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Micromarketing: What Is It and How To Build a Micromarketing Strategy for Your SaaS Growth

Userpilot

For example, you could run a micromarketing campaign targeting only the female product team members at early-stage companies. Like almost every other thing, this product marketing strategy also comes with its advantages and disadvantages. Advanced segmentation Userpilot dashboard. Pros and cons of micromarketing?

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Benn Stancil, founder of Mode, on how data science can help us make better decisions

Intercom, Inc.

That stereotypical image of a room teeming with monitors and elaborate dashboards where all the decisions are made isn’t real, and it’s high time we move away from it. The easy way to think about it is thinking about what you see in caricatures on movies and stuff, like rooms full of dashboards and charts where people are making decisions.

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The Top 10 Deliverables of Product Managers

Sachin Rekhi

For example, here is a video from 2016 that showcases the vision for SpaceX's Interplanetary Transport System which aims to bring the first manned crew to Mars. While certainly not a product category most of us operate it, it showcases the kind of inspirational feeling a successful product walkthrough leaves your audience with.

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My top essays/tweetstorms in 2019 on product/market fit, investing, KPIs, YouTubers, and more

Andrew Chen

Dashboard clutter. Dashboard clutter – the addition of more KPIs over time – leads to strategy clutter. Magic metrics indicating a startup probably has product/market fit. 5) market-by-market (or logo-by-logo, if SaaS) comparison where denser/older networks have higher engagement over time (network effects).

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My top essays/tweetstorms in 2019 on product/market fit, investing, KPIs, YouTubers, and more

Andrew Chen

Dashboard clutter. Dashboard clutter – the addition of more KPIs over time – leads to strategy clutter. Magic metrics indicating a startup probably has product/market fit. 5) market-by-market (or logo-by-logo, if SaaS) comparison where denser/older networks have higher engagement over time (network effects).