Product Management University

AUGUST 2, 2023

Here are 10 things that would happen if product management, product marketing, sales and customer success all had a common view of your target customers. The backlogs that feed Product Development and design would have clearer direction than they’ve ever had, allowing more innovative solutions with superior usability.

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User Testing Research Software Market Research Roadmap 130

PMLesson's Ace the PM Interview

APRIL 6, 2020

Product marketing is one of the newest and most impactful roles within an organization. As a product marketing manager (PMM), you influence most areas of the organization including product, design, sales, support, and, of course, marketing. What skills do I need as a product marketing manager?

Product Marketing 78

Product Marketing Technical Review User Testing Marketing 78

The Product Coalition

JULY 10, 2019

In this article, we, at Knowledge Officer , have saved you research time and effort and prepared for you a list of the most beneficial courses that present great content that can help you start your journey towards becoming a successful PM. Then, you can preview the best courses listed below to learn product management in more depth.

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Research Software Feedback Software User Testing Customer Experience 60

PMLesson's Ace the PM Interview

MAY 4, 2022

Want to skip ahead and learn the most common product marketing manager interview questions and answers? Sneak Peak: - What is your favorite marketing campaign? Estimate the market size for a new product. If you have, you can thank an excellent Product Marketing Manager or PMM for their hard work.

Product Marketing 52

Product Marketing Marketing Data Visualization Technical Review 52

Mind the Product

APRIL 24, 2018

We thought that by building an app subscription service for Mac users (and for ourselves, of course) we didn’t need to invest heavily in customer development. Yaroslav Stepanenko, Product Marketing Manager at Setapp.com in front of our early customer acquisition funnel performance stats. Useful questions for B2B products).

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User Testing Customer Feedback Customer Experience Data Visualization 146

PMLesson's Ace the PM Interview

MAY 5, 2020

So, what’s the difference between a Product Manager (PM) and a Product Marketing Manager (PMM)? Both Product Managers and Product Marketing Managers often work very closely together and share project ownership, they generally have different sets of responsibilities that require different skill sets.

Product Marketing 52

Product Marketing User Testing Marketing Analytic Tools 52

PMLesson's Ace the PM Interview

MAY 5, 2020

Building your first product marketing resume might seem overwhelming but don't worry. Here at Exponent, we've reviewed thousands of product marketing resumes to provide you with some best practices. Here's my resume when I was accepted to the Google Associate Product Marketing Management (APMM) program.

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Product Marketing Marketing User Testing Product Research 52

PMLesson's Ace the PM Interview

APRIL 25, 2022

Have you recently been invited to a product marketing manager interview? But an interview is, of course, only the first step. One of the best and first things you should do is review the most common product marketing interview questions and answers. What's your favorite marketing campaign?

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Product Marketing Marketing Research Software User Testing 52

PMLesson's Ace the PM Interview

MAY 19, 2020

Product Marketing is a very new role in the industry - it sits at the intersection of product and marketing but the function influences several areas of the organization including design, sales, support, and engineering. Product Marketing is one of the most collaborative roles within an organization.

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Product Marketing User Testing Marketing Technical Review 52

PMLesson's Ace the PM Interview

MAY 5, 2020

Robin was a Product Marketing Manager at Google and now a Product Manager at Google. He'll deep-dive on what a typical day as a Google Product Marketing Manager looks like. I worked in Product Marketing at Google for 5 years across 3 different continents across consumer products like Google Search in the U.S

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The Product HQ

JUNE 1, 2024

What is the Role of a Product Management Intern? Product manager interns are not new to the product management field. Most of the time, they have experience in product development , product marketing, and project management. Analyze data to provide insights that support product decisions and strategy.

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User Testing Product Research Reporting Tools Data Visualization 52

The Product HQ

JUNE 1, 2024

Explore our top-rated product management certification courses to become a successful software product manager: Software Product Manager Responsibilities Software product managers need to have a working knowledge of multiple things, including product management, project management, software development, and product marketing.

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Userpilot

JUNE 9, 2021

Are you thinking about a career in product, but you’re not sure whether you should pursue Product Marketing or Product Management? To explain the difference in the simplest of terms: Product Managers build product features and Product Marketers promote them to their audience and users.

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The Product HQ

JUNE 1, 2024

Apart from degrees, recruiters also value applicants who have taken specialized courses in product management or finance. Consider taking our Product HQ Product Manager Certification Course to stand out among competing candidates and increase your chances of landing a job in the field.

Finance 52

Finance Data Visualization User Testing Analytic Tools 52

Userpilot

JANUARY 28, 2024

Among other benefits, they help you: Collect customer feedback with minimal effort : Imagine a quick, bite-sized snack instead of a full-course meal. So, what’s the best time to trigger market research surveys? What is the problem that the product/service helped to solve for you? Market research survey.

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User Testing Customer Feedback Product Research Feedback Software 69

Userpilot

JUNE 20, 2023

First, you need to clearly define the product goals, the problems it solves, and its alignment with the organization’s business goals. Next, it’s time for market research which focuses on industry trends , assessment of the competitive landscape, and evaluation of the financial viability of the solution. Goal setting framework.

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User Testing Product Research Feedback Software Customer Feedback 78

Userpilot

AUGUST 29, 2023

This article also introduces popular market validation methods and explains how product teams can develop a solid validation plan! TL;DR Market validation helps you answer the question of whether there are enough potential customers who are willing to pay for your product. Market validation methods: in-app survey.

User Testing 82

User Testing Product Research Data Visualization Research Software 82

The Product HQ

APRIL 20, 2024

While there are several approaches to product development, there are five main phases that a product team has to go through to guarantee the project’s success: Research: In this stage, product managers investigate both their product market as well as the needs of possible users.

Research Software 52

Research Software Feedback Software Analytic Tools Customer Experience 52

Userpilot

SEPTEMBER 29, 2023

The product development process is part art, part science, and all important to the success of your SaaS. In this article, we've got a comprehensive review of the entire product development process. While product development describes the process of creating the product itself (i.e. Ready to get started?

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User Testing Feedback Software Research Software Product Research 87

Userpilot

APRIL 24, 2024

She witnessed 4x better results than what she expected by inviting users inside the app (using Userpilot, of course). There are several survey templates you can customize for different purposes: market research, product-market fit , NPS – you name it! Results of the interview invitation survey.

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User Testing Product Research Research Software Data Visualization 77

The Product HQ

MAY 10, 2024

These include being familiar with the technology that your product incorporates as well as the challenges it poses to the product team during the design and development stages. The PMHQ Product Manager Course teaches you the skills you need to lead projects to successful conclusions.

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Artificial Inteligence Reporting Tools Research Software Technical Review 52

BrainMates

FEBRUARY 12, 2020

Similarly, even if being market-driven is part of your corporate strategy, you’re not market-driven if you don’t take the time to gain an in-depth understanding of the market and your customers, more specifically your customers’ problems. It’s more than just market research. Liked this blog?

Marketing 59

Marketing User Testing Research Software Product Research 59

The Product HQ

MAY 10, 2024

In the conceptualization phase, product managers must identify the vision, mission, and requirements that will condition how a team builds out a product. To do so, startup product managers will need to conduct market research to maximize product-market fit. And don’t forget to practice what you learn.

Startups 52

Startups Customer Experience User Testing Technical Review 52

PMLesson's Ace the PM Interview

MAY 5, 2020

Building your first product marketing resume might seem overwhelming but don't worry. Here at Exponent, we've reviewed thousands of product marketing resumes to provide you with some best practices. Here's my resume when I was accepted to the Google Associate Product Marketing Management (APMM) program.

User Testing 52

User Testing Research Software Customer Experience Reporting Tools 52

Userpilot

DECEMBER 19, 2022

However, getting the attention of your target customers with B2B marketing strategies is a lot harder. This article will teach you the difference between B2C and B2B marketing, go over a few B2B examples, and walk through 15 proven strategies that can take your product marketing to the next level! What is B2B marketing?

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B2B User Testing Research Software Analytic Tools 93

Roy Madden

JANUARY 29, 2021

Establish data-oriented practices to optimize performance and continually improve the efficiency and impact of marketing channels. Grow and lead the product marketing team. You have 5+ years of marketing and demand generation experience with a proven track record of growing revenue from $5M to $25M ARR.

White Paper 118

White Paper Marketing User Testing Customer Experience 118

Userpilot

SEPTEMBER 11, 2023

A soft launch releases the product to a limited audience, a minimal launch releases only a limited feature set, and a full launch releases the full product to everyone. It involves market research, goal setting, and the development of your go-to-market strategy. Sample user persona for a product marketer.

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Product launches Product Research Data Visualization Research Software 93

Userpilot

JULY 23, 2023

Key members of the GTM team: Go-to-Market Manager: Responsible for overseeing and coordinating the entire GTM process , ensuring alignment across go-to-market teams and successful product launches. For most companies, the go-to-market team includes the GTM Manager and product, marketing, and sales folks.

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Research Software Data Visualization User Testing Marketing 68

Userpilot

JULY 24, 2023

An effective product launch checklist includes the following: Define your target audience and build out your user personas. Conduct market research to identify competitors and determine avenues for product differentiation. Craft your product positioning statement. Launch your product. Sample user persona.

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The Product HQ

MAY 10, 2024

Additional areas include: Background or knowledge in Agile methodology Business skills Data analysis Market research skills Problem-solving Product roadmap development Solid communication skills Strategic thinking To get you started, check out our PMHQ Technical Product Manager Courses.

Customer Experience 52

Customer Experience User Testing Data Visualization Reporting Tools 52

Userpilot

NOVEMBER 21, 2023

A product launch checklist is a list of tasks that you need to complete to successfully launch a new product or feature. Its main goal is to help you plan the efforts of the product, marketing, and sales team to maximize the impact of the launch. Why is a product launch checklist important?

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Product launches User Testing Product Research Analytic Tools 79

Userpilot

OCTOBER 25, 2022

Product managers conduct primary and secondary market and customer research to find the target market and identify opportunities that existing products don’t satisfy. Goals are important aspects of the product strategy. They tell the product management team what they need to achieve.

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Product Research User Testing Customer Feedback Research Software 82

Userpilot

MARCH 8, 2022

Experience in e-commerce, subscription, marketplace, and retention-focused products. She's an expert in Product Management, User Interviews & Testing, Prototyping, Data Analytics, Product Marketing, Ecommerce, Self Service, Advertising, Sales, Event Management, Market Research, and Account Management.

Technical Advisors 107

Technical Advisors Product Research Analytic Tools User Testing 107

Userpilot

JANUARY 14, 2023

Product-Market Fit is a measure of how well your product satisfies your user needs. Building the perfect product before launching is not possible. Products achieve success because they solve user problems well. For that, you need product discovery , which involves customer and market research.

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Userpilot

FEBRUARY 21, 2022

A successful SaaS product launch campaign consists of three stages: the pre-launch stage, the launch stage, and the post-launch stage. The aim of the pre-launch phase is to get your product and your business ready. The launch phase revolves around building and implementing your go-to-market (GTM) strategy. jobs to be done.

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Userpilot

JANUARY 31, 2022

Run continuous market research, discovery, and/or user research to better understand how to solve problems. Innovation Product Manager. I found this one personally quite interesting, as the focus for these product managers overlap a lot with what a product marketing manager (PMM) does.

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Research Software Analytic Tools Feedback Software Product Research 88

Userpilot

NOVEMBER 14, 2022

When launching the product , consider a small-scale beta launch first. Keep track of the product-market fit and iterate to maintain it. Incremental innovation will help you add value to the product and avoid product parity. What about product strategy? Product plan vs go-to-market (GTM) plan.

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