Userpilot

JANUARY 9, 2023

Every good product marketer knows; the only thing better than acquiring new customers is retaining existing customers. Can personalized retention marketing grow your customer’s lifetime value and customer retention rate? This article considers all you need to know about retention marketing.

Feedback Software 98

Feedback Software Analytic Tools Research Software Customer Experience 98

Userpilot

SEPTEMBER 30, 2022

It’s the sum of a customer’s digital interactions with your brand. On the other hand, customer experience as a whole refers to all customer encounters, both online and offline. Offer contextual help with tooltips , modals , and checklists that guide users on how to achieve value with your product.

Customer Experience 98

Customer Experience User Testing Data Visualization Feedback Software 98

Userpilot

DECEMBER 19, 2022

However, getting the attention of your target customers with B2B marketing strategies is a lot harder. This article will teach you the difference between B2C and B2B marketing, go over a few B2B examples, and walk through 15 proven strategies that can take your product marketing to the next level! What is B2B marketing?

B2B 105

B2B User Testing Research Software Analytic Tools 105

Userpilot

MARCH 6, 2024

We also explain: How product funnel differs from marketing and sales funnels. TL;DR The product funnel is a framework outlining the stages of the customer journey , starting from its discovery and ideally leading to customer loyalty and advocacy. The marketing funnel stages focus on customer acquisition.

Analytic Tools 104

Analytic Tools Data Visualization Research Software Onboarding KPIs 104

Userpilot

MAY 20, 2024

Customer advocates drive customer acquisition via WOM , bolster brand reputation and visibility, and can offer valuable insights to improve the product. A customer advocacy program is a structured plan encompassing various customer advocacy strategies. What is a customer advocacy program? How to do it?

Analytic Tools 66

Analytic Tools Feedback Software Customer Feedback Customer Experience 66

Userpilot

APRIL 22, 2024

In SaaS, it’s advised to follow customer success best practices to ensure that users achieve their desired outcomes with your product and become loyal advocates for your brand. TL;DR Customer success builds long-lasting relationships, increases customer retention , lifetime value , and advocacy, and informs product development.

Analytic Tools 99

Analytic Tools Feedback Software Research Software Customer Experience 99

Userpilot

MAY 6, 2024

The purpose of user profiling is to understand user behaviors, preferences , and needs to improve the product and the product experience. Thanks to user profiling, you can offer personalized experiences, refine your marketing targeting, and extract data-driven insights to inform product development.

Analytic Tools 105

Analytic Tools Data Visualization Feedback Software Research Software 105

Userpilot

AUGUST 28, 2022

What is customer value and how you can use it to improve the actual value you deliver to your customers and establish brand loyalty? So let’s see what you can do to increase your customer value and retain loyal customers. Here are some tips to help you increase your customer value.

Feedback Software 105

Feedback Software Customer Feedback Customer Experience User Testing 105

Userpilot

JANUARY 12, 2023

When your customers have a question, they expect a fast response. After-hours support in the form of self-service content can help your SaaS improve customer satisfaction. You should offer after-hours customer support so that you can stay connected with customers 24/7, improving their customer experience.

Embedded Analytics 98

Embedded Analytics Customer Experience Customer Satisfaction Software Review 98

Userpilot

FEBRUARY 25, 2024

TL;DR Funnel tracking refers to the process of monitoring and analyzing the steps or stages that users go through. Marketing funnels attract and engage, using metrics like visitors and click-through rates to track narrowing interest and effectiveness. Core metrics for marketing funnel. Free trial conversion rate.

Data Visualization 105

Data Visualization Analytic Tools Onboarding KPIs Customer Experience 105

Userpilot

JUNE 9, 2023

Contextual secondary onboarding lets you onboard active users onto secondary features and drives continuous value. Tracking product milestones, such as user activation and adoption, lets you see how customers advance in the user journey. You can also create multiple types of microsurveys to collect customer feedback.

Messaging 94

Messaging Feedback Software Product Research Customer Feedback 94

Userpilot

JULY 17, 2023

Implementing data analytics can increase engagement, reduce friction , aid personalization, and improve marketing efficiency. What is data analytics for customer experience? Analyzing data from customer interactions can help you. Why is data analytics important for improving customer experience?

Data Visualization 98

Data Visualization Customer Experience Analytic Tools Customer Feedback 98

Userpilot

AUGUST 18, 2022

Customer advocacy is a powerful force for driving business growth without breaking the bank. There is nothing more important to a brand than making its customers happy. Then, prompt those loyal customers to share their positive experiences with their network and attract new customers for you.

User Testing 98

User Testing Customer Experience Customer Feedback Feedback Software 98

Userpilot

MAY 22, 2023

In this article, we explore what customer loyalty is, why it’s important, and how you can build customer loyalty in your SaaS business. TL;DR Customer loyalty is a measure of a customer’s willingness to continue doing business with your brand. Why is customer loyalty important?

Customer Experience 96

Customer Experience User Testing Feedback Software Customer Feedback 96

Userpilot

APRIL 28, 2023

A knowledge base is a central hub of resources that helps your customers solve problems and learn more about your product. It saves time and resources and improves customer satisfaction by providing self-service support to customers. Product documentation helps your customers understand how your product works.

Analytic Tools 95

Analytic Tools Feedback Software Research Software Data Visualization 95

Userpilot

APRIL 18, 2023

In SaaS, customer success is needed to ensure that your customers achieve their desired outcomes with your product and become loyal advocates for your brand. But how do you create a customer success strategy that works? And what are some of the best practices and examples across the customer journey?

Feedback Software 98

Feedback Software Analytic Tools Customer Experience User Testing 98

Userpilot

APRIL 10, 2024

Knowledge bases offer lots of benefits, including improved customer satisfaction , reduced load of customer support agents , and improved self-service support. Your knowledge base should include articles, FAQs, checklists, video tutorials , links to customer support agents, product releases, and feedback widgets.

Feedback Software 103

Feedback Software Analytic Tools Research Software Data Visualization 103

Userpilot

NOVEMBER 2, 2022

Measure product value with two surveys – product-market fit surveys and net promoter score (NPS) surveys. Adjust your marketing strategy and positioning to ensure you’re promoting the true value of your product. Address customer pain points and show how your product can help alleviate them. Product-market fit surveys.

Feedback Software 98

Feedback Software Research Software User Testing Product Research 98

Userpilot

FEBRUARY 28, 2024

This will help you determine whether or not your marketing efforts are going to be sustainable in the long run. Getting a potential customer to see you in search results is a good start but you’ll only get actual buyers if they click through to the page. Customer engagement score. Click-through rate (CTR). NPS and CSAT.

Data Visualization 105

Data Visualization Analytic Tools Customer Experience User Testing 105

Userpilot

FEBRUARY 3, 2023

TL;DR The customer onboarding lifecycle is an ongoing process focused on training users and helping them realize the value of your product. The customer onboarding lifecycle can be divided into 3 stages: primary, secondary, and tertiary. Effective strategies for tertiary onboarding: Introduce users to brand-new features.

Onboarding KPIs 98

Onboarding KPIs Customer Experience User Testing Customer Feedback 98

Intercom, Inc.

MARCH 16, 2021

But this approach not only overwhelms your team, it also means customers frequently have to wait hours or even days to get the help they need. This is costly not just for your team’s bandwidth and budget – but also for your customers’ satisfaction and overall perception of your brand.

Data Visualization 201

Data Visualization Onboarding KPIs User Friction Product Research 201

Userpilot

JUNE 5, 2023

The SaaS conversion funnel adapts the traditional marketing funnel to the unique B2B SaaS environment. The SaaS funnel was designed to help SaaS business owners navigate the tricky world of a high-churn, often oversaturated B2B market. It nurtures them into qualified leads and drives them toward brand advocacy.

Analytic Tools 95

Analytic Tools Onboarding KPIs Data Visualization Customer Experience 95

Userpilot

JANUARY 14, 2022

Tracking it tells you what product features are popular, how much time users spend in your website or app, where they click, and the overall level of user interaction. Users are more likely to become long-term, loyal customers and brand advocates with more positive interactions. What is user engagement analytics?

Analytic Tools 98

Analytic Tools Data Visualization Feedback Software Customer Feedback 98

Userpilot

SEPTEMBER 12, 2022

Customer touchpoints are all customer interactions with your brand — direct and indirect. Every customer touchpoint factors into brand perception and, therefore, impacts revenue so it’s critical to track them. Customer touchpoints imply all customer interactions with your brand — direct and indirect.

Analytic Tools 98

Analytic Tools Feedback Software User Testing Customer Experience 98

Userpilot

JANUARY 14, 2023

It also highlights successful customer education programs to guide your customer education strategy. TL; DR. Customer education combines direct and indirect efforts to onboard, train, or retain new/existing customers. Creating webinars and offering live training demos to help users tackle specific problems or use cases.

Customer Experience 98

Customer Experience Feedback Software Education Customer Feedback 98

Userpilot

DECEMBER 19, 2023

Such satisfied customers engage in word-of-mouth marketing, inevitably leading to increased referrals. Maximize customer lifetime value (LTV) : The longer a customer sticks around, the greater revenue they bring. Webinars are a great way to do just that. Check out our webinars.

Feedback Software 103

Feedback Software Analytic Tools Product Research User Friction 103

Userpilot

FEBRUARY 22, 2024

Thus, it only makes sense that you work hard to retain any customer that makes a purchase. This article will walk you through 15 practical strategies to improve customer retention , boost loyalty, and ensure customer satisfaction. Drive recurring revenue : Loyal customers spend more through repeat purchases over time.

Analytic Tools 52

Analytic Tools Feedback Software Research Software User Testing 52

Intercom, Inc.

FEBRUARY 3, 2022

He’s also (and perhaps a bit more relevant to our podcast) a marketing and CX expert, author, and keynote speaker with almost three decades of experience. But the rising expectations of customers, not to mention a worldwide pandemic, have changed everything. So the question is, what kind of experience do you want to set?

Customer Experience 223

Customer Experience User Testing Product Research Research Software 223

Userpilot

MARCH 25, 2022

You can use custom event triggers to target your surveys to specific user segments at a specific moment in their user journey. Truth be told, there are many options to gauge customer satisfaction — in-app surveys, email surveys, phone calls, you name it. Customers shouldn’t feel annoyed by endless pop-ups.

Feedback Software 98

Feedback Software Analytic Tools Data Visualization Product Research 98

Intercom, Inc.

JANUARY 30, 2019

We’ve talked a lot about how businesses can use chatbots to accelerate sales, marketing and support. With the release of Custom Bots and Answer Bot last year, our bots are helping us grow our business – just like our customers. Automating our sales and marketing. The Custom Bot on our pricing page.

User Testing 117

User Testing Webinar Inbound Customer Experience 117

Userpilot

JULY 25, 2022

Companies that are proactive about customer loyalty will eventually build a pool of die-hard fans. These customers will be committed to the brand and not easily swayed by availability, price, or any juicy offer from competitors. Loyalty programs make brand ambassadors out of ordinary users.

Analytic Tools 98

Analytic Tools Feedback Software User Testing Customer Feedback 98

Userpilot

OCTOBER 26, 2023

TL;DR Growth initiatives are strategies aimed at expanding a company’s customer base, market share, revenue, or profitability. Market Development involves selling existing products to new markets. Market Penetration focuses on selling more existing products within the current market.

Feedback Software 105

Feedback Software Analytic Tools Research Software Data Visualization 105

Intercom, Inc.

JANUARY 2, 2019

The bot highlights these questions so your team can provide on-brand, pre-formatted answers. Now the bot can respond and close conversations for your team, automatically, giving customers an immediate resolution and your team more time to focus on the questions that really need them. One Messenger to power all customer communications.

Technical Review 141

Technical Review Analytic Tools Feedback Software Customer Communications 141

Userpilot

OCTOBER 29, 2023

The key factors that affect the willingness to pay include the state of the economy, the quality of the product, your competitors, your brand image, and customer behavior. One way to determine the willingness to pay is through market and competitor research. Why is it important to measure customer’s willingness to pay?

Research Software 105

Research Software Feedback Software Analytic Tools User Testing 105

Userpilot

FEBRUARY 21, 2023

Adoption is indispensable for SaaS companies, as it effectively brings more MRR, increases free-to-paid conversions , lowers churn rates, boosts customer lifetime value (CLV), and expands word of mouth. There’re four phases for user adoption: 1) The AHA moment; 2) The activation stage; 3) Secondary onboarding; 4) Brand advocacy.

Analytic Tools 97

Analytic Tools Feedback Software Research Software Data Visualization 97

Userpilot

OCTOBER 10, 2022

To improve adoption, use walkthroughs to improve feature discovery , send in-app feature announcements , arrange webinars to guide customers, use secondary onboarding to unlock advanced features, and collect user feedback and act on it. The feature adoption rate increases as more customers use the feature and experience value.

Onboarding KPIs 97

Onboarding KPIs Feedback Software Analytic Tools Research Software 97

Userpilot

AUGUST 31, 2022

Brands that know how to create raving fans will always take the lion’s share of customers. Fans will become their biggest marketing assets, freely sharing about the product and creating a network effect that pulls others in and drives product growth. They actively promote your brand and never miss anything you say.

Feedback Software 98

Feedback Software User Testing Customer Experience Onboarding KPIs 98