Userpilot

JULY 30, 2023

Customer retention vs acquisition cost: Which metric matters more? While it’s important to acquire new customers for growth, retaining existing customers is imperative to ensure long-term success. So let’s see when you should prioritize one metric over the other and how you can boost your customer retention rates.

Customer Experience 83

Customer Experience Customer Feedback User Testing Data Visualization 83

Userpilot

MARCH 8, 2022

There are some well-known names as well as new faces on the list, from all over the world – together with their LinkedIn profiles and medium blogs, so you can follow their journeys and insightful posts yourself. Great product leaders are the key to a successful product management organization, according to Perri.

Technical Advisors 112

Technical Advisors Product Research Analytic Tools User Testing 112

Userpilot

SEPTEMBER 5, 2022

As I’m writing this post, 76,942 employees in tech startups have been laid off due to the recession in 2022 alone (according to Layoffs.fyi Tracker). As the inflated valuations bubble is bursting, how can SaaS companies navigate growth despite the budget cuts? What are VCs looking for in SaaS companies in 2022?

Product Research 52

Product Research Customer Experience Feedback Software Research Software 52

Userpilot

MARCH 10, 2022

In SaaS, NDR is one of the most important metrics for customer retention. Also known as net revenue retention, this metric helps you understand your revenue growth from existing customers within a given period. You can use in-app help centers and NPS surveys to reduce churn and thus, improve your SaaS NDR rate.

Analytic Tools 96

Analytic Tools Onboarding KPIs Customer Feedback Customer Experience 96

Userpilot

SEPTEMBER 21, 2022

How can you use knowledge base tools to guide your customers and remove their frustrations while using your product? An in-app knowledge base enables you to take advantage of the self-serve support model for effective customer service delivery. Why do you need a knowledge base tool for your SaaS? Let’s dig in!

Analytic Tools 90

Analytic Tools Feedback Software Reporting Tools Data Visualization 90

Userpilot

OCTOBER 4, 2022

Looking for some customer retention examples to inspire your strategy? In this article, we handpicked retention examples from some of the most successful SaaS companies in the world. You’ll also learn how to use customer retention software to maximize your retention game. What is customer retention?

Feedback Software 90

Feedback Software Customer Experience Customer Feedback Data Visualization 90

Userpilot

AUGUST 16, 2022

Some frameworks will push your team to achieve success, while others will bring it down simply because it’s not compatible with your organization as a whole. A goal-setting framework offers structured, step-by-step guides on how to establish goals and attain them. 10 goal-setting frameworks to set goals for your SaaS.

Feedback Software 94

Feedback Software Research Software Framework User Testing 94

Userpilot

OCTOBER 4, 2022

UX KPIs, or user experience key performance indicators, are essential numerical data points that are used to track, measure, and compare the experience users have with your SaaS product. Behavioral UX KPIs include Average Time Spent on Task, Task Success Rate, Error Occurrence Rate, Navigation vs. Search, and Conversion Rate.

Analytic Tools 100

Analytic Tools Research Software Feedback Software Data Visualization 100

Department of Product

JANUARY 17, 2023

Building successful products is impossible without developing a successful business model. Ad-funded business models: how a rise in privacy features could make ad-funded models risky Apple made big changes to its privacy policies in 2022. Apoorva Govind (@Appyg99) October 10, 2022 This seems perfectly reasonable.

Reporting Tools 52

Reporting Tools User Testing Customer Experience Product Research 52

Userpilot

SEPTEMBER 15, 2022

Did you know that customer intelligence (CI) data helps product managers dive deep into the customer journey and truly understand customers ? SaaS companies use CI data to design personalized customer experiences and better customer communications, increasing customer loyalty, retention, and lifetime value.

Feedback Software 96

Feedback Software Research Software Analytic Tools Data Visualization 96

Userpilot

MARCH 18, 2022

Wondering what product success metrics you should use in 2022? Measuring product success during the early stages of your SaaS business can help you spend wisely and reduce wasted energy. Today, let’s find out how you can leverage product success metrics to add more value for your users and drive retention.

Onboarding KPIs 52

Onboarding KPIs Analytic Tools Feedback Software Data Visualization 52

Userpilot

JANUARY 6, 2023

That is the question that many product managers and marketing managers need to tackle to choose the best pricing strategy for their SaaS products. That’s exactly what Jana Frejova , Product Marketing Lead at Spendesk Spendesk , discussed in her recent presentation at the Product Drive Summit 2022 organized by Userpilot.

Customer Experience 83

Customer Experience User Testing User Friction Product Research 83

Userpilot

MARCH 22, 2021

TL; DR. Product marketing is different compared to general marketing in that product marketing teams know all the technical details of your SaaS product and communicates it through launch, feature announcements, white papers, and other mediums. Thus, product marketing is integral to the success of any SaaS product. Here’s why.

Analytic Tools 98

Analytic Tools Feedback Software Research Software Data Visualization 98

Userpilot

OCTOBER 18, 2021

How can you influence SaaS growth? To answer this question (and take action), you basically need three things: Metrics – so you know how fast is your SaaS growing and what do you need to do to improve the growth rate. We cover these in detail in our guide, so read on if you want to take care of SaaS growth properly in 2021.

Analytic Tools 88

Analytic Tools Feedback Software Research Software Onboarding KPIs 88

Usersnap

SEPTEMBER 29, 2022

Competitive analysis of current market offerings absolutely helps your SaaS company. However it isn’t the only thing, and perhaps a quite overrated approach to achieving SaaS growth. In 2022, the competitive strategy is not as much about analyzing the market opportunities but focusing on the satisfaction of customers.

Feedback Software 52

Feedback Software Research Software User Testing Customer Experience 52

Userpilot

JANUARY 10, 2022

Customer Success is a core growth driver for any SaaS business. In 2022, when the SaaS market is crowded with tons of similar products, the best ones are those who delight their customers regularly. Are still wondering how to keep your customers and make them love your product? No worries!

Feedback Software 94

Feedback Software Analytic Tools Research Software User Testing 94

Userpilot

JULY 25, 2022

Companies that are proactive about customer loyalty will eventually build a pool of die-hard fans. These customers will be committed to the brand and not easily swayed by availability, price, or any juicy offer from competitors. Account expansion is easier with existing customers than with new users. What is customer loyalty?

Analytic Tools 91

Analytic Tools Feedback Software User Testing Customer Feedback 91

Userpilot

JUNE 27, 2022

There are five KPIs to measure the success of your developer marketing campaign: awareness, engagement , adoption , education, and community. There are seven common channels for developer marketing: in-app guidance , in-app knowledge bases , blog posts, tech events, Stack Overflow forum, Slack, and Hacker News. Blog posts.

Weak Development Team 52

Weak Development Team Development Marketing User Testing 52

Usersnap

JUNE 30, 2022

If you feel you have been missing the mark with your customers lately, you might need a switch-up in your business model. Customer acquisition, expansion, conversion, and retention are product-driven instead of sales-driven. What Is Meant By Product Led Growth And How It Can Help in SaaS Product Management?

Feedback Software 52

Feedback Software Research Software Analytic Tools User Testing 52

Userpilot

JUNE 2, 2022

What are the B2B SaaS metrics you should be tracking right now? But to get the product growth insights and measure the success of your product marketing efforts, it’s crucial to know and optimize the actionable B2B metrics. So let’s dive in and see what B2B SaaS metrics you need to track to unlock growth.

Analytic Tools 52

Analytic Tools Feedback Software Data Visualization Onboarding KPIs 52

Userpilot

NOVEMBER 14, 2022

These are only a couple of the questions that Claudiu Murariu, the CEO and Co-Founder of InnerTrends , covered in his presentation at the 2022 Product Drive Summit. To use data effectively, you need to create a customer journey map that will provide a structure for data collection and analysis. Step 1: Build your Customer Journey Map.

Data Visualization 52

Data Visualization Research Software User Testing Feedback Software 52

Userpilot

APRIL 18, 2024

If you’re struggling to convert your website visitors into customers, your marketing conversion path may need optimization. Hence this guide. TL;DR A conversion path is a sequence of actions a prospective customer takes. A well-designed conversion path guides customers with relevant information and prompts them to act.

Data Visualization 87

Data Visualization Analytic Tools Feedback Software Marketing 87

Userpilot

JUNE 30, 2022

Do you plan to design your product strategy around some examples of success metrics? For example, what is your customer retention rate this year compared to last year? As your strategies and objectives change, so should your success metrics. What are some key success metrics you should track to gauge the health of your business?

Onboarding KPIs 88

Onboarding KPIs Feedback Software Customer Experience Customer Feedback 88

Userpilot

DECEMBER 7, 2022

Wondering what key performance indicators SaaS companies should look out for to enhance their product growth ? For a new SaaS business, the main challenge lies in determining the most important KPIs to track. Using exit surveys to understand why customers leave and offer alternatives to avoid churn.

Onboarding KPIs 87

Onboarding KPIs Data Visualization Customer Experience Customer Feedback 87

Userpilot

JULY 22, 2022

What UX trends are shaping the SaaS industry in 2022? There’s no denying that UX design plays a significant role in the design of SaaS products. Let’s go over the ones for 2022 and how they will influence your product. With the rapid growth of technology, each year brings with it new trends.

Feedback Software 109

Feedback Software UX User Testing Embedded Analytics 109

Product Talk

SEPTEMBER 20, 2023

And while opportunity solution trees have become increasingly common among product teams, there’s still plenty of room for customization, both in the way you set up your trees and the tools you use to build them. It felt like 10+ years of experience, from customer development to Jobs Theory all in one actionable package.

Data Visualization 252

Data Visualization Analytic Tools Research Software Product Research 252

Userpilot

DECEMBER 15, 2021

There are so many other metrics to consider – including newsletter signups, customers favoriting items, social media shares, product usage – basically, all the small steps that indicate you’re doing the right thing. This is why it’s important to pay attention to the little breadcrumbs that lead your customer to the sale.

Analytic Tools 93

Analytic Tools Feedback Software Onboarding KPIs Data Visualization 93

Userpilot

SEPTEMBER 2, 2022

When it comes to choosing a customer education platform, there are so many options to pick from. Self-service , intuitive design, and customization used to be key requirements but today most tools have these, so it’s easy to get lost in the ocean of options. What is customer education? More loyal customers.

Analytic Tools 96

Analytic Tools Feedback Software Reporting Tools Education 96

Userpilot

FEBRUARY 9, 2023

If you’ve been in the product and SaaS space for a bit, there’s no way you haven’t heard the term product-led growth strategy. In our comprehensive guide, we discuss what PLG is and how it’s different from other models. If the product is good enough and drives value for customers, they are happy to pay.

Onboarding KPIs 95

Onboarding KPIs Embedded Analytics Data Visualization Analytic Tools 95

Userpilot

JULY 22, 2023

Customer acquisition cost vs lifetime value: which one should you prioritize? Both these metrics are crucial for getting product growth insights into the financial health and sustainability of your SaaS business. Let’s dive in to find out and also discuss how you can improve both your customer acquisition cost and lifetime value.

Customer Experience 71

Customer Experience Customer Feedback User Testing Onboarding KPIs 71

Userpilot

MAY 10, 2022

Are you struggling to retain customers for long? In addition, you’ll also learn how to calculate churn for your SaaS and see the three main reasons why SaaS customers stop interacting with your product and what you can do to prevent that. Exit surveys are great for finding out why customers are leaving your tool.

Feedback Software 89

Feedback Software Analytic Tools Research Software User Testing 89

Userpilot

DECEMBER 6, 2021

Is your customer success platform up to scratch for 2022? SaaS is evolving and users today expect more value, more quickly, with less effort than ever before. If your customer engagement levels are not where they need to be, maybe it’s time to look at the customer success software you’re using again?

Analytic Tools 93

Analytic Tools Feedback Software Reporting Tools Data Visualization 93

Userpilot

MAY 8, 2023

Selecting the optimal product adoption platform for your SaaS can be a challenging task. It enables product teams to track product usage and user behavior to guide product development and optimize the user experience. This limited the options for customizing but it was useful for beginners. What is Appcues best for?

Analytic Tools 52

Analytic Tools Feedback Software Data Visualization Reporting Tools 52

Userpilot

JULY 30, 2022

If you want your SaaS to survive (and thrive), it’s critically important to avoid pitfalls and major user onboarding mistakes. A bad user onboarding experience describes anything that prevents or limits customer success (i.e. Here are some of the most common onboarding mistakes in SaaS- and how to tackle them. #1

Onboarding KPIs 90

Onboarding KPIs User Testing Customer Experience Customer Feedback 90

Userpilot

DECEMBER 6, 2021

SaaS product metrics are like a compass for product growth managers, which can guide them where to steer the product. So how do you know you’re tracking the right product metrics for your SaaS product? Product metrics are quantifiable data points that allow businesses to assess the success of their product.

Onboarding KPIs 97

Onboarding KPIs Feedback Software Analytic Tools Customer Feedback 97

Intercom, Inc.

DECEMBER 18, 2018

Email is one of the most effective channels that a business can use to reach its customers. Email marketing remains an incredibly valuable way of communicating with customers at every stage of their lifecycle, whether you’re a thriving SaaS company or up-and-coming small business. What is email marketing?

User Testing 150

User Testing Analytic Tools Customer Experience Research Software 150

Userpilot

MAY 4, 2023

It enables you to create personalized onboarding experiences, collect customer feedback , and more. However, Appcues doesn’t have a resource center feature, which is a must for SaaS companies. UserIQ is a platform primarily tailored for customer success teams but can also be utilized for product adoption purposes.

Analytic Tools 52

Analytic Tools Feedback Software Data Visualization Reporting Tools 52