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Market Gaps: 10 Ways to Spot Untapped Customer Needs

Userpilot

A market gap can be caused by missing functionality or poor user experience. Canva identified a market need for a user-friendly graphic design tool for non-designers and DocuSign for a secure solution to sign and manage digital documents and contracts. What are examples of market gaps? Don’t stop there!

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16 Customer Acquisition Strategies To Increase Conversion Rates

Userpilot

Host product webinars to reach your target audience Develop webinar content that educates your audience on industry trends, common challenges, and how your product addresses these issues. Unless necessary, don’t put a price tag on the webinars; just gate the entry with a lead collection form.

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Product Failure: Why New SaaS Products Fail and How to Avoid it

Userpilot

Market research and customer discovery help validate ideas and make sure the market is ready for the product. Product failure is often attributed to poor UI/UX. Use customer feedback and requests to inform product development but not before you validate them. SaaS startups fail due to poor product market fit.

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Customer Education & Training: The Investment That Keeps on Giving

Gainsight

Today’s forward-thinking companies are using new approaches to customer training-including online webinars, knowledge bases, live chat, and online courses. As anyone who has developed a training center will tell you, the number one goal of this effort is to get people to utilize training materials.

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7 Habits of Highly Effective Product Managers

ProductPlan

They develop their roadmap as a list of features, rather than using the roadmap to communicate the value they expect the product to deliver. For example: You will often be too optimistic about what your team can build in the time you have. All before even validating their plan with the market.

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How Does A Product Owner vs Product Manager Actually Differ?

Usersnap

Both roles are big players within an agile team (or scrum team) of a business. A product owner’s role tends to be more tactical, and they work with the scrum team to make the product manager’s plans a reality. Check out our webinars for that now! Then, they work with the development team to achieve those goals.

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Make New Product Features Stick

The Product Guy

A marketer or market researcher may view patterns in terms of demographics and buying activity. A user researcher or other UX practitioner may group users by patterns in their behavior, both inside and outside your product. UserTesting recommends encouraging a research mindset in your organization or your client’s.