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The Power of Beta Testing in Marketing: Why and How to Do It

Userpilot

A beta testing program will provide more unbiased feedback than alpha testing since employees are incentivized to like the product while independent test participants are not. Having clear goals , the right testers, an appropriate timeframe, and proper documentation will guarantee that your beta test is a success.

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Engagement Workshop: 4 Phases of Increasing Tester Participation

Centercode

Securing high-quality feedback from your project is like taking a roadtrip — with the right travel companions, a thorough plan, and a map of how to get where you’re going, you have all the building blocks for success. Now, let’s talk about what happens when everything goes right. What are your testers doing?

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30 Steps to Mobile App Launch

Alchemer Mobile

Whether you are focused purely on marketing or a dev/marketer jack-of-all-trades, we’ve put together a checklist of the 30 steps you can start taking today to master the mobile app launch and set your app for success for years to come. Unfortunately, “If you build it, they will come” does not hold true when it comes to the mobile app launch.

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How To Find 100+ Free Beta Users for Beta Testing In 2023

Usersnap

This step not only sets the scope for a successful test but also enables the team to measure its success criteria effectively. This step not only sets the scope for a successful test but also enables the team to measure its success criteria effectively. The journey from idea to success hinges on the crucial stage of beta testing.

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Why There’s No Single “Right” Way to Do Discovery: Part 3

Product Talk

A few months ago, fellow Product Talk coach Hope Gurion and I sat down to discuss why there’s no single right way to do discovery. In this third and final conversation in the series, we discussed two core principles of continuous discovery : why it’s essential to set up compare and contrast decisions and surface and test assumptions.

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Product Go-To-Market (GTM) and Its 7 Laws, by Spencer Grover

Userpilot

To make informed choices and align the GTM strategy with organizational goals, track the right metrics accurately. Choose the right assets to drive publicity, use user feedback to tweak the messaging, and set the right expectations regarding the timelines. What are the 7 laws of product GTM? Avoid distractions.

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Beta Testing Success in 5 Steps

Centercode

This blog post breaks down a beta test into five steps, based on the framework we’ve developed and use in-house. Use the product areas as topics, write corresponding activities that outline what your testers need to assess for each one, and know how they’ll send you feedback. Recruit (the Right) Testers. Create a Plan.