Userpilot

DECEMBER 19, 2022

However, getting the attention of your target customers with B2B marketing strategies is a lot harder. This article will teach you the difference between B2C and B2B marketing, go over a few B2B examples, and walk through 15 proven strategies that can take your product marketing to the next level! What is B2B marketing?

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The Product HQ

APRIL 20, 2024

Therefore, relying on experience and certifications alone isn’t the answer. If you’re looking to move forward from a product manager position, you need to have a formal degree. That said, it’s still a good idea to get as many certifications as possible. Create new products by adopting new technology and processes.

User Testing 52

User Testing Research Software Feedback Software Analytic Tools 52

The Product HQ

MAY 10, 2024

New Technology: Since machine learning is still so new and complicated, buyers are reluctant to embrace new ideas and products. This presents challenges to managers and teams in terms of marketing and selling the products they make. You’ll also need sound budget management.

Artificial Inteligence 52

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The Product HQ

JUNE 1, 2024

On one hand, this entails having a clear understanding of the finance and fintech market. Finance PMs must know the challenges that businesses face in this niche as well as the products that they develop to target possible consumers. Communication Skills Financial product managers need to be excellent communicators.

Finance 52

Finance Data Visualization User Testing Analytic Tools 52

Product Management University

JULY 15, 2020

The B2B Product Manager July 2020. This month we take a closer look at the practices of product management and product marketing and the extent to which our profession is keeping pace with the demands of our markets. The Maturation of B2B Product Management & Marketing: Are We Keeping Pace?

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The Product HQ

APRIL 20, 2024

The need for SaaS product managers is skyrocketing with each passing year. More and more businesses develop Software as a Service (SaaS) products to remain relevant in their respective markets and grow their income streams.

Research Software 52

Research Software Feedback Software Analytic Tools Customer Experience 52

Userpilot

AUGUST 23, 2023

In this article, we’ll cover the responsibilities of a product analyst, the skills needed in the current job market, and the prerequisites. TL;DR A product analyst is a professional who uses data analysis and insights to evaluate and improve the performance of a product or service. What do product analysts do?

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Product Innovation Educators

AUGUST 7, 2023

We exist to advance and nurture the discipline of innovation, product development, and product management. We do that through academic research, academic-focused professional development, education, certification, and community. 4:13] W hy is PDMA not better known among product managers and leaders?

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The Product HQ

MAY 10, 2024

Therefore, the expected salary increase inspires many junior product managers to climb up the corporate ladder and land this position. Steps to Become a Principal Product Manager Here is a process on how to become a principal product manager: Step 1. Companies hire product managers like you to find an adequate solution for them.

Customer Experience 52

Customer Experience User Testing Data Visualization Reporting Tools 52

The Accidental Product Manager

FEBRUARY 7, 2022

New beauty brands have shown up in the market being driven by millennial buyers who buy more cosmetics and skin care than any other demographic. These brands have seen huge growth over the past few years, grabbing market share from the big, established names. The Challenge Ahead For Cosmetic Product Managers. billion in 2017.

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The Product HQ

APRIL 20, 2024

These professionals come from various backgrounds, such as communications, engineering, and marketing, to name a few. Business-to-business (B2B) or business-to-consumer (B2C) product managers (PMs) have mastered various hard skills. Both require hard and soft skills to become an adept product manager.

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The Product HQ

MAY 10, 2024

Most product managers join the field with no experience and work on acquiring the essential knowledge and skills. A group PM needs to possess the fundamental techniques and knowledge related to the product and the industry. it is difficult to apply the entire product lifecycle for these individual projects.

Customer Experience 52

Customer Experience Product Management Product Manager Research Software 52

The Product HQ

FEBRUARY 1, 2023

Becoming a product manager with a data science background is difficult, and that’s why it’s hard to find the right advice on writing a data science product manager resume. Having such niche expertise ensures success in the job market. If you’re an expert in both product management and data science, there are two possibilities.

Data Visualization 52

Data Visualization Feedback Software Analytic Tools Research Software 52

The Product HQ

MAY 10, 2024

This includes the project management of all of the activities done in product conceptualization, design, development, and marketing. In the conceptualization phase, product managers must identify the vision, mission, and requirements that will condition how a team builds out a product.

Startups 52

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Pragmatic Marketing

FEBRUARY 5, 2019

Big changes have come to Pragmatic Marketing. Ladies and gentlemen, mesdames and messieurs, product leaders and business executives, data scientists of all ages—we give you: Pragmatic Institute! Now data scientists can add the soon-to-be-coveted Pragmatic Data Certification to their credentials. Like new images.

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bpma ProductHub

JUNE 30, 2017

BONUS : You’ll also learn the value of high-fidelity user stories for marketing and sales – without changing a thing! The target audience for this workshop are product managers, product owners, product designers and product marketing managers. Benefits: More usable products.

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Pragmatic Marketing

FEBRUARY 5, 2019

Ladies and gentlemen, mesdames and messieurs, product leaders and business executives, data scientists of all ages—we give you: Pragmatic Institute! Pragmatic Institute will continue both companies’ goals of providing product leaders, business principals and data scientists with the ability to expand and perfect their skills.

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ProductPlan

AUGUST 19, 2021

We’ll also link you to other content we’ve developed that describes some of our favorite product manager courses and certification programs. Why Take Product Manager Courses? Or a product leader at your company might have handed the processes over to you and asked that you follow them. We strongly agree.

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Centercode

JANUARY 16, 2020

In the spirit of evolution, here are the top 5 skills that members of the CV industry need to continue growing and thriving in 2020, along with resource recommendations for every skill level. The pressure is on for industry professionals to not only deliver the benefits of CV, but to do it at the speed of ongoing product iteration.

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The Product HQ

APRIL 20, 2024

Companies like to hire people with prior product management experience and it’s hard to get prior experience as successful product managers without first becoming a product manager. Don’t just be that generic “business guy/gal” who hopes that your passion alone will get you a job in product management.

Customer Experience 52

Customer Experience Product Management Product Manager Research Software 52

Product Innovation Educators

NOVEMBER 2, 2020

We were there to prepare for the New Product Development Professional certification from PDMA, the Product Development and Management Association. I wanted to learn what PDMA, the longest running professional association for product managers and innovators, said about product management. NPDP Certification Program.

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Product Management University

SEPTEMBER 20, 2017

But eventually products commoditize, markets shift and the law of diminishing returns kicks in. Even though your products may be horizontal, a vertical market growth strategy will aim your organization at the market segments that are spending the most money on your category of products and services.

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Userpilot

JANUARY 14, 2023

Announcing new features and product updates to let your users know what changed (if any) and guide them to use the new features. Sharing industry-specific knowledge and offering support via active digital communities. A successful customer education program can be woven into your product marketing efforts.

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Product Management Unpacked

JANUARY 28, 2019

They became my female role models and heroines – strong, intelligent problem-solvers who used their feminine skills to their advantage,” says Kate Hare, Chief Product Officer at Photobucket, to Women 2.0 , a media and tech industry leader in gender equality. Product management is a cross-functional discipline.

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Amplitude

JULY 2, 2019

Through this program, we are building a premier community of Product Analytics We are building a premier community of Product Analytics practitioners with trusted industry and product expertise. practitioners with trusted industry and product expertise. Shayna Stewart, Digital Product Manager, Y Media Labs.

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Data Visualization Analytic Tools Certifications Customer Feedback 78

BrainMates

SEPTEMBER 4, 2023

How to Drive Product-Led Growth By KATHRYN SHEPHERD-KING If you’ve been in the product management world for any length of time, you’ll have probably heard about product-led growth. Product-led growth is a go-to-market strategy that relies on using your product as the primary vehicle to acquire, activate, and retain customers.

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Data Visualization Onboarding KPIs Customer Experience Customer Feedback 52

Userpilot

AUGUST 29, 2022

Customer training examples: Hubspot’s training & certification academy and Kommunicate’s in-app customer training. Some of the best tools on the market for customer training are Userpilot and TalentLMS. For any SaaS company hoping to succeed in the global market, content localization is crucial. Details in the article).

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Analytic Tools Feedback Software Customer Experience User Testing 81

Product Management University

OCTOBER 17, 2017

That same philosophy applies when it comes to learning and developing skills for product management, marketing and sales. Learning how to manage, market and sell products and services in a B2B and B2B2C world is nothing short of complex. The post Learning Product Management Skills vs. Training: Big Difference!

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Userpilot

MARCH 11, 2022

We’re taking a look at The State of SaaS Onboarding , Mixpanel Product Benchmark Report, Satmetrix 2021 NPS Benchmarks, and Openview Benchmarks and Research. Conferences and events help you keep up with the latest industry trends and develop your network. Mixpanel Product Benchmark Report. The Product Folks events.

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Analytic Tools Data Visualization Research Software Feedback Software 90

NextBigWhat

AUGUST 2, 2019

The course has been extremely useful in understanding some of the core product management frameworks and how to apply these frameworks in real life. It also helped in understanding how to prepare better GTM plans and how product is a function of the market. Siddhartha, Product Manager (Mobisy). Learn, Network and Grow.

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Split

OCTOBER 30, 2020

Some of these will hopefully be familiar and obvious, but my hope is that others will give you ideas for new ways to drive efficiency, innovation, or simply product-market fit in your organization. Testing in Production. Today, I’d like to walk you through a few of the ways we’re using feature flags at Split.

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TIBCO - Thought Leadership

SEPTEMBER 7, 2020

You won’t want to miss our many expert speakers from multiple industries, including Toto Wolf, the Team Principal & CEO of the Mercedes-AMG Petronas Formula One Team. Learn about other certifications and education opportunities offered by TIBCO Academy. Not a TIBCO Spotfire user? TIBCO Tech Talks: Insights that Fit Your Schedule.

Data Visualization 52

Data Visualization Analytic Tools Technical Review Certifications 52

Under 10 Consulting

MAY 10, 2020

Common job titles and responsibilities for successful product management and marketing teams. The most successful teams are comprised of three roles: a strategic product manager, one or more technical product owners, and a market-facing product marketing manager. Product Strategy Manager.

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Reporting Tools Research Software Analytic Tools Data Visualization 52

Bain Public

OCTOBER 19, 2021

It’s about setting broad goals for your product and defending your company against current or future competitors. The reality is that your challengers are out there, and many will try to make an identical copy of your product to compete for your TAM (Total Addressable Market). They remain unique in the market and hard to catch.

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The Product Coalition

OCTOBER 25, 2021

CEOs of Product companies, though they might never have climbed the Product Management corporate ladder before, can be considered Product Leaders for their impact on the Product world. Note: These don’t just apply to vanilla Product Management. If you’re in Product, you’re a Product Leader.

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The Product HQ

FEBRUARY 6, 2023

Curious to find out the average salary of a senior technical product manager? In today’s market, the necessity for senior technical product managers is high. Companies have varying definitions of the requisite skills for being a senior technical product manager. An example of this is online certification courses.

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The Product Coalition

AUGUST 29, 2018

Align everyone in sales, marketing, product, customer success, and professional services. It is not unusual for a marketing and product professional to find herself in this situation, especially since there are multiple people involved in the process and she is trying to quarterback it and orchestrating a smooth launch.

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