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Closed-Loop Analytics for SaaS: How to Bridge the Data Gap

Userpilot

The SaaS world is filled with product growth analytics and metrics that span the entire customer lifecycle. Closed-loop marketing can lower your customer acquisition cost, improve the user experience, increase conversion rates , and shorten the sales cycle. The key is to share data between the teams anyway.

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Product Conferences In 2021 You Can’t-Miss

Userpilot

Big names like the Product Marketing Alliance, Product World, and Product Con are still going through with virtual versions of their flagship conferences. What: This virtual experience brings together each key member of product teams from UX, Design, and Dev to build better products. February Product Conferences. UXDX APAC 2021.

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The Ultimate Guide to Customer Education in SaaS: Best Practices, Examples, and Tools

Userpilot

Have you ever wondered why SaaS companies are spending so much on self-service solutions and customer education programs? Well, enabling customer success is just about one of the highest ROI activities you can do. Customer education is the discipline of teaching customers how to use and get value from your product.

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Team ’22 Recap — Highlights from Atlassian’s Flagship Conference

Modus Create

There were multiple sessions and discussions on modern practices, ways customers use and benefit from Atlassian tools. . Atlassian Data Lake contains cross-product and cross-instance data for easy analysis with pre-modeled and enriched fields to speed up insight generation. Below is a recap of some of the biggest news from Team ‘22.

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How Mobile Market Industry Leader Adjust Became a Japanese Success Story

freshtrax

He shared Adjust’s experience in expanding business to Japan, insights about Japanese clients, and other key points that companies interested in entering the Japanese market should consider. Conducting regular educational seminars, demos and pitches is also extremely important, helping to remove barriers to adoption.

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8 B2B SaaS Marketing Tactics to Try in 2021 [Ft. Hubspot, Neil Patel, Kontentino & More!]

Userpilot

The first thing you need to know to craft a successful marketing plan is…what your users “hire” your product for. Knowing your users’ JTBD and your product’s competitive edge is the first step to creating highly persuasive marketing assets. However, low email deliverability can set you back and make you lose some customers.

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Rules & Tools For Scaling Software Sales | Stephen Allott, Seedcamp| BoS Europe 2018

Business of Software Conference

Over 30 years Stephen has seen the evolution of software and tech companies with a fascinating career spanning computers, strategy, software , universities, chairing 8 companies, Government, and most recently in AI gaining a wealth of experience and some great insights to share. Whether you’re going to pick customers by size.