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How To Build And Structure A SaaS Product Marketing Team

Userpilot

How many people should there be in your SaaS product marketing team? When should you start building a product marketing team and what role should you hire first? Let's talk about how to build and structure product marketing teams for SaaS products. Table of Contents: What does a SaaS product marketing team do?

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Customer Acquisition Guide For SaaS: Definition, Metrics and Examples

Userpilot

Teams from Marketing, Demand Generation, Growth, Sales, Media Buying, and Customer Success are in charge of customer acquisition. Customer acquisition involves various roles and teams working collaboratively to attract, engage, and convert potential customers into paying clients. This article answers that and more.