492: Mastering Market Research: Sixth of Seven Knowledge Areas of Product Mastery – with Chad McAllister, PhD
Product Innovation Educators
JUNE 3, 2024
Using multiple methods provides a more complete and insightful picture of customer needs. Qualitative research uncovers deep insights, while quantitative research offers statistical confidence. Primary research: Gathering new data directly from potential customers via surveys, interviews, focus groups, and observation.
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