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The Beginner’s Guide to Identifying Beta Program Metrics

Centercode

What are beta program metrics exactly? These are the types of questions that suddenly pop into the minds of product and program managers when an executive team comes looking for Key Performance Indicators (KPIs). His leadership team asked him to develop a framework for measuring the success of his beta team efforts.

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30 Steps to Mobile App Launch

Alchemer Mobile

IDENTIFY TARGET AUDIENCE AND VALUE PROPOSITION. Identify the social networks most popular with your target audience. Between the message boards, subreddits, and blogs, chances are you can find your existing online communities directly in your niche. IDENTIFY INFLUENCERS AND REPORTERS. DEFINE SUCCESS METRICS FOR YOUR APP.

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The Power of Beta Testing in Marketing: Why and How to Do It

Userpilot

The term “beta testing” is often associated with programmers who are testing out a new version of their software. That said, beta testing in marketing is just as important. Having clear goals , the right testers, an appropriate timeframe, and proper documentation will guarantee that your beta test is a success.

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Tracking NPS For SaaS: Why is It Important and How to Do It Right

Userpilot

” Tracking NPS is important because it’s a globally recognized metric that makes it easy to benchmark against industry averages. There are two main types of NPS programs: relational and transactional. So why should you still up in the effort and track this metric too? You should use NPS data to improve your product.

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The Ultimate Guide to Customer Education in SaaS: Best Practices, Examples, and Tools

Userpilot

Have you ever wondered why SaaS companies are spending so much on self-service solutions and customer education programs? Launching a customer education program can streamline the customer journey, increase customer retention, and reduce the support costs for your product or service. Benefits of having a customer education program.

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How to Create a Seamless Product Launch Marketing Plan

Userpilot

Your launch plan should contain the following: Detailed market research and competitive analysis that examines the current market state and identifies the needs of your target user. This is your time to create events, press releases, email marketing campaigns , ads, blog content, social media posts, etc.,

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Product Go-To-Market (GTM) and Its 7 Laws, by Spencer Grover

Userpilot

Identify the most valuable deliverables and user segments and focus on them to drive the GTM motion. To make informed choices and align the GTM strategy with organizational goals, track the right metrics accurately. Identify the objectives and areas where your work can make the biggest difference and pursue them.