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30 Steps to Mobile App Launch

Alchemer Mobile

According to an InMobi survey , the number one challenge facing app developers today isn’t design or development. Without marketing, even the best apps struggle when it comes to customer acquisition and discovery. Now it’s time to put your app and positioning to the test. It’s marketing. The bad news? The good news?

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Calm’s Will Larson on how to build a technical leadership career

Intercom, Inc.

After writing An Elegant Puzzle about the challenges of engineering management in high-growth organizations, his focus shifted to a career path that’s much less understood – the technical leadership track. Or does this whole tech career thing support the writing? And Digg is an iconic brand, really amazing products in its time.

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Developing a Test Strategy for the Agile World

Centercode

Test strategy is critical to the success of any testing effort – but where do you start? How you involve real users in beta testing? In our interview with Adam Satterfield , director of Testing and Quality at Anthem, we dive deeper into these questions and the importance of test strategy on the whole.

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How we use Slack at Slack

The Product Coalition

Tamar Yehoshua, Chief Product Officer, Slack A few weeks ago, I reached my one year anniversary at Slack. Every department across the organization uses channels, not just our technical teams. Our Customer Experience team sends every tweet to @SlackHQ into a channel to review and discuss (we have #love-tweets and #beef-tweets).

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How Levels.fyi Brought Salary Transparency to the Tech Industry

PMLesson's Ace the PM Interview

Jacob interviews Zuhayeer , co-founder of Levels.fyi, to discuss careers in tech, launching MVPs, and negotiating salaries. Since then, we’ve expanded into Product Management , Software Engineering Management, and Product Design career tracks! product manager salaries ). What was your background before starting Levels?

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Crowdtesting – all you need to know

Usersnap

You have developed your product sparked by brilliant ideas and are ready to go-live. Negative online feedback is just a finger’s swipe away. It’s nice to have your customers testing the application. Successful brands globally are increasingly using Crowdtesting for flawless products. Crowdsourcing happens online.

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The Most Under-Appreciated Product Management Skill

ProductPlan

We write a lot about the skills that product managers need to be effective. The skills are wide-ranging, from ruthless prioritization, the ability to build consensus with stakeholders, metrics-based decision making, and a host of other business and technical skills. But what are the most under-appreciated product management skills?