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Creative Selection by Ken Kocienda

Sachin Rekhi

Or Creativity, Inc. that provided an inside look into Pixar's consistently creative hit machine. Or Creativity, Inc. that provided an inside look into Pixar's consistently creative hit machine. Creative Selection did not disappoint. He calls this process creative selection.

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Video: Product Management & Innovation with Productboard

Sachin Rekhi

Video: Sachin Rekhi on Product Management & Innovation | Behind the Roadmap I recently joined Productboard in my home for a conversation about all things product management and innovation. If any of these topics interest you, I'd encourage you to check out the video.

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Why Experiment?

Amplitude

In Creative Selection: Inside Apple’s Design Process During the Golden Age of Steve Jobs , Ken Kocienda explains Apple’s version of “experimentation”: We always started small, with some inspiration. Round after round of creative selection moved us step by step from the spark of an idea to a finished product.