Product Innovation Educators

JUNE 3, 2024

Mastering Market Research Techniques for Successful Product Management Watch on YouTube TBD TLDR Market research is essential for product managers to make informed business decisions and to create products customers love. Successful companies leverage market research to drive innovation and revenue growth.

User Testing 69

User Testing Product Research Market Research Data Visualization 69

Userzoom

JUNE 20, 2019

When you use survey questions in your user research , you want them to be designed well. It’s really easy to make bad surveys, and plenty of companies do. Surveys are admittedly overused and often ineffective on their own — the self-reported data that you pull from survey questions is biased and has questionable accuracy.

Product Research 117

Product Research User Testing Customer Feedback Customer Experience 117

UX Planet

JANUARY 18, 2024

UX research emerges as a pivotal factor in crafting user-centered designs and strategies. This process, often undervalued in real-world scenarios, is crucial for understanding user behaviors, needs, and preferences. In any project, the user experience is paramount, and evolving this experience hinges on robust UX research.

Data Visualization 93

Data Visualization User Testing Research Software Product Research 93

Userpilot

MAY 1, 2024

Looking to deliver a better digital product experience? Creating outstanding product experiences is essential for boosting user engagement , enhancing core feature adoption, and improving overall retention. This article provides a step-by-step process to elevate your product experience from “good enough” to “superb”.

Customer Experience 105

Customer Experience Feedback Software Analytic Tools Product Research 105

Userpilot

SEPTEMBER 8, 2023

Are A/B testing mistakes limiting your ability to drive engagement and conversion? But here’s a fact: many SaaS companies are going about A/B testing the wrong way. 13 AB testing mistakes companies are making: Thinking that A/B tests work for testing landing pages only: It doesn’t. Choose the latter.

Product Research 104

Product Research User Testing Analytic Tools Data Visualization 104

Userpilot

APRIL 25, 2024

Marketing research is essentially a method utilized by companies to collect valuable information regarding their target market. Through the common practice of conducting market research, companies gather essential information that enables them to make informed decisions and develop products that resonate with consumers.

Research Software 52

Research Software User Testing Data Visualization Market Research 52

Userpilot

APRIL 30, 2024

In SaaS, product experience management is essential to design a high-quality in-app experience for every user. But how can you transform mere product interactions into a delightful journey? PxM focuses on user experiences, improving engagement and retention through personalized interactions.

Customer Experience 105

Customer Experience Feedback Software Analytic Tools Onboarding KPIs 105

Userpilot

JANUARY 9, 2024

UX audits highlight usability issues that drive users away, along with opportunities for refinement to improve customer satisfaction. Study behavior trends to highlight any UX designs users avoid. A UX audit is a health check of your website or product's user interface, meant to highlight any usability issues.

Analytic Tools 105

Analytic Tools Feedback Software Data Visualization Research Software 105

Userpilot

JANUARY 9, 2024

Any product manager can deploy a feature into production – but what’s the point of all that hard work without getting into the participant’s mind and understanding whether it’s usable or not? TL;DR A Single Ease Question (SEQ) is a simple yet effective method of quantitative usability testing.

Data Visualization 105

Data Visualization User Testing Product Research Analytic Tools 105

The Product Coalition

JUNE 28, 2022

Market research is the process of gathering information about your business's buyer personas, target audiences and customers. Market research also helps to provide a deeper understanding of the varying market factors, such as the nature of the market, the problems of the users, and the value of what you are building.

User Testing 113

User Testing Market Research Product Research Research Software 113

Userpilot

APRIL 19, 2024

Looking for the best way to do market research? From framing your initial question to extracting valuable customer insights, we’ll walk you through the lean market research process step-by-step. Applying insights from market research to product development and marketing strategies can significantly enhance business growth.

Research Software 52

Research Software User Testing Market Research Data Visualization 52

Usersnap

FEBRUARY 9, 2024

For Product Managers and Developers, selecting the right, usability testing platform and tool isn’t just a task; it’s a crucial step in shaping your product’s success. A misstep could lead to design choices that don’t align with your user’s needs, resulting in a less-than-ideal user experience.

Feedback Software 52

Feedback Software User Testing Research Software Analytic Tools 52

Userpilot

MARCH 6, 2024

Performing trend and product analytics can help you make data-backed informed decisions to stay ahead of the competition. But what exactly is a product trend analysis, how do you conduct it, and how does it help predict future trends to improve customer satisfaction?

Data Visualization 102

Data Visualization Analytic Tools Feedback Software Research Software 102

Usersnap

DECEMBER 1, 2021

You may be asking, what is the voice of the customer (VoC), and how can I use a voice of customer survey to improve my SaaS business? No, it isn’t a cacophony of customers randomly speaking like Revolution 9 on the Beatles White Album. What is a Voice Of The Customer Survey? Existing Customer Retention.

Product Research 91

Product Research Feedback Software Customer Feedback User Testing 91

Userpilot

NOVEMBER 27, 2023

Both metrics are important to track if you want to implement a successful product retention strategy. Here are some strategies to reduce churn and improve retention: Use secondary onboarding to guide existing customers and remove friction for them when interacting with new features. Want to reduce customer churn?

Product Research 102

Product Research Data Visualization Feedback Software Analytic Tools 102

Userpilot

MARCH 6, 2024

How do you create a robust product funnel for your SaaS? We also explain: How product funnel differs from marketing and sales funnels. Why it is important for your product management efforts. It also helps organizations improve conversion rates and create a positive customer experience leading to higher satisfaction and loyalty.

Analytic Tools 104

Analytic Tools Data Visualization Research Software Onboarding KPIs 104

Userpilot

JUNE 7, 2022

UX researchers have developed many user experience testing methods over the years, and more techniques are still being researched. Let’s take a look at the top usability testing methods, and let’s see how they all compare, and identify the best use case, advantages, and disadvantages of each.

User Testing 52

User Testing Product Research Research Software Feedback Software 52

Product Innovation Educators

OCTOBER 16, 2023

How product managers can promote human-centered design I wonder if you can relate to this frustration—the pressure to get products and product updates released quickly sometimes means making compromises on design quality. Her book, Customers Know You Suck , address how to better understand, attract, and retain customers.

User Testing 105

User Testing Product Research Customer Experience User Friction 105

The Product Coalition

DECEMBER 21, 2021

How many of you came across Airbnb case studies during an interview? The answer presented by an entry-level or an experienced PM, or by a Group product manager (GPM) lies majorly between two parameters - execution & strategy. Interviewers generally follow sets of rubrics to assess the answers on these two parameters. Pro tips ??:

Product Research 163

Product Research User Testing Research Software Travel 163

Centercode

SEPTEMBER 1, 2020

Ease of integration makes the difference between a household staple and a re-boxed product on its way back to the manufacturer. Its high-end universal remotes had to communicate seamlessly with thousands of products to succeed on the market. The leadership team created a beta testing program to solve that problem.

User Testing 98

User Testing Product Research Testing Customer Feedback 98

Userpilot

APRIL 21, 2024

Here are some additional benefits of reducing your customer support load : Lower support costs – Dealing with piles of support requests and queries comes at a hefty cost. Improve support team morale – Fewer tickets means more time for your support team to be productive. You log in to try and use the product.

Feedback Software 105

Feedback Software Analytic Tools Data Visualization Customer Feedback 105

UX Planet

JANUARY 11, 2024

Take the example of Apple’s iOS — its intuitive interface and user-centric design have set a benchmark for what a seamless user experience should look like. ? Poor User Satisfaction: Neglecting UXD often results in convoluted interfaces that frustrate users. User Research: Undertake in-depth user research.

User Testing 73

User Testing Customer Satisfaction Research Software Product Research 73

Userpilot

MAY 2, 2024

Poor customer retention drains your resources, reduces revenue, brings operational instability, and harms your reputation. It puts your product’s future at risk. In the article, we share 24 customer retention marketing tactics that will help you reduce churn and increase your product performance. Why does it matter?

Data Visualization 105

Data Visualization User Testing Customer Feedback Analytic Tools 105

The Product Guy

JUNE 11, 2024

Evangelizing product management within an organization often comes with a variety of challenges and roadblocks. Product leaders must be prepared to face and overcome these obstacles to successfully drive the adoption of product management best practices. Demonstrate the value of product management through small, quick wins.

Onboarding KPIs 60

Onboarding KPIs Data Visualization User Testing Product Management 60

Intercom, Inc.

MAY 22, 2018

In today’s data-driven world, the idea of using research to build great tech companies has gone from being buzzworthy to expected. User testing is now a must-do, thanks to the lean build-measure-learn mantra that has inspired modern product development. Role of exploratory research in product development.

User Testing 223

User Testing Product Research Research Software Customer Feedback 223

Intercom, Inc.

NOVEMBER 18, 2020

Companies that automate support are 4x more likely to see CSAT improvements, according to a survey we conducted with support leaders. With customer expectations and conversation volumes on the rise, businesses need a way to effectively deliver on-demand, personal support while maintaining customer satisfaction.

User Testing 223

User Testing Customer Experience Research Software Product Research 223

Userpilot

NOVEMBER 10, 2022

Customer pain points are important to reveal when you want to improve product engagement and grow fast. If you can fix customers’ pain points, you’ll be well on your way to improving their overall customer experience. In this article, we’ll cover: What are customer pain points?

User Friction 98

User Friction Customer Experience User Testing Product Research 98

Userpilot

APRIL 7, 2023

What are the different types of B2B customer insights for SaaS businesses? When your product is catering to other businesses, it can be difficult for sales reps and other teams to understand the needs and experiences of the clients, especially if the client company sells multiple products. Their challenges and pain points.

Data Visualization 98

Data Visualization Analytic Tools Feedback Software Research Software 98

Product Innovation Educators

AUGUST 10, 2020

Five factors of successful product managers. Do you and your product teams have the characteristics required for success? The Product Team Performance study has been identifying the characteristics of high-performing teams since 2012. Summary of some concepts discussed for product managers. [2:50]

Weak Development Team 85

Weak Development Team Product Research Reporting Tools Data Visualization 85

Userpilot

JANUARY 29, 2024

A good SaaS UX design is critical to a successful SaaS product in today’s constantly evolving and competitive market. An efficient and effective design with users’ needs at the center stage encourages product engagement and reduces churn. Similarly, simple and intuitive designs reduce confusion and boost satisfaction.

Feedback Software 105

Feedback Software Analytic Tools Research Software Data Visualization 105

Intercom, Inc.

JULY 14, 2020

As customers expect more and more out of support experiences, support leaders can risk burnout on their team to meet the escalating demand. The emergence of real-time chat has made responding to customers’ conversations in real time easier and in turn, has changed customer expectations forever. Indicator . Relative change.

Customer Experience 224

Customer Experience User Testing Product Research Customer Feedback 224

Usersnap

JUNE 2, 2022

Customers want good products and services, of course, but do you know what else they want? Recognizing and improving upon this customer feedback is where a CES survey comes in handy! Recognizing and improving upon this customer feedback is where a CES survey comes in handy!

Product Research 52

Product Research Customer Experience User Testing User Friction 52

Userpilot

NOVEMBER 30, 2023

How do product managers identify market gaps? TL;DR Market gaps are the disparities between what customers need and want , and what the market can deliver. A market gap can be caused by missing functionality or poor user experience. Tracking user behavior in-app enables product teams to find ways to improve product experience.

User Testing 105

User Testing Data Visualization Feedback Software Research Software 105

Ronke PM

APRIL 11, 2024

Types of Customer Feedback Final Thoughts Customer feedback provides cross-functional teams with confirmation that they are on the right path, which leads to the development of products that bring value to customers. Products that impact their lives for the better. What makes a product great?

User Testing 52

User Testing Customer Feedback Feedback Software Customer Experience 52

Userpilot

DECEMBER 3, 2021

Google’s HEART framework has been designed to enhance product experience at every stage of the user journey. The HEART framework uses the right combination of user-centered metrics to deliver an enhanced user experience. Let’s go over how you can leverage the HEART framework to improve your SaaS product.

Research Software 98

Research Software Analytic Tools Feedback Software Product Research 98

Userpilot

JULY 27, 2023

Are you a results-driven product manager looking for the best product retention strategies for SaaS growth? In this article, we’re going to do a deep dive into a whopping 16 different strategies you can draw from to boost customer retention and increase loyalty. What is customer retention? Late stage.

Product Research 97

Product Research Onboarding KPIs Customer Experience Data Visualization 97

Userpilot

OCTOBER 24, 2022

Gathering meaningful insight from your customers is a challenge for any product manager: what you need is a handy user persona survey template to help you capture it… We’re here to help! A user persona is a representation of a specific type of user of your product. Usually not.

User Testing 98

User Testing Customer Feedback Research Software Feedback Software 98