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What is Product Management, exactly?

BrainMates

Planning the design and development of new products or features. Working with teams to develop new products or features. You speak finance, technical and customer, connecting the dots for all three. You plan for the future and participate in the details of product design and development. You are multilingual.

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What Do Product Leaders Do?

Mironov Consulting

That maps to titles like Director of Product Management, Group Product Manager, VP of Products, or Chief Product Officer. There may also be some designers or a few developers reporting into such roles, but I’m focused away from CTO and VP Engineering roles where the majority of staff are developers. .

CTO Coach 108
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A guide to hiring your first Product Manager for startups

BrainMates

The CTO or VP Engineering and the rest of your tiny development team build stuff, because until we have something to sell we don’t actually need sales people. The CTO or VP Engineering usually owns architecture and code, but also is in on all the customer pitches and maybe the investor pitches. Lots of shared titles.