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What are Customer Insights [+ Examples and Best Tools]

Userpilot

Customer insights provide intelligence and analysis about customer experience, activities, and preferences. Therefore, they are vital for effective product strategies and ensure resource allocation aligns with customer needs. Purchase data to find conversion drivers that influence users to purchase a plan or upgrade.

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Product Analytics Marketing Automation: A Guide for SaaS Companies

Userpilot

How do you leverage product analytics marketing automation to boost customer acquisition, retention, and account expansion? TL;DR Product analytics marketing automation involves using product analytics to track product usage and customer behavior to develop automated marketing experiences.

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How to Improve Customer Retention: 20 Actionable Strategies

Userpilot

TL;DR Customer retention is your ability to keep users using the product. Without retention, a SaaS business doesn’t have a predictable revenue stream necessary for growth. Offer personalized onboarding experiences to help users quickly realize product value. Customer retention is at the core of SaaS product success.

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CRO Analytics Guide For SaaS: How to Leverage Data For Growth

Userpilot

Boosting and optimizing the conversion rate is vitally important for all product managers and savvy SaaS owners. Using CRO analytics is one of the best ways to drive growth. In this article, we're going to: Set out how quantitative data analysis can lead to conversion optimization.

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What is Customer Sentiment Score & How to Measure It?

Userpilot

TL;DR Customer sentiment refers to customers’ emotions and attitudes towards your brand, providing insights into their satisfaction levels. Collect customer feedback through in-app surveys like NPS , CSAT , and CES surveys to capture timely and relevant insights. You’ll need a platform to do this.

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5 Types of B2B Customer Insights for SaaS and How to Collect Them [+Best Tools]

Userpilot

What are the different types of B2B customer insights for SaaS businesses? When your product is catering to other businesses, it can be difficult for sales reps and other teams to understand the needs and experiences of the clients, especially if the client company sells multiple products. What are B2B customer insights?

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In-Depth Guide to GA4 Path Exploration (+Better Alternative)

Userpilot

Are you wondering what the GA4 path exploration report is? Show how to create the report. TL;DR The GA4 path exploration report provides a visualization of successive or previous actions that users take at a particular stage of the user journey. You can also use the segments and dimensions to filter the data.