Business of Software Conference

OCTOBER 23, 2019

I learned a lot at the Business of Software Conference when I attended as a first-timer in 2018. Throughout the conference, it wasn’t hard to pinpoint takeaways that folks would be able to bring home to improve their individual growth or their team’s outputs. Four Quick Takeaways from #BoS2019: Guest Post by Allison Grinberg-Funes.

Blog 45

Blog User Friction Customer Experience Events 45

Userpilot

NOVEMBER 21, 2023

Product analytics Hubspot can help you to make data-driven decisions about your product development and marketing needs. In this article, we examine what you can achieve with the product analytics software from Hubspot. What is HubSpot’s product analytics software? This makes it easier to get relevant campaign insights.

Data Visualization 99

Data Visualization Analytic Tools Reporting Tools Onboarding KPIs 99

Userpilot

JANUARY 18, 2023

With so many product marketing strategies floating around the SaaS world, it can be hard to identify the right one. In this guide, we’re going to go over what PLG marketing is and why it just might be the perfect approach for your business. Utilize viral marketing and product experiments to generate more word-of-mouth traffic.

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Analytic Tools Feedback Software Onboarding KPIs Marketing 96

The Product Coalition

JULY 6, 2023

The competitive landscape is more intense than ever for technology businesses, particularly SaaS (Software as a Service) companies. Traditional marketing and sales tactics with long lead times, heavy financial investment, and a demanding need for human resources could be more efficient. Here when product-led growth comes into play.

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Research Software Feedback Software User Testing Product Research 114

Intercom, Inc.

MAY 13, 2022

Lead generation uses marketing to generate interest for a company’s products and services, turning a lead into a prospect and nurturing them down the marketing funnel. A prospect is a qualified lead and can be anyone in your target market. Essentially, it’s a strategy that tells marketers how to generate leads. .

B2C 118

B2C Advertising Customer Experience B2B 118

Userpilot

JANUARY 8, 2024

As you read on, you will learn: The power of search engines, content marketing, and existing user testimonials and how to leverage them to win new users. Best practices for effective customer acquisition and product-led growth. Userpilot can help you implement effective customer acquisition strategies to drive sustainable growth.

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Analytic Tools Research Software Feedback Software Customer Experience 105

Userpilot

FEBRUARY 25, 2024

The former tracks trends for software users , while a consumer behavior trend mainly refers to online shopping, such as buy-now-pay-later payment methods. Predictive analytics are driving business decisions such as product and marketing strategy. Data breaches in recent years are fuelling the demand for secure software experiences.

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Analytic Tools Data Visualization User Testing Reporting Tools 102

Intercom, Inc.

SEPTEMBER 22, 2020

Brian says: Intercom’s SVP of Marketing Shane Murphy-Reuter recently caught up with Brian to talk about the importance of conversational relationships and how they can drive exponential business growth. Driving connection and growth with conversational relationships.

Inbound 211

Inbound Outbound Reporting Tools Customer Experience 211

Intercom, Inc.

JUNE 23, 2022

Software buying is undergoing a transformation, as is the case with many industries in the post-pandemic market. That’s why, for the past five years, Amanda Malko has been thinking about how marketplaces change the way people buy software, helping B2B SaaS businesses find reputable software that can help them grow their business.

Feedback Software 118

Feedback Software Research Software Reporting Tools Software Review 118

Userpilot

MAY 8, 2023

While product growth may seem as simple as “attract customers to your Software-as-a-Service solution” there are countless SaaS challenges and customer issues that you’ll need to overcome along the way. As the number of software tools and subscriptions increase, so too do the expectations of SaaS customers.

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Analytic Tools Research Software Data Visualization Onboarding KPIs 98

Business of Software Conference

MARCH 7, 2022

When Jason Cohen writes, it’s worth reading and we love his latest long form blog post, The Myth of Exponential Growth. Jason explains why almost no company has exponential growth and that what people term exponential growth is in fact quadratic or logistic growth. Not just a matter of terms though.

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Data Visualization Product launches Blog Events 75

Userpilot

JULY 26, 2021

It’s because of something called product-led growth (or product growth for short.). It’s how companies like Slack, Notion, Calendly, and Loom have achieved such viral growth. Product growth specifically makes the product available for free. What is product growth? They use their product as the selling point.

Analytic Tools 98

Analytic Tools Feedback Software Onboarding KPIs User Testing 98

Intercom, Inc.

DECEMBER 19, 2018

It has been a year of extraordinary growth at Intercom. The best of the blog. Significant digits: 240 blog posts, 18 videos. In Intercom’s next chapter, we intend to deeply embrace automation and bots to help businesses dramatically enhance their customer experience and achieve faster growth.”. All these other people.

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Analytic Tools Research Software User Testing Customer Experience 150

Userpilot

JUNE 30, 2023

Which is the best AI writing assistant available for marketing and customer success teams in 2023? Plenty of AI copywriting tools are in the market (and by the time I finish writing this article, there will probably be more) and each of them could be a good choice depending on your needs or budget. Let’s dive in!

Feedback Software 98

Feedback Software Analytic Tools Research Software Data Visualization 98

Gainsight

FEBRUARY 8, 2024

As the SaaS industry matures and competition intensifies, the role of CS has expanded beyond mere support functions to become a critical driver of revenue growth and profitability. In this blog post, we delve into the transformative changes reshaping the CS landscape and explore how CS teams can adapt to this new reality.

Customer Experience 52

Customer Experience Customer Feedback Customer Satisfaction Education 52

Userpilot

MARCH 23, 2023

The SaaS world is filled with product growth analytics and metrics that span the entire customer lifecycle. TL;DR Marketing and sales teams have different goals, which is why they often have different data sources or metrics. Marketing teams may look at Google Analytics while your sales team will likely check their CRM platform.

Analytic Tools 96

Analytic Tools Data Visualization Customer Experience Reporting Tools 96

AB Tasty

MARCH 26, 2024

Rand Fishkin discusses the importance of “non-attributable” marketing and why companies should take more risks and allow themselves the freedom to fail. Rand Fishkin is the co-founder and CEO of SparkToro, a software company that specializes in audience research for targeted marketing.

Research Software 52

Research Software Marketing Artificial Inteligence User Testing 52

Lenny Rachitsky

FEBRUARY 13, 2024

Each week I tackle reader questions about building product, driving growth, and accelerating your career. Pricing is the most under-leveraged growth lever. It can drive enormous sustained growth (quickly) and often takes very little product work, yet is rarely prioritized or even discussed within product teams. Strava had bumps.

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Data Visualization Product Research User Testing Research Software 104

Userpilot

JUNE 3, 2022

Trying to find the best product marketing resources for 2022? As the market gets more competitive, SaaS companies are increasingly relying on product-led marketing strategies to gain traction. Therefore, as a product marketer, you need to continually update your skills to remain relevant in a constantly changing industry.

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Research Software Analytic Tools Feedback Software Data Visualization 96

Userpilot

JULY 27, 2023

In this article, we’ve outlined the major roles that move the needle in terms of product growth alongside their KPIs and current salary ranges. TL;DR SaaS, or “Software as a Service,” is a business model that delivers centrally hosted software to subscribers over the internet. Average salary: $156,062/yr.

Research Software 98

Research Software Feedback Software Analytic Tools Onboarding KPIs 98

Lenny Rachitsky

FEBRUARY 8, 2024

For example, we might prompt the AI agent to take several hours to write a detailed blog post citing references and case studies, and to delineate any trade-offs the agent made. Logan expects that AI won’t replace humans, but people who leverage AI to learn and improve productivity will be more competitive in the job market.

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ChatGPT Reporting Tools Data Visualization Research Software 79

Userpilot

NOVEMBER 16, 2022

B2B marketing automation helps businesses grow faster, while not breaking the bank. How do you effectively implement B2B marketing automation into your existing product marketing activities? In this article, we’ll cover: What B2B marketing automation is and how it benefits marketing and sales teams.

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Feedback Software Analytic Tools B2B Embedded Analytics 97

Userpilot

MAY 1, 2024

For instance, Slack’s approach to community engagement has played a pivotal role in its growth. This is especially important if your product helps others create new content, such as blog posts, images, and videos. Users help each other, share work, and stay engaged with the software.

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Feedback Software Customer Feedback User Testing Customer Experience 59

The Accidental Product Manager

FEBRUARY 26, 2024

The goal is to sell more cars, perhaps software is the key Image Credit: rakyan ‘boyan’ tantular Product managers know that if we want to sell more of their product, we need to find ways to make the product more appealing to our customers. The product managers at Jeep believe that software is the core of their product.

Product Management 73

Product Management Product Manager Artificial Inteligence Software Engineering 73

Userpilot

OCTOBER 6, 2023

In SaaS, the B2B marketing funnel forms the backbone of any successful product and marketing team. Best of all, it compounds its ROI as you start iterating strategies and optimizing your marketing process. As well as the marketing channels you’re going to use and the potential tactics you can use to move prospects forward.

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B2B Analytic Tools Feedback Software Data Visualization 104

The Accidental Product Manager

JANUARY 29, 2024

Auto product managers believe that software will control the future Image Credit: JC As product managers, we are generally fairly focused on what we need to do to make our product become a success. Now they are starting to understand that it may be the software that goes into their auto product that will capture customers.

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Download Product Management Product Manager Automotive 73

Userpilot

JULY 30, 2023

Looking to leverage marketing automation segmentation to offer contextual and relevant in-app messages ? Marketing automation segmentation enables you to deliver the right message to the right people at precisely the right time. This game-changer can help you foster customer relationships, drive engagement, and boost business growth.

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Analytic Tools Feedback Software Data Visualization Customer Experience 95

Userpilot

OCTOBER 11, 2022

Customer engagement loops can serve as extensions of your CS and marketing teams. And how is it an extension of your marketing team? This article discusses what an engagement loop is, why it matters to your growth, and how to use plug-and-play engagement software to create sticky loops. Facilitate overall product growth.

Feedback Software 90

Feedback Software Analytic Tools User Testing Customer Experience 90

Usersnap

SEPTEMBER 5, 2023

This collaboration propels us into a new chapter with commitment to innovation and growth, where user insights will continue to shape the future of product development. The alignment of our visions and the expertise that saas.group brings to the table provide exceptional potential for growth and innovation.

Feedback Software 52

Feedback Software Research Software Customer Feedback User Testing 52

Userpilot

OCTOBER 8, 2021

If you want to take your SaaS company's MRR to the next level , it might be time for you to investigate the subject of product growth platforms. By turning your product itself into a viral sales engine, these platforms take the pressure off traditional sales and marketing departments — and, of course, their associated budgets.

Analytic Tools 97

Analytic Tools Research Software Data Visualization Product Research 97

Userpilot

AUGUST 2, 2023

With the amount of data companies have available, there is no excuse not to use data-driven email marketing. Whereas data-driven email marketing uses valuable customer data to send the right email at the right time to assist with your product’s growth. What is data-driven email marketing? Book a demo now.

Data Visualization 93

Data Visualization Analytic Tools Customer Experience User Testing 93

Userpilot

MAY 3, 2023

Any savvy product manager should be looking at how they can leverage software usage analytics to make more informed decisions and boost product growth. TL;DR Software usage analytics is the process of capturing, analyzing, and utilizing data on how users interact with your product. What is software usage analytics?

Analytic Tools 77

Analytic Tools Data Visualization Feedback Software User Testing 77

Userpilot

MAY 24, 2021

Growth marketing involves experimentation and optimization across the marketing funnels. Marketers today are moving from the traditional “set and forget” approach to a continually evolving growth-focused approach. But doesn’t it come with an increased need for coding or technical knowledge for marketers?

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Analytic Tools Feedback Software Reporting Tools Data Visualization 96

Userpilot

MARCH 8, 2022

There are some well-known names as well as new faces on the list, from all over the world – together with their LinkedIn profiles and medium blogs, so you can follow their journeys and insightful posts yourself. You can follow her insights from her professional career on her Medium blog. CEO of Product Labs.

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Technical Advisors Product Research Analytic Tools User Testing 115

The Accidental Product Manager

MARCH 21, 2022

The next big market for games will be on mobile phones Image Credit: Vain Shame. The New Growth Area For Games Is Mobile. The games making their way onto mobile devices are taking advantage of advances in graphics and development software as well as memory storage. Games for these systems have grown into a big business.

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Product Management Product Manager Systems Review Technical Review 123

Userpilot

MARCH 11, 2022

The collection includes our favorite conferences, podcasts, blogs, books, newsletters, courses, and Slack groups for product managers. Blogs will give you insight into all aspects of product management in easy-to-digest bites. We recommend the blogs from Userpilot , ProductLed Growth , Product Manager HQ, and The Product Folks.

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Analytic Tools Data Visualization Research Software Feedback Software 97

Userpilot

APRIL 30, 2022

Product-led vs sales-led growth? This is a decision you and your product team will have to make at some point in your go-to-market strategy to drive growth. Choosing the right growth strategy is important for all SaaS companies because it plays a role in how successful your company will be. Product-led growth in SaaS.

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Feedback Software User Testing Customer Feedback Customer Experience 102