafted to persuade consumers to? One of the lures when I joined Intercom in 2014 was that it sold itself as a product-first company. We continue to repeat that mantra to ourselves today, and we say it to anyone who’ll listen.

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Marketing User Testing Customer Experience Messaging 165

Business of Software Conference

NOVEMBER 28, 2019

Over 30 years Stephen has seen the evolution of software and tech companies with a fascinating career spanning computers, strategy, software , universities, chairing 8 companies, Government, and most recently in AI gaining a wealth of experience and some great insights to share. Video, Slides, and Transcript below. Upcoming Events.

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Analytic Tools Research Software Data Visualization Software Review 40