Data Visualization Naming Software Engineering Technical Cofounder 
Mixpanel
OCTOBER 5, 2021
You can spend all the time in the world devising a thoughtful, nuanced analytics strategy for your product analytics, but if your event tracking isn’t set up behind the scenes just how you need it, some (or all) of your data might be rendered far less helpful than you’d like. As they say—garbage in, garbage out.
Mixpanel
SEPTEMBER 15, 2021
Mixpanel is the gold standard for iOS app analytics. Integrating new frameworks can be work, not to mention risky for introducing bugs (especially if you’re already invested in some other analytics tool like Google Analytics). But this is especially true when it comes to tracking user events for analytics purposes.
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Mixpanel
MAY 19, 2022
It’s the primary technique used to capture usage information by product analytics platforms like Mixpanel. The first thing to wrap your head around is what is meant by an “event” in the context of mobile app analytics. Tools like Mixpanel allow your app to track events like these for all of your users.
Mixpanel
OCTOBER 21, 2021
So the last thing we want is to step on all of that by needlessly littering our views with event tracking calls to analytics platforms. Here’s how to harness the incredible product insights of an analytics framework like Mixpanel, while keeping your SwiftUI as clean and simple as it was meant to be.
Mixpanel
APRIL 7, 2022
But first, you not only need a strong grasp of what user friction looks like, but you also need to be equipped with product analytics that can systematically identify its sources in your app so you can stamp it out. Detecting user friction with product analytics. Perhaps the name of the feature is confusing, or the UI doesn’t resonate.
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