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What is Marketing Research? Examples and Best Practices

Userpilot

Marketing research is essentially a method utilized by companies to collect valuable information regarding their target market. Through the common practice of conducting market research, companies gather essential information that enables them to make informed decisions and develop products that resonate with consumers.

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Customer care in a crisis: How support teams are navigating shifts in volume, wait times, and CSAT

Intercom, Inc.

Below, we share how the outbreak has impacted three key support metrics – inbound volume, wait times, and CSAT scores – and advice from respected leaders on how to continue caring for your customers in a crisis. Inbound volume is spiking for half of support teams. For B2C teams, customer satisfaction is taking a hit.

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The Ultimate Guide to SaaS Customer Success in 2024

Userpilot

These are the five most important customer success metrics that you should be watching: Net promoter score. The NPS score is a standardized measure of customer satisfaction and customer loyalty by seeing how likely they are to refer your product to others on a scale of 1-10. Let’s take a closer look at each one.

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15 B2B Marketing Strategies to Drive Conversion and Growth

Userpilot

Your brand positioning should clearly state which pain points business-to-business customers can alleviate by buying the product or service and mention unique selling points (USPs) that make your solution better than competitors. Creating a separate user persona for each segment will help you filter through leads more efficiently.

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The Ultimate Guide to SaaS Customer Success in 2022

Userpilot

Unlike the linear product tours that you’d often see in an older SaaS company, interactive walkthroughs can help users learn by doing (leading to improved information retention.). One survey by Coleman Parks even found that a self-service model can increase customer retention rates by up to 85%. Churnzero dashboard.