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SaaS Metrics 101: LTV – Lifetime Value

Userpilot

I’ve yet to come across a SaaS business that doesn’t want to increase its Customer Lifetime Value (or LTV for short). But LTV is often a poorly understood metric, especially if you come from a more traditional business environment: one more concerned with acquisition than retention. What is LTV?

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LTV Optimization 101: How To Optimize Customer Lifetime Value and Drive More Revenue?

Userpilot

Looking for some tactics for LTV optimization? LTV optimization is a crucial aspect of any successful business strategy. By making informed decisions with LTV optimization, you can create a cycle of customer loyalty and long-term profitability. Are you ready to take your LTV optimization to the next level?

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User Retention 101: The Complete Guide for Retaining Loyal Users

Userpilot

If you’re in SaaS, you need to absolutely nail user retention as keeping hold of users is vital to the survival of any business. It’s a critical metric for product and customer success teams to grasp as user retention rates will give you valuable insight into how much value users are getting from your product.

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Product Led Growth Strategy 101: Comprehensive Guide to PLG [Examples Included]

Userpilot

If you’ve been in the product and SaaS space for a bit, there’s no way you haven’t heard the term product-led growth strategy. Finally, we look at some excellent examples of its implementation for SaaS onboarding and relevant metrics. We also explore its benefits and different ways product managers can approach it.