PMLesson's Ace the PM Interview

APRIL 6, 2020

Product marketing is one of the newest and most impactful roles within an organization. As a product marketing manager (PMM), you influence most areas of the organization including product, design, sales, support, and, of course, marketing. That degree doesn’t have to be in marketing, but it certainly helps.

Product Marketing 78

Product Marketing Technical Review User Testing Marketing 78

ProductPlan

FEBRUARY 8, 2022

Helping shape communication about product strategy for each audience and class of internal stakeholders. Coordinating with product marketing and sales. Coordinating critical aspects of product launch. Analyzing, Synthesizing, and Automating Product Data. Reviewing end-to-end customer product experience.

Data Visualization 84

Data Visualization Reporting Tools Feedback Software Analytic Tools 84

Gainsight

NOVEMBER 20, 2019

Come for their Annual Product Management and Marketing Survey, stay for their articles that cover everything from AI to product launches to pricing and everything inbetween. Start with this: The Four Key Hurdles to Successful Product Launches. Slack Groups for Product Managers. Product School.

Books 80

Books Blog Feedback Software User Testing 80

Hutwork

MAY 23, 2019

Which is why product roadmap planning will give you transparency throughout your product releases, keeping you on track for success. Product roadmaps set the foundation for your vision allowing you to review, rethink and correct if need be. #2—The 2—The Why and the What of Product Roadmap Planning.

Roadmap 48

Roadmap Feedback Software Customer Feedback Vision 48

Gainsight

OCTOBER 7, 2019

Customer success has taken the business world by storm, and not just in tech and SaaS. All of that, on top of the fact that we’ve seen it firsthand in terms of market demand. Unity technologies, ADP, and Slack are just some of our new Gainsight customers. With that, a new tech stack is needed.

Research Software 13

Research Software Reporting Tools User Testing Customer Experience 13

Roadmunk

OCTOBER 5, 2017

While product managers puppeteer a product journey end-to-end, product marketing managers tend to be the masterminds behind releasing said product to market. Despite this generally accepted understanding, coordinating product releases of any size can still get messy. Jeffrey Vocell. Company: HubSpot.

Product Marketing 55

Product Marketing Marketing Product Research Research Software 55

The Product Coalition

MARCH 21, 2019

There may be a sales strategy, a marketing strategy, and product strategy, and operational strategy, an technology strategy, etc. Diffusion of Focus Product strategy is especially tricky because of the centrality of a product to any business. Marketing has to talk about it. Sales has to sell it.

Analytic Tools 60

Analytic Tools Strategy Technical Review Customer Experience 60