The ultimate guide to willingness-to-pay
Lenny Rachitsky
FEBRUARY 13, 2024
She leverages the latest behavioral-science research to improve products’ conversion, engagement, and, most impactfully, pricing. She also provides two mega qualitative and quantitative templates for you to use in your own pricing research. PM and VP roles), and my new swag store (great gifts for your favorite PM, or yourself!).
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