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Market Gaps: 10 Ways to Spot Untapped Customer Needs

Userpilot

A market gap can be caused by missing functionality or poor user experience. Canva identified a market need for a user-friendly graphic design tool for non-designers and DocuSign for a secure solution to sign and manage digital documents and contracts. What are examples of market gaps? Don’t stop there!

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16 Customer Acquisition Strategies To Increase Conversion Rates

Userpilot

By staying consistent with your SEO efforts , you’ll not only enhance your search rankings but also establish your brand as an authority in your industry and niche. Unless necessary, don’t put a price tag on the webinars; just gate the entry with a lead collection form. Focus on the right customer acquisition channels.

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How to get stakeholder buy-in for user research: 31 expert tips

Userzoom

Other stakeholders are motivated by social proof , so you can demonstrate how other brands they look up to use these techniques. Some stakeholders need to see the effects on the team to really appreciate the value, which is where design sprints come into play. UX Researcher / Designer. ” Sell the value of UX.

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15 Ways for Effectively Scaling SaaS

Userpilot

The most common challenges that hinder SaaS growth are lack of product-market fit , ineffective sales and marketing strategies , customer churn, and long product development cycles. Provide the necessary training for your sales teams. Optimizing your marketing strategy to cut costs.

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Customer Education & Training: The Investment That Keeps on Giving

Gainsight

Today’s forward-thinking companies are using new approaches to customer training-including online webinars, knowledge bases, live chat, and online courses. As anyone who has developed a training center will tell you, the number one goal of this effort is to get people to utilize training materials.

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How to Use Marketing Experimentation to Boost Your Marketing ROI

Userpilot

Run your marketing experimentation The actual testing process will vary depending on the goal, hypothesis, audience, and metrics. Not every experiment will be carried out by marketing teams alone. Certain cross-functional projects will also require collaboration from customer success, support, sales, and development teams.

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How to Create a Seamless Product Launch Marketing Plan

Userpilot

Your launch plan should contain the following: Detailed market research and competitive analysis that examines the current market state and identifies the needs of your target user. It’s also important that you create excitement ahead of the launch and ensure synergy between your customer support and sales teams.