article thumbnail

Develop a Content Strategy for Product Marketing in 5 Steps

Product Management University

Developing a content strategy for product marketing requires an approach similar to product positioning. It’s about meeting your target customers in their comfort zone with insightful content that strikes an emotional chord. Use words and phrases that are common among your target customers. What gets their attention?

article thumbnail

Closed-Loop Analytics for SaaS: How to Bridge the Data Gap

Userpilot

The SaaS world is filled with product growth analytics and metrics that span the entire customer lifecycle. Closed-loop marketing can lower your customer acquisition cost, improve the user experience, increase conversion rates , and shorten the sales cycle. Lead becomes a customer, and the original source is credited.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

The host with the most: how to hold an effective virtual meeting

Nulab

A webinar is a portmanteau of the words ‘web’ and ‘seminar.’ Once you break it down like that, you get a pretty good idea of what it’s all about: virtual seminars. A wider customer base. Depending on your business, you may also be able to widen your customer pool by offering your services virtually. Cloud platforms.

article thumbnail

SaaS Customer Support Best Practices and Examples

Userpilot

Great SaaS customer support is the key to keeping your customers happy and satisfied with your product. It powers your customer relationships, enabling you to build lasting connections with customers. This article examines how to create an exceptional customer support strategy.

article thumbnail

The host with the most: how to hold an effective virtual meeting

Nulab

A webinar is a portmanteau of the words ‘web’ and ‘seminar.’ Once you break it down like that, you get a pretty good idea of what it’s all about: virtual seminars. A wider customer base. Depending on your business, you may also be able to widen your customer pool by offering your services virtually. Cloud platforms.

article thumbnail

Product Conferences In 2021 You Can’t-Miss

Userpilot

Topics: Positioning to scaling success, Building a PMM team for success, Cross-functional collaboration, career development, Demystifying Segmentation, Research & Testing, Hired as a Remote PMM, In-Product Engagements – Lead Customers to the Aha! Moment- Drive Adoption, Retention and Growth, and much more.

article thumbnail

15 Effective Strategies to Reduce Customer Attrition Rate and Drive Business Growth

Userpilot

What will you give to reduce customer attrition rate and drive business growth? While acquiring new customers is important, it’s more expensive than customer retention. TL;DR Customer attrition or customer churn is the loss of a customer(s) by a business. Reduce churn with proactive customer service.