Sachin Rekhi

FEBRUARY 16, 2020

Much of the literature that defines the role as the intersection of business, technology, and user experience isn't particularly helpful for practitioners who are left wondering what skills they need to learn versus the fine people they work closely with in actual business, technology, and user experience roles.

Data Visualization 217

Data Visualization Product Research User Testing Reporting Tools 217

Pragmatic Marketing

FEBRUARY 25, 2020

Krithika Muthukumar , marketing team lead at Stripe , described how the San Francisco-based technology company helps clients open “new doors to the same house” during an AMA on solutions and platform marketing. It originally appeared on Sharebird —the place to see how people at top companies do product marketing.

Marketing 91

Marketing Product Marketing Transportation Customer Experience 91

Pragmatic Marketing

FEBRUARY 25, 2020

Krithika Muthukumar , marketing team lead at Stripe , described how the San Francisco-based technology company helps clients open “new doors to the same house” during an AMA on solutions and platform marketing. It originally appeared on Sharebird —the place to see how people at top companies do product marketing.

Marketing 91

Marketing Product Marketing Transportation Customer Experience 91

Andrew Chen

SEPTEMBER 4, 2018

Organic, paid marketing, and LTV/CAC. Why offline products are so compelling for acquiring customers. Cohort analysis and looking for “smile curves” The Power User Curve aka L28. Why Google measures many short sessions, versus other products focus on long sessions. Part 1: User Acquisition.

User Testing 75

User Testing Marketing Analytic Tools Customer Experience 75

Userpilot

MARCH 29, 2024

TL;DR Brand activation involves building awareness for a company through engaging interactions with potential customers. There are different types of brand activation campaigns, including experiential, digital, guerilla, and word-of-mouth marketing , among others. Ahrefs uses video marketing to reach relevant audiences.

Branding 105

Branding Analytic Tools Feedback Software User Testing 105

Intercom, Inc.

FEBRUARY 23, 2018

It feels like we’re entering a golden age in relationships between customers and businesses. Business owners had a very finite market they could address so every customer and how they perceived the business really mattered. They continued to force customers to send mail or pick up the phone in order to be heard and get help.

Customer Experience 181

Customer Experience Transportation Messaging Technical Review 181

BrainMates

OCTOBER 30, 2022

The Five Most Common Mistakes in Product Development. New products fail all the time. On average, about 40% of the products launched by organisations fail to meet their intended objectives. Even if this is an underestimate, that makes product failure an even bigger issue for organisations. By JANA PAULECH.

Development 59

Development Transportation Research Software Product Research 59

BrainMates

NOVEMBER 1, 2021

Below is an attempt to categorise the 5 most common and lethal mistakes seen in product failures with the benefit of hindsight (and maybe a sprinkling of common sense). Failure Point #1 – A lack of customer benefit. A product or product improvement needs to provide genuine benefits to a customer.

Weak Development Team 105

Weak Development Team Product Research Development Research Software 105

Andrew Chen

JUNE 25, 2019

While both consumer marketplaces are very different — one is a city-by-city transportation service, the other a global network of homes — they also share a lot of similarities too: Both were founded within a year of each other, quickly found network effects, made major design innovations that made the consumer experience 10X better, and much more.

User Testing 111

User Testing Customer Experience Research Software Feedback Software 111

Andrew Chen

JUNE 25, 2019

While both consumer marketplaces are very different — one is a city-by-city transportation service, the other a global network of homes — they also share a lot of similarities too: Both were founded within a year of each other, quickly found network effects, made major design innovations that made the consumer experience 10X better, and much more.

User Testing 48

User Testing Customer Experience Research Software Feedback Software 48

Andrew Chen

NOVEMBER 4, 2019

Startups like Uber, Airbnb, Instacart, and others have been able to find product/market fit and scale their businesses. People need to get found — both by their customers and their audience — and we now can plug into platforms with billions of consumers. In recent years, the Gig Economy has taken over.

Analytic Tools 90

Analytic Tools User Testing Data Visualization Customer Experience 90

Andrew Chen

NOVEMBER 4, 2019

Startups like Uber, Airbnb, Instacart, and others have been able to find product/market fit and scale their businesses. People need to get found — both by their customers and their audience — and we now can plug into platforms with billions of consumers. In recent years, the Gig Economy has taken over.

Analytic Tools 40

Analytic Tools User Testing Data Visualization Customer Experience 40