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Growth and Analytics: How to Enable Product-Led Success

Gainsight

Product-led growth is launching SaaS companies to success faster than ever. Unfortunately, if you’re a product leader or manager who’s in charge of building your product-led growth strategy from scratch, you may feel overwhelmed. . Enter product analytics, the secret to building your own product-led machine.

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What to Measure for Product-Led Growth

Gainsight

If you’re considering implementing—or have already implemented—a product-led growth (PLG) strategy, one of the first things you should determine are the metrics you’ll need to measure success. . Want to learn what data to start keeping track of for PLG? Here’s how to pick out the perfect metrics for product-led growth. .

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How To Measure Product Adoption Using Product Analytics

Gainsight

The second you launch a new feature or a customer signs up for your product, the clock starts ticking. The faster you can get users to embrace your product, the sooner it will start paying off. That’s what makes product adoption so critical. Here’s how to measure product adoption using product analytics.

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How to leverage in-app marketing for growth in 2019

Intercom, Inc.

This guide is for marketers interested in learning more about the tools of the trade and the various types of in-app marketing – and the ways to use them. In-app marketing is about reaching out to your customers while they’re inside your product to engage, retain, or upsell them. Why you need an in-app marketing strategy.

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Lessons from GitLab: Implementing Customer Success Operations At Scale

Gainsight

GitLab is an open-source, code-collaboration platform for git repository management, code reviews, issue tracking, wikis, and continuous deployment tools, enabling users to create, review, and deploy codes. I began as the Director of Support, then took on Customer Success, then Onboarding. Operational reporting.

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The Path Beyond CSM

Gainsight

While specialized CSMs may be asked to perform different metrics, objectives, and activities based on their industry or company, baseline CS skills have strong commonalities across all business segments. Using data and playbooks to mitigate customer risks. The first is to have a firm grasp of your industry, category, and product.

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Friday Tracks and Takeaways When Lightning Strikes

Gainsight

The results are increased engagement, increased productivity, and better solutions. Turning Customer Interviews Into Tangible Features featuring Mike Belsito, Co-Founder of Product Collective and Organizer of INDUSTRY: The Product Conference at Product Collective.