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Making Your Customer Testing Program More Valuable in 2019

Centercode

On an intuitive level, company leaders understand the necessity of Customer Validation. But actually proving the worth of a customer testing program can be a challenge. Leadership needs to see proven value before they invest more resources. Struggling to Prove Program Value. Proving value is two-fold.

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13 Best Product Management Books to Read in 2021 – Product Manager Must-Reads

Userpilot

What are the best product management books to add to your 2021 reading list? So read on for a quick summary of each book, who the author is, and key points, so you can pick a book for your next beach day. She coaches teams on how to collect meaningful customer input and use it to make product decisions on a daily basis.

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Why Product Features Matter

Department of Product

What evidence do you have to suggest that the features you’re building will actually matter to customers? If the features you’re building aren’t valuable, or if you’re unable to determine what’s valuable to your customers, then that’s a real problem. Feature factories care little about the answers. And stimulating.

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Writing a Book: How Continuous Discovery Helped Me Write a Better Book

Product Talk

I know many authors who use their blog as a way to test content. But blog analytics (views and shares) don’t track impact. So I put the book on hold and started devising a plan to test my content. When I set out to write my book, I was focused on a specific opportunity : “I’m not sure what discovery tactics to use when.”

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4 Challenges Every Growing SaaS Business Will Face: Lessons from Micha? Sadowski of Brand24

Userpilot

Sadowski is the founder and CEO of Brand24 , a social media monitoring solution that provides instant access to brand mentions across social, news, blogs, and more. Sadowski is the founder and CEO of Brand24 , a social media monitoring solution that provides instant access to brand mentions across social, news, blogs, and more.

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The ultimate marketing technology stack for 2019

Intercom, Inc.

By early 2018, Brinker had updated it with almost 2,000 more vendors — that’s nearly 7,000 marketing software companies fighting for the same buyers’ attention. With marketing and technology becoming so intertwined, marketers are having to become ever more intentional about the software they choose. Strategy first, technology second.

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Kevin Indig on searching for meaning and the meaning of search

Intercom, Inc.

In a crowded category , it can be tough to make an SEO impact. In a crowded category , it can be tough to make an SEO impact. If you enjoy the conversation, check out more episodes of our podcast. You can subscribe on iTunes , stream on Spotify or grab the RSS feed in your player of choice. Kevin: Absolutely.