Customer Feedback Marketing Positioning Seminar 
Product Management University
JUNE 21, 2023
Developing a content strategy for product marketing requires an approach similar to product positioning. It’s about meeting your target customers in their comfort zone with insightful content that strikes an emotional chord. Use words and phrases that are common among your target customers.
Userpilot
MARCH 23, 2023
The SaaS world is filled with product growth analytics and metrics that span the entire customer lifecycle. TL;DR Marketing and sales teams have different goals, which is why they often have different data sources or metrics. Marketing teams may look at Google Analytics while your sales team will likely check their CRM platform.
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freshtrax
JULY 19, 2023
While anime marketing enjoys immense popularity in Japan, it presents a fresh and unexplored avenue for engaging U.S. million paid subscribers by March 2023 -with an additional 120 million unpaid users on the site. Anime is an especially lucrative marketing tactic when it comes to reaching younger audiences in the U.S.
Userpilot
FEBRUARY 17, 2021
Big names like the Product Marketing Alliance, Product World, and Product Con are still going through with virtual versions of their flagship conferences. Product Marketing Rendezvous. Source: Product Marketing Alliance. February Product Conferences. Get your tickets before it’s too late (Each one has a free option)!
Under 10 Consulting
MAY 1, 2019
It can drive product direction and ensure your team builds the right product for the market. There are three types of desired skills for product management jobs: technology, market, and business. Market expertise. Market expertise is a focus on geographic or vertical markets, either by country or by industry.
Gainsight
FEBRUARY 2, 2024
The customer success landscape has changed. Technology companies are producing more complex software, which can often overwhelm customers during the onboarding process. As a result, it’s common for these customers to quickly abandon new platforms. In short, customer training leads to customer retention.
Userpilot
FEBRUARY 22, 2024
Great SaaS customer support is the key to keeping your customers happy and satisfied with your product. It powers your customer relationships, enabling you to build lasting connections with customers. This article examines how to create an exceptional customer support strategy.
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