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How to run a successful beta in 7 steps

Intercom, Inc.

Prior to joining Intercom as a Product Manager, I had never run a structured beta. When it came to finally running my first one, I was surprised to find very little information online that could help me. To address that deficit, I’ve put together a guide on how we run betas here at Intercom. Consider who should get access.

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Beta Testing: How to Find The Ideal Beta Tester For Your Software

Userpilot

The elusive search for the ideal beta tester is something many product managers will be familiar with. In this article, we’re going to break down what beta testing is, what makes a good beta tester, how to find and recruit them, and the difference they can make for you and your software.

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30 Steps to Mobile App Launch

Alchemer Mobile

Unfortunately, “If you build it, they will come” does not hold true when it comes to the mobile app launch. When it comes time to launch, however, they fall into the trap of thinking submitting an app to the app stores is the same as launching an app. You don’t need a big budget or a dedicated marketing team to market your app.

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Best Practices New Product Announcements – Marketing For SaaS Product Launches

Userpilot

What are the best practices for new product announcements? What tools and channels can a product manager use to effectively announce new products or features? Let’s dive into how, when, and where to announce your new products or features to increase their adoption and your customer base.

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Tracking NPS For SaaS: Why is It Important and How to Do It Right

Userpilot

By asking customers how likely they are to recommend your product to others, you get an honest look at customer satisfaction. In this article, we’ll cover: What NPS is and why it’s important to track. What is a good NPS score? You should use NPS data to improve your product. A brief history of NPS.

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Customer Feedback Collection Methods and Best Practices for SaaS

Userpilot

Understanding how users feel about your brand , finding areas for improvement, and implementing the necessary changes to meet customer expectations are what give you a competitive advantage. Let’s explore some customer feedback collection methods and best practices for scaling up your efforts.

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Sunsetting a Product: What You Need to Know For Your B2B

Userpilot

When your efforts to improve user engagement fail, killing a feature or the entire product might be what you need. But first, you need to consider multiple teams and stakeholders, customers, and the overall impact it has on your business. Never make gut-feel decisions when deciding to shelve a product.