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Closed-Loop Analytics for SaaS: How to Bridge the Data Gap

Userpilot

The SaaS world is filled with product growth analytics and metrics that span the entire customer lifecycle. Today, we’ll be focusing on closed-loop analytics and how they can help you better manage and benefit from data! The key is to share data between the teams anyway. What are closed-loop analytics?

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Develop a Content Strategy for Product Marketing in 5 Steps

Product Management University

Developing a content strategy for product marketing requires an approach similar to product positioning. It’s about meeting your target customers in their comfort zone with insightful content that strikes an emotional chord. 5 Steps For Building a Winning Content Strategy 1. Describe the obstacles as if you’re the nurse!

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8 Best Product Webinars in 2024 and Beyond

Userpilot

TL;DR A product webinar is a virtual seminar showcasing and discussing a product's features and benefits as a marketing and sales tool. Userpilot's webinar, "Simplifying Product Usage Analytics," aims to make user data analytics understandable for all professionals. Book the demo today!

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Your Ultimate Guide to B2B Loyalty Programs [With Examples]

Userpilot

B2B loyalty programs focus on long-term partnerships with personalized services, while B2C programs target individual consumers with general rewards and immediate purchases. Educate customers with in-app tools, communities, webinars , and seminars to reduce friction , enhance product understanding, and increase satisfaction.

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How Travel Data Co-op, ADARA, Expanded Business to Japan and Built Relationships With Public Sectors

freshtrax

Companies and regional governments alike are hoping to attract tourists, and ADARA, a B2B global travel data co-op, helps them do so by providing a holistic understanding of travel consumers’ behavior. Q: btrax was lucky enough to help ADARA’s market launch event in 2017. Why did ADARA decide to enter the Japanese market at that time?

Travel 53
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Product Conferences In 2021 You Can’t-Miss

Userpilot

Big names like the Product Marketing Alliance, Product World, and Product Con are still going through with virtual versions of their flagship conferences. Product Marketing Rendezvous. Source: Product Marketing Alliance. More than 300 Product Managers and Product Marketers will collaborate, share insights, and network.

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15 Effective Strategies to Reduce Customer Attrition Rate and Drive Business Growth

Userpilot

In this article, we explore what customer attrition is, why it matters, and 15 effective strategies for strengthening customer relationships, boosting loyalty, and driving long-term growth. Some effective strategies for reducing customer churn include: Personalize the onboarding for new customers to shorten the time to value.