Mixpanel

OCTOBER 5, 2021

You can spend all the time in the world devising a thoughtful, nuanced analytics strategy for your product analytics, but if your event tracking isn’t set up behind the scenes just how you need it, some (or all) of your data might be rendered far less helpful than you’d like. As they say—garbage in, garbage out. Event stuttering.

Technical Cofounder 98

Technical Cofounder Data Visualization Analytic Tools Events 98

Mixpanel

MAY 19, 2022

Fortunately, this is pretty straightforward: An event is anything meaningful that happens (at a specific point in time) while an app is being used. When a user uses an app, they do stuff. Every time one of these things occurs, we consider an “event” to have been “triggered.” Events are tracked in order, every time they happen.

Analytic Tools 105

Analytic Tools Events Data Visualization Technical Cofounder 105

Mixpanel

SEPTEMBER 15, 2021

And that makes it possible to get into all the benefits of a sophisticated platform like Mixpanel with little technical risk—even if for only a trial run and/or to use it alongside other tools like GA. But this is especially true when it comes to tracking user events for analytics purposes. Use services to hide analytics frameworks.

Analytic Tools 101

Analytic Tools Data Visualization Technical Cofounder Events 101

Mixpanel

OCTOBER 21, 2021

Rather than a UITableViewController with accompanying storyboard and custom UITableViewCell subclasses, all we need now is a binding to a list of tasks and 10-ish lines of actual code: struct TaskListView: View {. toolbar { Button("Add") { let event = ButtonTapped(name: add, context: taskList) analyticsService.track(event). } }.onAppear

Data Visualization 72

Data Visualization Analytic Tools Events Reporting Tools 72

Mixpanel

APRIL 7, 2022

It only takes a small amount of user friction to cause an app to hemorrhage users. And even apps that manage to remain sticky despite user friction will see their users struggle to find the intended value in all its features. Simply put: User friction can single-handedly sink an app’s usefulness. Here’s how.

User Friction 59

User Friction Analytic Tools Data Visualization Customer Experience 59