PMLesson's Ace the PM Interview

MAY 19, 2020

Product Marketing is a very new role in the industry - it sits at the intersection of product and marketing but the function influences several areas of the organization including design, sales, support, and engineering. Product Marketing is one of the most collaborative roles within an organization.

Product Marketing 52

Product Marketing User Testing Marketing Technical Review 52

DISQO

JULY 23, 2019

Any company that wants to survive the current consumer revolution had better strive for perfect product/market fit, because their competition definitely will. The whims of millennials are challenging established industries and forcing traditional brands to scramble. Is the solution simply to innovate?

User Testing 40

User Testing Branding Data Visualization Product Research 40

DISQO

JULY 23, 2019

Any company that wants to survive the current consumer revolution had better strive for perfect product/market fit, because their competition definitely will. The whims of millennials are challenging established industries and forcing traditional brands to scramble. Is the solution simply to innovate?

User Testing 40

User Testing Branding Data Visualization Product Research 40

DISQO

DECEMBER 18, 2018

Any company that wants to survive the current consumer revolution had better strive for perfect product/market fit, because their competition definitely will. The whims of millennials are challenging established industries and forcing traditional brands to scramble. Is the solution simply to innovate?

User Testing 40

User Testing Branding Data Visualization Research Software 40

Userpilot

MARCH 18, 2022

Your product messaging should attract the right audience and help them see your product as the perfect solution to their problems. In this blog post, we will discuss how you can build your product messaging, five great product messaging examples, so you can better communicate your brand value and attract the right audience.

Research Software 52

Research Software Feedback Software Messaging User Friction 52

Userpilot

JUNE 20, 2023

First, you need to clearly define the product goals, the problems it solves, and its alignment with the organization’s business goals. Next, it’s time for market research which focuses on industry trends , assessment of the competitive landscape, and evaluation of the financial viability of the solution. Goal setting framework.

User Testing 78

User Testing Product Research Feedback Software Customer Feedback 78

Userpilot

DECEMBER 19, 2022

However, getting the attention of your target customers with B2B marketing strategies is a lot harder. This article will teach you the difference between B2C and B2B marketing, go over a few B2B examples, and walk through 15 proven strategies that can take your product marketing to the next level!

B2B 93

B2B User Testing Research Software Analytic Tools 93

freshtrax

APRIL 11, 2019

Three of the most important factors that a startup fails to acknowledge as it grows include the importance of consistent branding, recruiting suitable employees, and continuously defining their product-market value. Branding: Visualize Your Business with ZeBrand. The answer is in user-centered research.

User Testing 75

User Testing Startups Product Research Customer Experience 75

Userpilot

APRIL 7, 2023

Collect market research insights from industry reports, census data, Google trends, user persona canvas and surveys, social listening, discovery interviews , and customer reviews. Market research insights Market research insights can help you understand customer segments , market size, and growth, as well as preferences.

Data Visualization 81

Data Visualization Analytic Tools Feedback Software Research Software 81

Ronke PM

OCTOBER 5, 2023

A Day In The Life Of Your Customer Another customer-facing activity product leaders should make use of is the "A Day in the Life of Your Customer” series, which can be done monthly. The cross-functional partners that should be included in these events are the engineering team, design lead, and product marketing manager.

User Testing 52

User Testing User Friction Customer Feedback Customer Experience 52

Userpilot

NOVEMBER 2, 2022

When you add value to your products, it gives you a competitive advantage, enables you to charge a higher price, drives high-margin sales, and increases profits. Measure product value with two surveys – product-market fit surveys and net promoter score (NPS) surveys. How to measure product value?

Feedback Software 82

Feedback Software Research Software User Testing Product Research 82

Userpilot

APRIL 21, 2024

Here’s an example of a Userpilot user persona: Role in the company ( Product Marketing Manager ). Demo sign-up conversion path Here’s how Attest, a market research platform, converts website visits into demo bookings. It also includes case studies illustrating the benefits of the tool. Attest website.

Research Software 78

Research Software Feedback Software User Testing Reporting Tools 78

Userpilot

MAY 8, 2023

Most challenges that a software company will face fall into one of three categories: product, sales, and business/operations. Getting the positioning, messaging , and product-market fit right will be one of the earliest determiners of whether or not a SaaS solution will find success within its target market.

Analytic Tools 89

Analytic Tools Research Software Data Visualization Onboarding KPIs 89

DISQO

DECEMBER 18, 2018

Any company that wants to survive the current consumer revolution had better strive for perfect product/market fit — their competition definitely will. The whims of millennials are challenging established industries and forcing traditional brands to scramble. Who knows what changes the consumer revolt will force tomorrow?

User Testing 49

User Testing Data Visualization Research Software Analytic Tools 49

Userpilot

FEBRUARY 21, 2022

Whether you have a brand new product launch in the pipeline or planning to r elease a new version or feature , our article will guide you through the process step by step and help you develop an effective launch plan. The aim of the pre-launch phase is to get your product and your business ready. gains of using the product.

Research Software 87

Research Software Feedback Software Onboarding KPIs Product launches 87

Userpilot

JUNE 7, 2022

Being product-centric means your SaaS company gets to focus on building the best products and features, creating a powerful brand positioning, and improving customer loyalty. This means you get to maintain a singular focus on creating and improving products that work, saving you and your team time and effort.

User Testing 52

User Testing Customer Experience Feedback Software Customer Feedback 52

Userpilot

JUNE 2, 2022

Usability tests help you understand how users interact with your product features. Third-party feedback can make your product or service sound more credible to potential customers. With product-market fit surveys, you can figure out if you’re targeting the right market with the right product.

Feedback Software 52

Feedback Software User Testing Customer Feedback Analytic Tools 52

Userpilot

MARCH 15, 2022

It covers everything from who your potential customer or target market is, where they are, the best marketing efforts and sales strategy to reach them, your positioning tactics, pricing strategy, and more. This is where a go-to-market strategy comes in. GTM Strategy vs Marketing Strategy – What’s the Difference?

Research Software 76

Research Software Strategy Customer Experience User Testing 76

Usersnap

MARCH 19, 2019

Many software and internet companies with great product ideas and rocket high initial growth rates have failed to achieve product/market fit. The key reason behind lies not in quality management or financing, but in the incompetence to understand and meet the wants and needs of the market. SurveyMonkey.

User Testing 76

User Testing Feedback Software Data Visualization Research Software 76

UX Studio: Product Management

MARCH 19, 2021

As a group of researchers at uxstudio we tend to seek new methods and ideas that we can share with each other and use to improve our work. This year we’ve made this study method more formal and organized 3-month-long workgroups. Goal: Realizing Product-Market Fit, acquisition of users, heavy user research, reiterating.

Product Research 109

Product Research User Testing Development Customer Experience 109

Pragmatic Marketing

JUNE 24, 2019

By its nature, content marketing focuses on customer relationships, branding and thought leadership. Product marketing is a bit different. Here, the goal is to create interest in your products and educate consumers about them. Know the Difference Between Product and Content Marketing.

Product Marketing 70

Product Marketing User Testing Marketing Data Visualization 70

Pragmatic Marketing

JUNE 24, 2019

By its nature, content marketing focuses on customer relationships, branding and thought leadership. Product marketing is a bit different. Here, the goal is to create interest in your products and educate consumers about them. Know the Difference Between Product and Content Marketing.

Product Marketing 70

Product Marketing User Testing Marketing Data Visualization 70

Alchemer Mobile

OCTOBER 19, 2023

Market Researchers who want to understand audience groups with precise segments and targeting across surveys and studies, and who want to generate audience lists from past study participants.

Data Visualization 130

Data Visualization Product Research Customer Feedback User Testing 130

Usersnap

MAY 19, 2022

Think of product-market fit (PMF) as sailing: the product is the sail and demand is the wind. For the boat to work or to make your dreams come true, you need to build a sail (product) and find the wind to power it (or satisfy the needs of the market, and its potential customers). Everyone is going to love it.

User Testing 52

User Testing Product Research Customer Feedback Customer Experience 52

Userpilot

AUGUST 29, 2022

Why are marketing data insights critical when making strategic business decisions? With marketing insights, product marketing teams can locate marketing channels that bring the most valuable customers. Product managers can use marketing data to improve customer experience. Market research insights.

Data Visualization 89

Data Visualization Customer Feedback Customer Experience User Testing 89

Intercom, Inc.

OCTOBER 15, 2020

People keep talking about product market fit. To me it felt very product-ish and as if we’re saying, “How do we actually help customers make those trade-offs, as opposed to design the ideal product experience, which to be honest doesn’t exist? There’s almost two different worlds colliding. . We got you.

Research Software 265

Research Software Feedback Software User Testing Customer Experience 265

The Product Coalition

JANUARY 12, 2024

By Tremis Skeete , for Product Coalition Product Coalition as a community, strives to understand how product management works, and depending on the industry, business, product or service, or context —  the real reasons why. Emphasis on constructive perspectives and opinions. Let’s put our cards on the table.

Reporting Tools 97

Reporting Tools Education Research Software Construction 97

Userpilot

MARCH 4, 2021

Here are some sobering facts: Market research experts Dimensional Research asked consumers which factors impact their level of trust in companies the most. Another study by Microsoft suggests that 52% of people think that businesses should act on feedback from their customers. The number one answer? Customer service.

Feedback Software 98

Feedback Software Analytic Tools Research Software User Testing 98

Userpilot

MARCH 6, 2020

My background is actually not that related to Product, which shows how open the field is to different skills. I studied Marketing & Finance in New York at Fordham University. Here are some interesting Product case studies, scroll down [link]. What is your background? What is your background?

Research Software 132

Research Software Analytic Tools Feedback Software Reporting Tools 132

The Product HQ

FEBRUARY 6, 2023

How do you figure out what your customer needs from your product? Since market research is one of the pillars that form the major responsibilities of a senior product manager, a natural follow-up is to ask candidates how they pinpoint customer needs. These team activities run independently.

User Testing 52

User Testing Research Software Feedback Software Data Visualization 52

Userpilot

DECEMBER 17, 2021

Pricing your product higher than competitors can bring in high-value customers but you’ll need the brand and track record to back it up. In fact, a 2016 study showed that more than a third of providers use this pricing model so it’s clearly favored by many SaaS companies. Per-user pricing model. Charm pricing.

Research Software 86

Research Software User Testing Strategy Customer Experience 86

Userpilot

JANUARY 26, 2024

By promoting the product as a solution to user problems, product-led content drives new user acquisition , helps existing users fully realize the product value , and establishes the company as trustworthy and reputable. Start creating your product-led content strategy with customer research to identify their issues.

Research Software 52

Research Software Analytic Tools Reporting Tools Data Visualization 52

Business of Software Conference

JULY 2, 2019

A very large taxi company, a very large sports brand, AirBnB as well as lots and lots of other businesses. There was a recent study – “The State Of UX In 2017” – and it acknowledges that we have so many job titles between so many things. This is another really interesting quote from that study. So this is a quote.

Weak Development Team 40

Weak Development Team Research Software User Testing Analytic Tools 40