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How To Improve MQL to SQL Conversion Rate & Drive More Customers to Your SaaS?

Userpilot

MQL is a potential customer fit for your business, reviewed by the marketing team. Tracking MQL to SQL conversion rates can improve your marketing efforts, and conversion frequency, and thus drive business growth. A marketing-qualified lead (MQL) is a potential customer who fits your buyer persona. Let’s dive in!

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Product Launch Metrics: How To Measure The Success Of A Product Launch?

Userpilot

Product launch metrics can be easily overlooked while you become busy with product development, marketing efforts, and launch timeline. Minimal viable product , soft launch, and hard launch are the three product launch types, and you choose only one based on your business requirements. But tracking these metrics is equally important.

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Beta Testing Success in 5 Steps

Centercode

Centercode has been running beta tests for over 18 years. That’s why we can say this on good authority: beta testing isn’t easy. Like a suit, your beta testing strategy needs to be tailored to fit well. You can’t major in Beta Testing. You need a plan of attack.