Intercom, Inc.
MAY 8, 2019
How do you keep up with such breakneck development? By building a nimble, swashbuckling team that relishes tackling new challenges on the high seas of marketing. One of the biggest shifts that Meghan has made is to the way her team is organized. Source: HubSpot Research, State of Inbound 2018.
Mixpanel
JANUARY 12, 2023
If you know a thing or two about product development, you’ve heard of the “a-ha” moment. As I’ve seen it applied, most keyword research is used to create a laundry list of blog posts to create words to fit into a sales page, so Google Search prioritizes your work. For example, I recently worked on a blog conversion project.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Intercom, Inc.
NOVEMBER 20, 2018
It is important that these friendly connections represent the target persona market you have outlined, as otherwise, the feedback loop is likely to be weak. For many B2B SaaS companies, inbound marketing represents a cornerstone of all marketing activity. Iterate the product based on feedback.
Userpilot
OCTOBER 25, 2022
They tell the product management team what they need to achieve. It tells your product team what they need to do to build a product that satisfies the needs of a specific group of users, and contributes to the realization of the company objectives. Goals are important aspects of the product strategy. Source: Pragmatic Institute.
Intercom, Inc.
JUNE 21, 2018
Whether you’re at an early-stage startup that’s just made its first sales hires, or part of a fast-moving sales team in a large organization, the key to success often comes down to efficiency. That means your focus should be on building the right customer profile and developing precise messaging to reach them. Short on time?
Userpilot
OCTOBER 31, 2022
Talk with your sales and customer service teams to better understand your customer profiles. So, negative buyer personas are more significant to the sales and marketing teams, whereas negative personas are more significant to product teams. To u nderstand what is a bad customer fit for your SaaS.
Userpilot
MARCH 15, 2022
In this blog post, you’ll learn everything about go-to-market strategies. Focusing on the proper metrics at this stage is crucial to how successful or bad your GTM plan will be. Users don’t need to go through members of your sales team or a sales funnel before they convert. This is where the GTM strategy comes in.
Expert insights. Personalized for you.
116 
Let's personalize your content