Remove Branding Remove Onboarding KPIs Remove Outbound Remove User Experience
article thumbnail

B2B Customer Journey Mapping Guide For SaaS

Userpilot

At the very least, a journey map will help you easily analyze and make data-driven decisions to improve the user experience. Understand your buyer personas and user personas: Collect feedback from existing customers Use signup surveys to get new customer information Look at user behavior in-app to spot trends 2.

article thumbnail

Strategic Product Management: The Role of a Strategic Product Manager

Userpilot

If you’re wondering what strategic product management is, you’ve come to the right place! In the article, we’re looking at the responsibilities of strategic product managers and how they can use data effectively to shape product strategy and deliver delightful experiences to users!

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Closed-Loop Analytics for SaaS: How to Bridge the Data Gap

Userpilot

The SaaS world is filled with product growth analytics and metrics that span the entire customer lifecycle. TL;DR Marketing and sales teams have different goals, which is why they often have different data sources or metrics. This will help you measure loyalty, spot trends, and drive product-led growth.

article thumbnail

How to Drive Product-Led Growth

BrainMates

How to Drive Product-Led Growth By KATHRYN SHEPHERD-KING If you’ve been in the product management world for any length of time, you’ll have probably heard about product-led growth. Product-led growth is a go-to-market strategy that relies on using your product as the primary vehicle to acquire, activate, and retain customers.

article thumbnail

What Are The Stages Of The SaaS Sales Process?

Userpilot

We’ll also go over how to improve essential SaaS sales metrics like customer acquisition cost, annual recurring revenue, average purchase value, and expansion MRR so you can make the most out of your SaaS product. A self-service SaaS sales process is best for companies with a simple and/or affordable product.

article thumbnail

Push notifications: The key channel marketers are forgetting (and need)

Intercom, Inc.

These types of messages are triggered in response to specific user actions and are a great way to encourage users to take the next step in their user journey. App update notifications are valuable because they often indicate improvements to the user experience, which, in turn, can improve app usage.

article thumbnail

Customer Acquisition Guide For SaaS: Definition, Metrics and Examples

Userpilot

As more customers are acquired, the company’s revenue stream expands, enabling it to invest in product development, innovation, and scaling operations. Additionally, a healthy customer acquisition strategy allows SaaS companies to tap into new markets and diversify their user base. What is customer acquisition marketing?